At a Glance
- Tasks: Develop and implement strategies to boost app visibility and organic downloads.
- Company: Join a forward-thinking partner company in the AI consumer tech space.
- Benefits: Enjoy remote work, flexible hours, generous vacation, and meaningful impact.
- Other info: Work in an innovative environment with international exposure and autonomy.
- Why this job: Make a real difference in app growth for millions of users worldwide.
- Qualifications: Experience in ASO, strong analytical skills, and excellent communication.
The predicted salary is between 67500 - 82500 £ per year.
- Excellent written English communication skills.
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an ASO Specialist based in United Kingdom.
We are seeking a data-driven ASO Specialist to strengthen the visibility and organic growth of innovative AI-powered consumer mobile applications.
In this role, you will develop and implement strategies to improve app store rankings, increase organic downloads, and maximize conversion rates.
You will take ownership of keyword research, metadata optimization, competitor analysis, and performance monitoring across international markets.
Working closely with product, marketing, and design teams, you will use experimentation and analytics to identify new growth opportunities.
This position offers the opportunity to influence the acquisition strategy of a consumer technology product reaching millions of users worldwide.
The role is fully remote and suited to an independent specialist who enjoys combining analytical thinking with hands-on optimization.
Accountabilities
Responsibilities
- Develop and implement App Store Optimization strategies to increase app visibility, rankings, and organic downloads.
- Conduct keyword research to identify high-potential search terms and opportunities for improved app store positioning.
- Optimize app titles, descriptions, subtitles, keywords, and other store metadata to maximize discoverability.
- Analyze competitor positioning, keyword strategies, and market trends to identify opportunities for improvement.
- Monitor app store performance, keyword rankings, conversion rates, and organic acquisition metrics.
- Design and execute experiments to improve app listing performance and conversion rates.
- Collaborate with marketing and design teams to optimize screenshots, preview videos, and other app store creative assets.
- Identify opportunities to improve app store conversion and organic user acquisition across different markets.
- Stay informed about ASO trends, platform updates, and industry best practices.
- Prepare regular performance reports and translate analytical insights into actionable optimization strategies.
Requirements
- Proven professional experience in App Store Optimization or mobile organic acquisition.
- Strong understanding of app store ranking factors, keyword research, and metadata optimization.
- Demonstrated experience optimizing mobile app listings and improving organic visibility and download performance.
- Familiarity with app store analytics tools and performance monitoring methodologies.
- Strong analytical skills, with the ability to interpret performance data and identify growth opportunities.
- Understanding of conversion rate optimization (CRO), experimentation, and performance improvement strategies.
- Ability to collaborate effectively with marketing, product, and design teams.
- Strong ownership and project management skills, with the ability to execute initiatives independently.
- Excellent written English communication skills.
- Additional Experience That Would Be Considered An Advantage Includes
- Experience optimizing applications across both the Apple App Store and Google Play.
- Familiarity with ASO platforms such as App Tweak, Sensor Tower, or Mobile Action.
- Experience working with subscription-based mobile applications.
- Knowledge of app localization and international ASO strategies.
- Experience conducting app store listing experiments and creative optimization.
- Previous experience in consumer technology, artificial intelligence, or mobile application environments.
Benefits
- Fully remote work: Enjoy the flexibility of working remotely.
- Flexible working hours: Organize your schedule with flexibility to support productivity and work-life balance.
- Generous vacation policy: Benefit from generous paid time off.
- Meaningful impact: Directly influence the visibility, organic acquisition, and growth of an innovative AI-powered consumer product used by millions of people worldwide.
- Ownership and autonomy: Lead optimization initiatives and experiment with new strategies to deliver measurable results.
- International exposure: Contribute to app growth and discoverability across multiple international markets.
- Innovation-driven environment: Help shape the future of AI-powered consumer experiences.
- #J-18808-Ljbffr
ASO Specialist employer: Jobgether
As a Senior ML Engineer at our innovative healthcare-focused company in the UK, you will be part of a dynamic team dedicated to transforming clinical environments through cutting-edge technology. We offer a collaborative work culture that fosters creativity and professional growth, alongside competitive benefits and opportunities for continuous learning in the rapidly evolving field of machine learning. Join us to make a meaningful impact on healthcare while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jobgether and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jobgether are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jobgether on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jobgether. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jobgether. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jobgether:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jobgether’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jobgether
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jobgether will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jobgether, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
