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For Companies At a Glance
- Tasks: Lead social media strategy and create engaging content across platforms.
- Company: Join Launchmetrics, a dynamic company focused on people and innovation in marketing.
- Benefits: Enjoy flexible work arrangements, growth opportunities, and a tailored benefits package.
- Why this job: Be part of a creative team that values autonomy and makes a real impact.
- Qualifications: 4-5 years in social media with strong storytelling and design skills required.
- Other info: Diverse perspectives are welcomed; apply even if you don't meet every requirement.
The predicted salary is between 28800 - 42000 £ per year.
ABOUT THE ROLE
The Social Media Strategist is a highly motivated professional with expertise in social media strategy, content production, and platform-specific optimization, blending both creative and analytical skills. This global role is key to the Marketing team, responsible for shaping and executing a robust social media strategy that strengthens the company’s voice, enhances brand perception and engages target audiences across multiple platforms. Reporting to the VP of Brand & Communications, the Social Media Strategist will lead social storytelling and content distribution initiatives to increase brand awareness, drive engagement, and support business growth.
What you’ll do:
- Lead the development and execution of social media plans for impactful marketing campaigns, events, and strategic initiatives.
- Write, schedule, and refine social media content that reflects our brand voice, tailoring messaging for each platform.
- Produce high-quality social assets (including static and video - ie. Reels), collaborating with the design team to ensure brand-aligned aesthetics.
- Drive platform-specific strategies (LinkedIn, Instagram, Twitter, YouTube & TikTok), using performance insights to optimize tactics.
- Conduct in-depth analysis of social media performance, extracting insights for optimization and KPI reporting.
- Establish and refine a hashtag strategy, assessing its effectiveness to enhance content discoverability and engagement.
- Develop and implement localized and global social plans, ensuring a consistent brand presence across markets.
- Collaborate with broader marketing teams to maintain an aligned and streamlined social media workflow.
- Oversee community management and maintain brand-aligned audience responses and engagement.
- Act as a key point of contact for social listening, identifying trends and opportunities in the fashion, luxury, and beauty sectors.
- Build and execute holistic, multi-week social media campaigns to promote key assets like reports and whitepapers, extracting insights and crafting targeted storytelling to engage and attract diverse buyer personas.
- Continuously improve content production processes, ensuring the correct tools are in place to provide efficient and timely delivery of social media initiatives.
ABOUT YOU
Who You Are:
- English Native or equivalent fluency.
- 4–5 years of social media experience with a proven track record in developing and executing high-impact strategies that drive engagement and business results.
- Strong creative and storytelling skills, with exceptional writing, editing, and content curation abilities tailored for diverse platforms and audiences.
- Design-savvy and visually fluent, with hands-on experience using tools like Canva to produce compelling, on-brand visual assets.
- Data-driven mindset, proficient in scheduling and analytics tools to measure performance, extract insights, and refine strategy.
- Collaborative and organized team player, able to align social content with broader business goals, manage multiple projects, and adapt in a fast-paced environment.
Extra Credit:
- Experience or strong interest in fashion, lifestyle, and beauty industries, with a deep understanding of their dynamics and trends is preferred.
- Experience in B2B or Saas/tech is a plus.
We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you’re excited about this opportunity but don’t meet every single requirement listed, we would love to hear from you and encourage you to submit an application!
OUR RECRUITMENT PROCESS
- Intro Call
- Meet & Greet
- Skills Assessment
- Culture Fit Interview
- Leadership Interview
WHY YOU’LL LOVE LAUNCHMETRICS
We’re a company that prioritises people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you’ll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.
OUR COMMITMENT
Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.
Social Media Strategist Marketing · London · employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Strategist Marketing · London ·
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the fashion, lifestyle, and beauty sectors. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our brand's voice and engagement strategies.
✨Tip Number 2
Showcase your creativity by preparing a mini social media campaign as part of your preparation. Tailor it to our brand's voice and include platform-specific strategies. This will demonstrate your understanding of our needs and your ability to think strategically.
✨Tip Number 3
Be ready to discuss your experience with analytics tools and how you've used data to drive social media strategies in the past. Highlight specific examples where your insights led to improved engagement or brand awareness.
✨Tip Number 4
Prepare to talk about your collaborative experiences with design teams or other departments. Emphasising your ability to work cross-functionally will show that you can align social media content with broader marketing goals effectively.
We think you need these skills to ace Social Media Strategist Marketing · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant social media experience, particularly in strategy development and content production. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and your understanding of the fashion, luxury, and beauty sectors. Mention specific campaigns or strategies you've successfully executed in the past.
Showcase Your Creative Skills: Include examples of your work, such as links to social media posts or campaigns you've led. If possible, create a portfolio that demonstrates your ability to produce high-quality visual assets and engaging content.
Highlight Data-Driven Achievements: In your application, emphasise your experience with analytics tools and how you've used data to drive engagement and optimise social media strategies. Include specific metrics or KPIs to illustrate your impact.
How to prepare for a job interview at JobFlurry
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous social media strategies and campaigns. Highlight specific examples where your efforts led to increased engagement or brand awareness, especially in the fashion, lifestyle, or beauty sectors.
✨Demonstrate Creative Storytelling Skills
Since storytelling is key for this role, come equipped with examples of how you've crafted compelling narratives for different platforms. Consider preparing a mini-case study of a successful campaign you led, focusing on the creative process and outcomes.
✨Familiarise Yourself with Platform-Specific Strategies
Research the latest trends and best practices for each platform mentioned in the job description (LinkedIn, Instagram, Twitter, YouTube, TikTok). Be ready to discuss how you would tailor content for each platform to maximise engagement.
✨Prepare for Data-Driven Discussions
As the role requires a data-driven mindset, be ready to talk about the analytics tools you’ve used in the past. Discuss how you’ve measured performance, extracted insights, and adjusted strategies based on data to improve results.
