At a Glance
- Tasks: Lead marketing strategies for cardiac surgery products across Western Europe.
- Company: Join Medtronic, a global leader in healthcare technology dedicated to solving health challenges.
- Benefits: Enjoy competitive salary, flexible benefits, and a supportive work environment.
- Why this job: Be part of a mission-driven team that innovates to improve lives and champion healthcare equity.
- Qualifications: Requires a degree in business or related field and 7+ years of marketing experience.
- Other info: Position involves travel (30-40%) and fluency in English and German is essential.
The predicted salary is between 43200 - 72000 £ per year.
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
We are Cardiac Surgery, an innovative, unique, and growing operating unit of the largest Medtech company – Medtronic. For our major product portfolio, we seek a highly experienced Senior Marketing Specialist with extensive experience in a European or global role. Your primary responsibility is to develop and execute the Western European Marketing Plan, aligning with the Global Marketing Strategy by selecting, designing, and tailoring campaigns and tactics that are regionally relevant. These initiatives should be optimized to drive performance in support of AOP targets and strategic plan objectives.
This is a key role within the Cardiac Surgery Operating Unit, with responsibility for a substantial portion of the portfolio across two distinct product categories. You will lead entire projects or processes within your area of expertise, reporting directly to the Marketing Manager Western Europe and cover the Western Europe region. The position requires regular travel, approximately 30–40% per month.
Responsibilities may include the following and other duties may be assigned:
- Develop and execute an omni-channel European marketing plan aligned with Global Marketing and Leadership, in close collaboration with regional and local stakeholders, including the creation of business cases, GTM strategies, and new product launch plans tailored for Western Europe.
- Drive strategic campaign and content development, including adapting and creating customer-facing materials, building promotional media plans, PR strategies, and supporting clinical adoption through localized ERPs and clinical data integration.
- Lead pricing strategy and customer engagement, partnering with pricing teams to provide detailed guidance, engaging customers in line with KOL strategies, and organizing key European events, congresses, and marketing calendar activities.
- Monitor execution and performance of marketing initiatives, using tools like Salesforce, Tableau, Power BI, and Yoda to track progress, and ensuring continuous alignment through regular country reviews, customer visits, QBRs, and leadership team meetings.
- Drive market insights and forecasting by leading strategic planning inputs, market research, VOC, and building detailed demand forecasts for the assigned portfolio.
- Manage product lifecycle and pricing, including monitoring competition, adjusting pricing, and supporting key customer communications.
- Enable Efficient Business Operations by accurate forecasting, partnering with Demand planners, Sales operations on product allocations teams and creating customer communication related to supply.
Required Knowledge and Experience:
- Bachelor’s degree in business, Marketing, Life Sciences, or a related field.
- Minimum of 7 years of relevant experience in marketing.
- Extensive experience and a proven track record of product launches and execution.
- Extensive experience with value proposition formulation, market research, media and communication planning.
- Exceptional presentation skills, strong ability to influence, drive teams and lead projects and lead indirect teams to successful completion are required.
- Fluency in English and German.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Senior Product Specialist, Cardiac Surgery employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Specialist, Cardiac Surgery
✨Tip Number 1
Familiarise yourself with Medtronic's product portfolio, especially in the cardiac surgery sector. Understanding their products and how they fit into the market will help you speak confidently about them during interviews.
✨Tip Number 2
Network with current or former employees of Medtronic, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Product Specialist position.
✨Tip Number 3
Stay updated on the latest trends in cardiac surgery and medical technology. Being knowledgeable about industry advancements will demonstrate your passion and commitment to the field during discussions.
✨Tip Number 4
Prepare to discuss your experience with omni-channel marketing strategies and product launches. Be ready to share specific examples of how you've successfully executed similar campaigns in the past.
We think you need these skills to ace Senior Product Specialist, Cardiac Surgery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the medical or healthcare sector. Emphasise your product launch successes and any experience with omni-channel marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about cardiac surgery and how your background aligns with Medtronic's mission. Mention specific examples of your previous work that demonstrate your ability to drive marketing initiatives.
Showcase Language Skills: Since fluency in English and German is required, make sure to highlight your language skills prominently in your application. If applicable, provide examples of how you've used these languages in a professional context.
Highlight Leadership Experience: Given the role's requirement for leading projects and influencing teams, include specific instances where you've successfully led initiatives or teams. Use metrics to quantify your impact whenever possible.
How to prepare for a job interview at JobFlurry
✨Know Your Product Portfolio
Familiarise yourself with Medtronic's cardiac surgery products and their unique selling points. Be prepared to discuss how your experience aligns with their product offerings and how you can contribute to their marketing strategies.
✨Demonstrate Strategic Thinking
Prepare examples of past marketing campaigns you've led, focusing on your strategic approach. Highlight how you tailored campaigns to meet regional needs and drove performance, as this role requires a strong alignment with global marketing strategies.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used tools like Salesforce, Tableau, or Power BI in previous roles. Emphasise your ability to monitor and analyse marketing initiatives, as well as how you’ve used data to inform decision-making.
✨Highlight Your Communication Skills
Since the role involves engaging with various stakeholders, prepare to demonstrate your exceptional presentation and influencing skills. Share experiences where you successfully communicated complex ideas to diverse audiences, especially in a healthcare context.