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- Tasks: Lead player retention strategies through email, SMS, and push notifications.
- Company: Join an exciting new iGaming operator making waves in the industry.
- Benefits: Enjoy remote work flexibility from the UK, Dubai, or Malta.
- Why this job: Be part of a dynamic startup culture with a focus on innovation and player engagement.
- Qualifications: 3+ years in CRM, preferably in iGaming or high-volume B2C environments.
- Other info: Experience with Xtremepush and a passion for player behaviour is essential.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with an exciting new iGaming operator seeking to expand their team with the addition of a Senior CRM Manager. This role is remote from UK/ Dubai/ Malta under a full time B2B contractor agreement. Experience within a start up environment is essential along side experience using Xtremepush.
As Senior CRM Manager, you will lead the development and execution of player retention and engagement strategies across email, SMS, onsite messaging, and push notifications. You will play a crucial role in driving player value, reducing churn, and enhancing lifetime value (LTV) through personalized and automated CRM journeys.
Key Responsibilities
- Develop and own the CRM strategy and roadmap, including segmentation, lifecycle flows, and campaign planning.
- Manage and optimize automated and ad-hoc campaigns for onboarding, reactivation, retention, and VIP early VIP detection.
- Design A/B tests, analyze performance metrics (CTR, open rates, conversion, ROI), and continuously improve campaigns.
- Collaborate with data, product, customer support, and content teams to align messaging and offers with player behavior and business goals.
- Own CRM tools and platforms (such as Optimove, Xtremepush, etc.) and ensure campaigns are delivered on time and error-free.
- Monitor player activity and trigger personalized communications based on user behavior, preferences, and lifecycle stage.
Qualifications Needed
- 3+ years of CRM experience in iGaming or a high-volume B2C environment.
- Proven track record in managing multi-channel CRM campaigns with strong performance results.
- Deep understanding of player behavior, retention metrics, and LTV drivers in casino/sportsbook verticals.
- Hands-on experience with CRM platforms, campaign builders, and analytics dashboards.
- Experience with bonus mechanics, segmentation, and promotional calendars.
Senior CRM Manager employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Familiarise yourself with the iGaming industry, especially focusing on player retention strategies. Understanding the nuances of player behaviour and retention metrics will give you an edge in discussions during interviews.
✨Tip Number 2
Gain hands-on experience with CRM tools like Xtremepush and Optimove. If you haven't used them before, consider exploring their features through demos or tutorials to speak confidently about your capabilities.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your role in developing strategies that improved player engagement and reduced churn, as this will resonate well with the hiring team.
✨Tip Number 4
Network with professionals in the iGaming sector, particularly those who have experience in CRM roles. Engaging with industry peers can provide insights and potentially lead to referrals for the position.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM, particularly within the iGaming sector. Emphasise your familiarity with tools like Xtremepush and any successful campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about player retention and engagement strategies. Mention specific examples of how you've driven player value and reduced churn in previous roles.
Showcase Your Analytical Skills: Since the role involves analysing performance metrics, include examples of how you've used data to inform your CRM strategies. Highlight any A/B testing you've conducted and the results achieved.
Highlight Collaboration Experience: The job requires collaboration with various teams. Share instances where you've worked cross-functionally to align messaging and offers with business goals, showcasing your teamwork skills.
How to prepare for a job interview at JobFlurry
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM strategies, especially in the iGaming sector. Be prepared to discuss specific campaigns you've managed and the results they achieved, particularly focusing on retention metrics and player engagement.
✨Familiarise Yourself with Xtremepush
Since experience with Xtremepush is essential for this role, take some time to understand its features and functionalities. If possible, mention any previous experience you have with this platform or similar tools during the interview.
✨Prepare for Data-Driven Discussions
Be ready to discuss how you analyse performance metrics like CTR, open rates, and conversion rates. Prepare examples of how you've used data to optimise campaigns and improve player retention in your past roles.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams. Think of examples where you've successfully collaborated with data, product, or customer support teams to align messaging and achieve business goals. Highlight your ability to communicate effectively across departments.
