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For Companies At a Glance
- Tasks: Lead exciting ABM campaigns and create engaging webinars to boost our brand's presence.
- Company: Join BigHand, a tech innovator empowering legal professionals with data-driven solutions.
- Benefits: Enjoy 25 days holiday, wellness perks, flexible working, and career growth opportunities.
- Why this job: Be part of a dynamic team that values collaboration, learning, and making a real impact.
- Qualifications: 5+ years in ABM and webinars, strong project management, and marketing tool proficiency required.
- Other info: We celebrate diversity and are committed to creating an inclusive workplace for all.
The predicted salary is between 36000 - 60000 £ per year.
About BigHand
BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge. We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers. We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
As our Marketing Programs Manager, you’ll play a key role in delivering targeted Account-Based Marketing (ABM) programs and creating the webinar strategy. You'll bring campaigns to life that deepen engagement, accelerate pipeline, and position BigHand as a trusted thought leader. This is a high-impact role focused on demand generation, execution, and cross-functional collaboration. This role reports to the Field Marketing Lead on the Demand Generation team.
What you’ll do
- ABM Programming: Work with the Field Marketing Lead to develop and execute ABM campaigns to drive pipeline acceleration, account expansion, and account engagement for our key target accounts in our Enterprise segment in our UKI and North American regions.
- Webinars: Plan, host, and market webinars that position BigHand as a thought leader, ensuring alignment with marketing and sales goals.
- Data Management and Communication: Manage data and communications across ABM and webinars to ensure streamlined operations and engagement. Track KPIs and report on performance to measure and improve program effectiveness.
- Stakeholder Management: Work cross-functionally with your marketing team, product and sales leaders to create compelling webinar content that aligns with broader marketing and sales objectives.
- Collaboration: You will be a partner to Sales, Business Development, Digital, and Demand Generation teams, developing and executing data-driven ABM & webinar campaigns that nurture relationships and accelerate deals.
What we’re looking for
- 5+ years proven experience leading ABM and webinars, preferably in a B2B tech setting.
- Strong project management skills with an ability to execute multiple programs simultaneously.
- Proficiency in marketing automation and CRM tools. We use Pardot and Salesforce.
- Excellent communication, attention to detail, collaboration, and stakeholder management skills.
What we offer
- 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
- Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
- Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
- Opportunities to give back with company volunteer events and individual volunteer days
- Career growth opportunities and study leave allowance
- Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
- Financial benefits including pension scheme, life assurance, and salary sacrificing
- Cycle to Work Scheme and Tech Scheme
- Growing business with a global presence, flexible working, modern offices, and remote work options
Our DEI Commitment
We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.
Marketing Programs Manager Sales & Marketing · London employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programs Manager Sales & Marketing · London
✨Tip Number 1
Familiarise yourself with Account-Based Marketing (ABM) strategies, especially in a B2B tech context. Understanding how to tailor campaigns for specific accounts will give you an edge in discussions during the interview.
✨Tip Number 2
Showcase your experience with marketing automation tools like Pardot and Salesforce. Be prepared to discuss specific examples of how you've used these tools to drive successful campaigns.
✨Tip Number 3
Highlight your project management skills by preparing examples of how you've successfully executed multiple marketing programmes simultaneously. This will demonstrate your ability to handle the demands of the role.
✨Tip Number 4
Research BigHand's values and culture, and think about how your personal values align with theirs. Being able to articulate this connection can make a strong impression during your interactions with the team.
We think you need these skills to ace Marketing Programs Manager Sales & Marketing · London
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of the Marketing Programs Manager position. Familiarise yourself with Account-Based Marketing (ABM) and webinar strategies, as these are key components of the role.
Tailor Your CV: Customise your CV to highlight relevant experience in ABM and webinars, particularly in a B2B tech environment. Emphasise your project management skills and any specific tools you’ve used, like Pardot and Salesforce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of BigHand's mission. Mention how your values align with theirs, especially around collaboration and continuous learning.
Showcase Your Achievements: In your application, include specific examples of successful ABM campaigns or webinars you've led. Use metrics to demonstrate your impact, such as increased engagement or pipeline acceleration.
How to prepare for a job interview at JobFlurry
✨Understand ABM Fundamentals
Make sure you have a solid grasp of Account-Based Marketing principles. Be prepared to discuss how you've successfully implemented ABM strategies in the past, particularly in a B2B tech environment.
✨Showcase Your Project Management Skills
Highlight your ability to manage multiple projects simultaneously. Prepare examples that demonstrate your organisational skills and how you prioritise tasks to meet deadlines.
✨Familiarise Yourself with Tools
Since BigHand uses Pardot and Salesforce, it’s beneficial to be familiar with these tools. If you have experience with them, be ready to discuss how you've used them to drive marketing success.
✨Prepare for Collaboration Questions
Expect questions about cross-functional collaboration. Think of specific instances where you've worked with sales, product, or other teams to achieve common goals, and be ready to share those stories.
