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- Tasks: Lead marketing strategies for iconic brands like Old El Paso and Green Giant.
- Company: Join General Mills, a leader in the food industry with over 150 years of experience.
- Benefits: Enjoy hybrid work, health insurance, bonuses, and wellness programmes.
- Why this job: Be part of a dynamic team shaping the future of beloved food brands.
- Qualifications: 7+ years in marketing, ideally in FMCG, with strong brand management skills.
- Other info: Opportunity to mentor and inspire a team while driving brand growth.
The predicted salary is between 28800 - 42000 £ per year.
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D centre, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
This is a leadership role demanding both strategic vision and operational excellence. You will be the driving force behind the brand's success, crafting and executing a robust strategy across all four Ps (Product, Price, Place, Promotion). Your inspirational leadership will guide cross-functional teams, ensuring clear direction and ambitious targets are met across all growth initiatives. You will be a key player in shaping the future of the brand, working closely with our central brand development team to leverage consumer insights and drive impactful core and innovation strategies.
You will take the reins of our brand portfolio and innovation pipeline, leading the charge on global and local initiatives, from new product launches to impactful renovations and licensing agreements. Your expertise will be crucial in defining and executing optimal consumer-first channel and customer engagement strategies, maximising growth across both grocery and non-grocery channels. You will be responsible for developing and presenting compelling annual category growth plans to key customers, collaborating closely with category and sales teams.
Beyond portfolio management, you will have the unique opportunity to autonomously lead Green Giant, a key brand within our portfolio, driving its consumer engagement and growth. This role also includes line management responsibilities, where you will develop and mentor the World Foods Brand Manager. Within the wider marketing function, you will act as a coach and mentor, inspiring your team and fostering a culture of excellence. Finally, you will serve as the brand champion, elevating, engaging, and inspiring both internal and external stakeholders to share in the brand's passion and belief.
You will be a proactive, strategic thinker who can independently develop and execute winning brand strategies. A highly accomplished and self-motivated senior marketing professional with 7+ years' experience, ideally in FMCG. You will be the architect of your brand's success, crafting compelling narratives and galvanising your team around a shared vision. With a deep understanding of consumer behaviour, translate that knowledge into innovative, data-driven campaigns that challenge conventions. Beyond creativity, your P&L fluency, keen eye for data-driven insights, and relentless drive to succeed will be paramount for the brand's growth.
If you're a passionate storyteller, a data-driven leader, a self-starter, and ready to make a significant impact, apply now.
What you get from us:
- Work with Heart: Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
- Wellbeing: We offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
- Bonus: When goals are reached, you'll be rewarded through our bonus scheme.
- Health & Dental Insurance: All colleagues get the opportunity to join our insurances from day one.
- Family & Carers Leave: Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
- Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more.
Marketing Manager - Old El Paso & Green Giant employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Old El Paso & Green Giant
✨Tip Number 1
Familiarise yourself with the Old El Paso and Green Giant brands. Understanding their current marketing strategies, product offerings, and target audiences will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues and learn about the latest trends.
✨Tip Number 3
Prepare to discuss data-driven marketing strategies. Be ready to share examples of how you've used consumer insights to drive successful campaigns, as this role heavily emphasises the importance of data in decision-making.
✨Tip Number 4
Showcase your leadership skills by highlighting past experiences where you've inspired teams or led projects. This role requires strong leadership, so demonstrating your ability to motivate and guide others will set you apart.
We think you need these skills to ace Marketing Manager - Old El Paso & Green Giant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in FMCG. Emphasise your leadership skills and any successful campaigns you've managed that align with the responsibilities of the Marketing Manager role.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for food brands and how your strategic vision can drive growth for Old El Paso and Green Giant. Use specific examples to demonstrate your ability to translate data into actionable strategies.
Showcase Your Data-Driven Approach: In your application, highlight your experience with data analysis and how it has informed your marketing decisions. Provide examples of how you've used consumer insights to shape successful marketing strategies.
Prepare for Potential Questions: Think about how you would answer questions related to brand management and team leadership. Be ready to discuss your approach to developing marketing strategies and how you inspire teams to achieve ambitious targets.
How to prepare for a job interview at JobFlurry
✨Show Your Passion for Food
Since the role is with a food brand, it's essential to express your genuine love for food and how it influences your marketing strategies. Share personal anecdotes or experiences that highlight your enthusiasm for the industry.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss specific examples where you've used data to inform your marketing strategies. Highlight how you translated complex data into actionable insights that led to successful campaigns, as this aligns with the company's focus on data-driven growth.
✨Emphasise Leadership Skills
As a Marketing Manager, you'll be leading teams. Be ready to share your leadership philosophy and provide examples of how you've inspired and guided cross-functional teams to achieve ambitious targets in previous roles.
✨Understand the Four Ps
Familiarise yourself with the four Ps of marketing (Product, Price, Place, Promotion) and be prepared to discuss how you would apply them to the Old El Paso and Green Giant brands. This will demonstrate your strategic vision and operational excellence.
