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For Companies At a Glance
- Tasks: Lead global brand marketing strategies and oversee cohesive messaging across platforms.
- Company: V&C Associates partners with renowned brands, focusing on growth and innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and career development.
- Why this job: Join a vibrant team shaping a brand's future while engaging with a young audience.
- Qualifications: Experience in senior marketing roles, especially in high-growth consumer brands is essential.
- Other info: This role offers the chance to influence global marketing strategies and team development.
The predicted salary is between 43200 - 72000 £ per year.
V&C Associates are an executive search organisation working with Global Brands and we are working with a known brand, with a young audience, who have a growing presence across the UK and Internationally and are recruiting a Head of Global Brand Marketing to drive the brand through its next growth development.
Key Responsibilities
- Strategic Leadership & Brand Growth engagement: Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning. Oversee all aspects of marketing on a global scale, ensuring cohesion in brand messaging and market expansion strategies. Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making. Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans. Ensure a unified brand experience across all touchpoints.
- Digital & Performance Marketing: Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention. Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- PR, Events & Partnerships: Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility. Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement. Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility. Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
- Creative, Brand Direction and Influence: Define and refine the brand's identity, tone of voice, and visual storytelling, ensuring alignment across all channels. Create and oversee influence collaborations. Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms. Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
- Data-Driven Decision Making: Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies. Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly. Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
- Leadership & Team Development: Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making. Oversee the growth and structuring of the marketing teams to support business objectives. Provide mentorship and career development opportunities to team members, ensuring long-term success. Lead a culture of excellence, collaboration, and results-driven execution.
Skills and Requirements:
- Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand.
- Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
- Exceptional leadership skills with a track record of developing high-performing teams.
- Excellent communication, presentation, and stakeholder management skills.
- Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
- Strong understanding of global market dynamics, with experience scaling brands internationally.
Head of Global Brand Marketing employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Global Brand Marketing
✨Tip Number 1
Network with professionals in the marketing industry, especially those who have experience in global brand marketing. Attend industry events, webinars, and conferences to connect with potential colleagues or mentors who can provide insights into the role and company.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and consumer behaviour, particularly within the youth demographic. Follow relevant blogs, podcasts, and social media channels to gather insights that you can discuss during interviews.
✨Tip Number 3
Prepare to showcase your leadership skills by gathering examples of how you've successfully led teams and driven brand growth in previous roles. Be ready to discuss specific campaigns or strategies you've implemented that align with the responsibilities outlined in the job description.
✨Tip Number 4
Familiarise yourself with the brand's current marketing strategies and recent campaigns. This knowledge will not only help you tailor your approach but also demonstrate your genuine interest in the brand during interviews.
We think you need these skills to ace Head of Global Brand Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in senior marketing roles, particularly in high-growth consumer brands. Emphasise your achievements in digital marketing, brand strategy, and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand marketing and your understanding of the target audience. Discuss how your previous experiences align with the responsibilities outlined in the job description.
Showcase Data-Driven Success: In your application, include specific examples of how you've used data analytics to drive marketing strategies and improve performance metrics. Highlight any successful campaigns you've led that resulted in significant growth.
Demonstrate Leadership Experience: Illustrate your leadership skills by providing examples of how you've developed high-performing teams. Mention any mentorship or career development initiatives you've implemented to foster a culture of creativity and innovation.
How to prepare for a job interview at JobFlurry
✨Showcase Your Strategic Vision
As a candidate for the Head of Global Brand Marketing, it's crucial to demonstrate your ability to develop and implement a global marketing strategy. Prepare examples of how you've aligned marketing initiatives with business goals in previous roles, and be ready to discuss specific growth opportunities you've identified in the past.
✨Highlight Your Digital Expertise
Given the emphasis on digital and performance marketing, ensure you can speak confidently about your experience with multi-channel campaigns. Be prepared to discuss successful strategies you've employed on platforms like Instagram, TikTok, and YouTube, and how you've used data analytics to drive customer acquisition and retention.
✨Demonstrate Leadership Skills
This role requires exceptional leadership abilities, so come equipped with stories that showcase your experience in developing high-performing teams. Discuss how you've fostered a culture of creativity and innovation, and provide examples of mentorship or career development initiatives you've led.
✨Prepare for Creative Discussions
Since the position involves defining brand identity and overseeing creative campaigns, be ready to share your thoughts on visual storytelling and brand tone. Bring examples of past campaigns you've worked on that highlight your creative thinking and ability to maintain brand integrity while pushing boundaries.
