Growth Lead, Africa

30 languages from 25 countries (i.e., if you’re interested in learning to make Chicken Moambe, we’re the place). About Us Taptap Send is backed by top VCs (Spark, Canaan, Reid Hoffman, Breyer Capital, etc.), rapidly growing and a great place for those looking for both impact and a fast-paced tech startup environment. Read more about the journey in Reid Hoffman’swordsor TechCruncharticle700B alone, we’ve got a lot more saving to do for our users. Our mission is to reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets. And that’s just the beginning… *We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF). Our Investors Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angelsRole Own the operation of TTS for the US, UK and EU corridors to Anglophone Africa. You will work to continue launching TTS within Ghanaian & Nigerian communities in the US, UK, EU and build a comprehensive growth strategy. You will conduct customer research; execute partnerships and events; set up offline and online advertising campaigns; measure operational efficiency and financials for the corridor; manage customer CRM; provide CS teams input into strategies for the market; work with Product and Ops to ensure high success rate and low latency and source and direct community ambassadors and influencers. The role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into, the community, a passion to support your community, and an entrepreneurial spirit, great interpersonal skills, and superb project management. Responsibilities You will lead growth efforts, including: Own growth / marketing budgets for your corridor from beginning to endBuild trust-based relationships with diaspora communities through in-person and online communicationOwn the day to day management of the existing growth team for Ghana / NigeriaConduct customer research with transfer senders on a regular basisInitiate, negotiate and build partnerships with community associations and organizationsSet up offline and online advertising campaignsSource and lead community ambassadors and influencersManage agencies for Paid, Creatives, EventsManage customers CRMOptimize Operations with help from Product, Ops and Eng teamsRequirements Fluency in English; other languages preferred e.g. Twi, Fante, YorubaBased in the United States or United Kingdom – strong preference for NYC/NJ in the US, and London in the UK6-10 years of experience in high growth-environment such as startups, marketing, scale-ups or similar relevant experienceExperience in Offline and Performance Marketing preferredKnowledge and networks in the Ghanaian or Nigerian diaspora, and you feel comfortable hitting the streets and gettings people to use the Taptap Send appStrong business development/sales/marketing background is a strong plusAlso you are Outgoing -you love speaking to people and enjoy building meaningful relationshipsExecution Oriented -we have an ‘impact first’ philosophy and a lot to get done. You should be able to take an idea to implementationMission Oriented -you are passionate about working for a net positive organisation / tech for goodOrganised -you have a system for how you approach your work that can keep you on track in a scrappy startup environmentDriven- you thrive in a fast-paced, target oriented companyTaptap ValuesImpact first Team next Accept reality Propose solutions Win with grit Be proactively candid, with yourself and others Love the particular Own it Create positive energy Maybe, even have fun Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply. If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements. Note: we recognize imposter syndrome is real – any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.#J-18808-Ljbffr