Digital Marketing Officer (Maternity Cover), THE ROYAL DRAWING SCHOOL

Digital Marketing Officer (Maternity Cover), THE ROYAL DRAWING SCHOOLJoin to apply for theDigital Marketing Officer (Maternity Cover), THE ROYAL DRAWING SCHOOLrole atGuardian Jobs Digital Marketing Officer (Maternity Cover), THE ROYAL DRAWING SCHOOL13 hours ago Be among the first 25 applicants Join to apply for theDigital Marketing Officer (Maternity Cover), THE ROYAL DRAWING SCHOOLrole atGuardian Jobs The Royal Drawing School is seeking a skilled and creative Digital Marketing Officer to cover a maternity leave. This is an exciting opportunity to play a key role in delivering the School’s digital marketing and content strategy, supporting student recruitment, and growing our digital presence across multiple platforms.About The Royal Drawing SchoolWe are the independent, artist-led and not-for-profit home of observational drawing. Founded in 2000 by HM King Charles III and artist Catherine Goodman CBE LVO, we exist to ensure artists and creatives everywhere can access world-leading, skills-based drawing tuition – regardless of background, age or circumstances.We teach everyone, from beginners to practising artists, through over 350 annual programmes including our renowned full-scholarship postgraduate-level Drawing Year, short courses, public programmes, and Young Artists classes. Our courses take place in studios across London, outdoors, in galleries and online.Purpose of the RoleThe Digital Marketing Officer is responsible for executing key elements of the School’s digital strategy – with a particular focus on social media, paid advertising, content creation and digital community engagement. Working closely with teams across the School, this role ensures that our online platforms reflect the School’s creative mission and help us reach new and existing audiences.Key ResponsibilitiesManage and grow the School’s social media channels (Instagram, Facebook, Tik Tok, LinkedIn, YouTube) Create and schedule engaging, on-brand content in line with the School’s calendar Monitor engagement and manage livestreams and social media coverage at events Work with the Designer and Content teams to produce content (video, image, written) for multiple channels Develop and deliver paid digital campaigns (PPC, social, display), including reporting and A/B testing Keep the website up to date, supporting SEO and accessibility improvements Support the development of CRM strategies and user journeys, guiding audiences from social media (paid and organic) into the HubSpot CRM – from initial engagement to email subscription and customer conversion Provide campaign performance insights through regular reporting and data analysis Support cross-departmental marketing efforts to drive course bookings and engagement Ensure all activity complies with GDPR, copyright, safeguarding and EDI requirements Stay up to date with digital trends and identify opportunities to reach new audiencesKey OutcomesIncreased engagement, reach and student recruitment via digital channels Effective and creative content delivery aligned with the School’s mission Data-driven marketing decisions that improve campaign performance and ROI Growth in newsletter subscribers and social media following Enhanced visibility and engagement for the School’s expanding online programmesEssentialSkills & ExperienceMinimum 4 years’ experience managing digital content and social media channels Strong copywriting, visual, and video content creation skills Experience in developing user journeys commencing from social media, using CRM Experience using analytics tools (Google Analytics, Meta/AdWords), A/B testing Confident in CMS and digital advertising formats Excellent organisational and communication skillsDesirableExperience with SEO and website optimisation Interest in the arts or art education Proactive and creative approach to digital engagement Awareness of emerging platforms and digital trendsSeniority levelSeniority level Mid-Senior level Employment typeEmployment type Contract Job functionJob function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Guardian Jobs by 2x Sign in to set job alerts for “Marketing Officer” roles.London, England, United Kingdom 1 week ago London, England, United Kingdom 1 week ago London, England, United Kingdom 20 hours ago London, England, United Kingdom 2 weeks ago London, England, United Kingdom 2 hours ago London, England, United Kingdom £50,000.00-£60,000.00 11 hours ago London, England, United Kingdom 1 day ago St Albans, England, United Kingdom 2 days ago London, England, United Kingdom 1 month ago London, England, United Kingdom 5 days ago London, England, United Kingdom 2 weeks ago London, England, United Kingdom 1 week ago London, England, United Kingdom 2 weeks ago London, England, United Kingdom 1 week ago London, England, United Kingdom 1 week ago Social Media and Influencer Marketing ManagerLondon, England, United Kingdom 1 week ago London, England, United Kingdom 3 hours ago London, England, United Kingdom 2 days ago London, England, United Kingdom 1 week ago London, England, United Kingdom 5 hours ago Brand Marketing Manager, International Originals MarketingLondon, England, United Kingdom 5 days ago Brand Marketing Manager, International Originals MarketingLondon, England, United Kingdom 5 days ago London, England, United Kingdom 1 month ago Brand Partnerships & Activations Co-OrdinatorLondon, England, United Kingdom 3 weeks ago Product Marketing Manager, Creative Products, UKLondon, England, United Kingdom 3 weeks ago Dartford, England, United Kingdom 5 days ago We’re unlocking community knowledge in a new way. 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