CRM Marketing Communications Officer

Join to apply for theCRM Marketing Communications Officerrole atCardiff Metropolitan University Join to apply for theCRM Marketing Communications Officerrole atCardiff Metropolitan University We’re looking for a CRM specialist to play a key role in the planning and implementation of email and SMS marketing campaigns. You’ll support the conversion of prospects and pre-applicants through the student journey, ensuring communications are relevant and personalised. This is an exciting time to join the team as we implement a new CRM with increased opportunities for automation, tailored communications and propensity scoring.You’ll Make An Impact ByProducing engaging content that resonates with prospective students and guardians, influencing decisions and driving actions. Collaborating with colleagues across marketing and student recruitment teams to develop timely and relevant communication campaigns. Designing on-brand touchpoints spanning the recruitment cycle from lead generation to onboarding and enrolment. Utilising your CRM knowledge and experience to tailor customer journeys based on relational triggers.What You’ll BringIt’s essential you have a thorough understanding of CRM systems with proven experience in customer acquisition, segmentation, journey building and analysis. You’ll be proficient in designing forms and email templates, as well as building impactful campaigns. With excellent analytical skills and a data mindset, you’ll have the ability to measure success, solve problems and identify opportunities for improvement.To succeed in this role you’ll also need creativity, copywriting skills and an eye for detail. You’ll have a good understanding of data protection legislation including GDPR. A positive and collaborative approach is essential with an ability to work to tight deadlines.Why join Cardiff Metropolitan University?We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you\’ll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.We Offer Excellent Benefits Such AsAnnual leave of 25 days Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days. Membership of the Local Government Pension Scheme with generous monthly contributions. Excellent family friendly policies – take a look on our Policy Hub page. Opportunities to learn and develop your skills with access to library and digital services facilities. Excellent sports and fitness facilities with subsidised membership. Free family access to our independent specialist wellbeing support provider, Health Assured.Contact UsFor more information about the role please contact Rachel Squire on rsquire@cardiffmet.ac.uk.All applications must be submitted online. Seniority levelSeniority level Entry level Employment typeEmployment type Full-time Job functionJob function Marketing, Public Relations, and Writing/Editing Industries Higher Education Referrals increase your chances of interviewing at Cardiff Metropolitan University by 2x Get notified about new Marketing Communications Officer jobs inCardiff, Wales, United Kingdom . Cardiff, Wales, United Kingdom 3 weeks ago Director of Sales, Marketing and CommunicationsCardiff, Wales, United Kingdom 2 weeks ago Cardiff, Wales, United Kingdom £14.77-£14.77 1 month ago Portishead, England, United Kingdom 3 weeks ago Cardiff, Wales, United Kingdom 1 month ago Market Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeMarket Research Interviewer – Car Required – Part TimeWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr