Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead mobile engagement strategies and create personalised customer journeys.
- Company: Join Airwallex, a global fintech leader transforming payments for over 150,000 businesses.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a mission-driven team shaping the future of global finance.
- Qualifications: 6+ years in lifecycle marketing, with a focus on mobile channels.
- Other info: Airwallex values diversity and is an equal opportunity employer.
The predicted salary is between 43200 - 72000 £ per year.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across more than 37 locations around the globe. Valued at US$5.6 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.
Our mission is to build the global financial infrastructure of tomorrow, and we are looking for a talented Lifecycle Manager to join us on this journey. As a CRM Manager, Lifecycle Manager within our Global Growth team, you will architect personalised, cross-channel customer journeys that drive measurable business outcomes. You will own our mobile engagement strategy across push notifications, in-app messaging, SMS, and other mobile touchpoints while collaborating with our broader lifecycle team.
What you’ll do:
- Architect and implement mobile-first engagement strategies for our customer base.
- Build personalised omnichannel journeys with a strong emphasis on push notifications, in-app messaging, and SMS.
- Develop contextual trigger-based campaigns that respond to user behaviour, location, and preferences.
- Implement advanced mobile segmentation strategies using behavioural, transactional, and demographic data.
- Drive experimentation across mobile channels to optimise open rates, engagement, and conversion metrics.
- Collaborate with product teams to integrate mobile messaging strategically within the product experience.
- Balance promotional communications with service-related notifications to enhance the customer experience.
- Analyse mobile engagement metrics and make data-driven recommendations for improvement.
- Scale our mobile marketing infrastructure while maintaining deliverability and compliance.
- Establish best practices for mobile messaging content, timing, frequency, and personalisation.
Who you are:
- 6+ years of lifecycle marketing experience with at least 3 years focused on mobile channels (push, in-app, SMS).
- Proven success driving key metrics through mobile-first engagement strategies in a SaaS or fintech environment.
- Deep understanding of mobile user behaviour and engagement patterns.
- Experience implementing personalisation at scale across mobile touchpoints.
- Strong expertise in mobile messaging compliance, deliverability, and technical requirements.
- Demonstrated ability to analyse mobile engagement data and translate insights into action.
- Excellence in cross-functional collaboration, particularly with product and engineering teams.
- Experience with mobile A/B testing methodologies and statistical significance.
- Strong project management skills and ability to drive initiatives independently.
Technical skills:
- Experience with mobile marketing platforms (e.g., Braze, CleverTap, OneSignal, Leanplum).
- Working knowledge of mobile app development concepts and integration points.
- Proficiency with SQL and analytics tools (Looker, GA, Amplitude, Mixpanel).
- Hands-on experience with marketing automation platforms (Marketo or similar).
- Experience with customer data platforms (CDPs) and real-time data orchestration.
Nice to have:
- Experience in a high-growth fintech or financial services environment.
- Background in international markets with localisation experience.
- Experience working with mobile product teams on in-product messaging strategy.
- Knowledge of mobile deep linking and attribution frameworks.
Equal opportunity:
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
CRM Manager (Lifecycle Marketing) employer: JobFlurry
Contact Detail:
JobFlurry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (Lifecycle Marketing)
✨Tip Number 1
Familiarise yourself with the latest trends in mobile engagement strategies. Understanding how to effectively use push notifications, in-app messaging, and SMS will give you a competitive edge when discussing your ideas during interviews.
✨Tip Number 2
Network with professionals in the fintech and SaaS industries. Attend relevant events or webinars to connect with others who work in lifecycle marketing, as they can provide insights and potentially refer you to opportunities at Airwallex.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've used data to drive mobile engagement metrics in previous roles. Being able to discuss specific results will demonstrate your capability to contribute to Airwallex's goals.
✨Tip Number 4
Research Airwallex’s current mobile engagement strategies and think critically about how you could enhance them. Bringing fresh ideas to the table during your interview will show your enthusiasm and readiness to make an impact.
We think you need these skills to ace CRM Manager (Lifecycle Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your lifecycle marketing experience, especially in mobile channels. Use specific metrics and examples to demonstrate your success in driving engagement and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile engagement strategies and how your background aligns with Airwallex's mission. Mention any relevant experience with mobile marketing platforms and your understanding of user behaviour.
Showcase Your Technical Skills: Detail your proficiency with SQL, analytics tools, and marketing automation platforms in your application. Highlight any hands-on experience you have with mobile marketing platforms like Braze or CleverTap.
Demonstrate Cross-Functional Collaboration: Provide examples of how you've successfully collaborated with product and engineering teams in previous roles. This will show your ability to work effectively within a cross-functional environment, which is crucial for the role at Airwallex.
How to prepare for a job interview at JobFlurry
✨Showcase Your Mobile Marketing Expertise
Make sure to highlight your experience with mobile channels, especially push notifications, in-app messaging, and SMS. Be prepared to discuss specific campaigns you've implemented and the metrics you achieved.
✨Demonstrate Data-Driven Decision Making
Airwallex values data analysis, so come ready to explain how you've used mobile engagement metrics to inform your strategies. Share examples of how you've translated insights into actionable improvements.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, be sure to illustrate your experience in cross-functional collaboration. Discuss how you've partnered with product, engineering, and marketing teams to achieve common goals.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of mobile marketing platforms and analytics tools. Be ready to discuss your familiarity with SQL and any relevant marketing automation platforms you've used.
