At a Glance
- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a fast-growing digital healthcare consultancy with a focus on innovation.
- Benefits: Enjoy 25 days holiday, flexible working, and a tailored learning budget.
- Other info: Collaborative environment with opportunities for career progression and personal development.
- Why this job: Be part of a team redefining growth in digital marketing while developing your skills.
- Qualifications: Experience in paid media and knowledge of GA4 and Google Tag Manager.
The predicted salary is between 30000 - 35000 £ per year.
£30,000 - £35,000 + bonus + benefits
London
Flexible working (2 days in the office per week)
Our client is a digital healthcare consultancy experiencing high growth. After being acquired by the market leader in their industry, they are poised to deliver on ambitious expansion plans as their client base continues to grow. This agency crafts experiences across web, paid media, CRM, content and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst alleviating the stress of marketing from their clients. Their leadership recognises that their people are the drivers of collaboration and innovation. Each employee is given a budget for training and development to further their skills in digital while being supported in their long-term career progression.
The role involves supporting the planning, execution, and optimisation of paid media campaigns across paid search and social. The Paid Media Executive works closely with senior team members, ensuring campaigns are correctly set up, monitored, and optimised in line with client goals.
The role of a Paid Media Executive includes:
- Delivering paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Ensuring campaigns are structured correctly from the outset related to targeting, budgets, and tracking.
- Supporting ongoing optimisation, testing, and performance improvements.
- Implementing and maintaining conversion tracking and attribution setups to ensure accurate measurement.
- Monitoring campaign performance and key metrics, spotting trends and issues early.
- Supporting reporting and analysis, using platforms such as GA4 to turn data into insights.
- Collaborating with the wider team to test ad creatives, copy, audiences, and bidding strategies.
- Supporting structured testing approaches to improve efficiency and CPA.
- Refining targeting, keywords, and audience based on performance data.
- Staying apprised of platform updates, best practices, and industry changes.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing, and optimising accounts.
- Knowledge of GA4, Google Search Console, and Google Tag Manager.
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
The perks include:
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas/New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for a tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- WeWork membership.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
Paid Media Executive in London employer: job
At Job&Talent, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Located in the Selby area, our team enjoys competitive pay, meaningful benefits, and ample opportunities for professional growth within a diverse and inclusive environment. Join us to make a real impact while working with cutting-edge technology and a supportive community that values every voice.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for job and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like job are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with job on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at job. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit job. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of job:Show us that you’ve done your homework! In your application, briefly mention what you admire about job’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at job
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at job will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At job, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
