At a Glance
- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a fast-growing digital healthcare consultancy with a focus on innovation.
- Benefits: Enjoy 25 days holiday, flexible working, and a tailored learning budget.
- Other info: Collaborative environment with opportunities for career progression and personal development.
- Why this job: Be part of a team redefining growth in digital marketing while developing your skills.
- Qualifications: Experience in paid media and knowledge of GA4 and Google Tag Manager.
The predicted salary is between 30000 - 35000 € per year.
£30,000 - £35,000 + bonus + benefits
London
Flexible working (2 days in the office per week)
Our client is a digital healthcare consultancy experiencing high growth. After being acquired by the market leader in their industry, they are poised to deliver on ambitious expansion plans as their client base continues to grow. This agency crafts experiences across web, paid media, CRM, content and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst alleviating the stress of marketing from their clients. Their leadership recognises that their people are the drivers of collaboration and innovation. Each employee is given a budget for training and development to further their skills in digital while being supported in their long-term career progression.
The role involves supporting the planning, execution, and optimisation of paid media campaigns across paid search and social. The Paid Media Executive works closely with senior team members, ensuring campaigns are correctly set up, monitored, and optimised in line with client goals.
The role of a Paid Media Executive includes:
- Delivering paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Ensuring campaigns are structured correctly from the outset related to targeting, budgets, and tracking.
- Supporting ongoing optimisation, testing, and performance improvements.
- Implementing and maintaining conversion tracking and attribution setups to ensure accurate measurement.
- Monitoring campaign performance and key metrics, spotting trends and issues early.
- Supporting reporting and analysis, using platforms such as GA4 to turn data into insights.
- Collaborating with the wider team to test ad creatives, copy, audiences, and bidding strategies.
- Supporting structured testing approaches to improve efficiency and CPA.
- Refining targeting, keywords, and audience based on performance data.
- Staying apprised of platform updates, best practices, and industry changes.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing, and optimising accounts.
- Knowledge of GA4, Google Search Console, and Google Tag Manager.
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
The perks include:
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas/New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for a tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- WeWork membership.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
Paid Media Executive in London employer: job
Our client is an exceptional employer, offering a dynamic work environment in the heart of London where innovation and collaboration thrive. With a strong focus on employee development, they provide tailored training budgets and ample opportunities for career progression, ensuring that each team member can grow alongside the company. The flexible working arrangements and generous benefits package, including 25 days holiday and a bonus scheme, make this an attractive place for those seeking meaningful and rewarding employment in the digital healthcare consultancy sector.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid media. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media. Think about how you can demonstrate your knowledge of GA4, Google Ads, and social media platforms. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Paid Media Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Executive role. Highlight your experience with paid media campaigns, especially on platforms like Google and Meta. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our client's growth. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills:Since the role involves monitoring campaign performance and using data to drive decisions, make sure to highlight any experience you have with analytics tools like GA4. We love seeing candidates who can turn data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at job
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Google, Meta, and TikTok. Familiarise yourself with their latest features and best practices, as this will show your potential employer that you're proactive and up-to-date with industry trends.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of how you’ve monitored performance metrics and made adjustments based on insights. This will demonstrate your ability to turn data into actionable strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific campaign challenges. Think about scenarios where you had to refine targeting or improve CPA. Practising these responses can help you articulate your problem-solving skills effectively during the interview.
✨Highlight Your Collaborative Spirit
Since the role involves working closely with a team, be ready to share experiences where you collaborated successfully. Discuss how you’ve tested ad creatives or worked with others to achieve campaign goals, showcasing your teamwork and communication skills.
