At a Glance
- Tasks: Lead digital marketing strategies and drive AI innovation for client growth.
- Company: Fast-growing digital healthcare consultancy with a focus on AI integration.
- Benefits: Generous holiday, flexible working, bonus scheme, and tailored learning budget.
- Other info: Enjoy hybrid working, wellness support, and exciting work retreats.
- Why this job: Join a pioneering team redefining digital marketing and make a real impact.
- Qualifications: Proven experience in AI-driven marketing and leadership roles.
The predicted salary is between 80000 - 90000 £ per year.
Our client is a digital healthcare consultancy experiencing high growth. After being acquired by the market leader in their industry, they are poised to deliver on ambitious expansion plans as their client base continues to grow. AI is at the heart of their evolution, pioneering the integration of artificial intelligence across digital marketing to redefine how clients grow, think, and connect with their audiences.
This agency crafts experiences across web, paid media, CRM, content, and SEO, building growth programmes that align with client objectives. They aim to redefine growth in their industry, delivering lasting and impactful change whilst alleviating the stress of marketing from their clients. Their leadership values collaboration and innovation, providing each employee with a budget for training and development to enhance their skills in digital while supporting long-term career progression.
The Head of Digital will have an AI-first mindset and demonstrate experience applying AI to digital strategy, marketing automation, creative workflows, and business innovation. We’re looking for someone with experience translating business objectives into comprehensive strategies that deliver measurable growth, with the natural ability to lead teams and build data strategies.
Some of the things you’ll be involved in:
- Develop and execute digital marketing strategies that align with client objectives and agency growth.
- Own campaign performance and oversee strategic optimisations.
- Lead monthly and quarterly business reviews with clients, presenting insights and future strategy recommendations.
- Oversee the digital marketing team and foster a culture of continuous learning and high performance.
- Function as senior advisor to key clients on digital marketing strategy and long-term growth.
- Identify opportunities for growth both in terms of client relationships and service offering.
- Lead the development of innovative campaign approaches and testing methodologies.
- Stay up to date with platform updates, algorithm changes, and emerging digital marketing tech.
- Remain close to delivery to support strategy, optimisation, and problem-solving where needed, without being purely executional.
- Ensure all strategies are compliant with healthcare marketing regulations and best practices.
The ideal Head of Digital has:
- Proven experience implementing or leading AI-driven marketing strategies, tools, or systems.
- Experience in digital marketing management roles with experience working in a leadership capacity.
- A track record of developing and executing digital marketing strategies that drive measurable growth for local businesses.
- Deep experience across PPC, SEO, social media, email marketing, and CRO.
- Knowledge of Local SEO.
- Analytical skills, including strong experience using GA4.
The perks include:
- 25 days holiday + bank holidays + your birthday off.
- Flexible working over Christmas/New Year in addition to holiday allowance.
- Bonus scheme.
- A budget for tailored learning plan, including industry events.
- Company laptop.
- Pension contributions.
- WeWork membership.
- Hybrid working.
- 1-2 work retreats per annum.
- Mental wellness support and Headspace subscription.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.
Head of Digital in London employer: job
Join a pioneering digital healthcare consultancy in London, where innovation meets collaboration. As a Head of Digital, you'll thrive in a culture that prioritises employee growth with tailored training budgets and flexible working arrangements, including hybrid options and generous holiday allowances. With a focus on AI-driven strategies and a commitment to mental wellness, this company is dedicated to redefining the digital landscape while supporting your career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Head of Digital.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your AI-driven marketing strategies and successful campaigns. Use case studies to demonstrate how you've translated business objectives into growth. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out to the company directly through our website. Tailor your message to show your enthusiasm for their mission and how your experience aligns with their goals. A personal touch can go a long way!
✨Tip Number 4
Stay updated and share your insights! Follow industry trends, especially around AI in digital marketing. Join discussions on platforms like LinkedIn and share your thoughts. This not only keeps you informed but also positions you as a thought leader in the field.
We think you need these skills to ace Head of Digital in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Digital. Highlight your experience with AI-driven marketing strategies and any leadership roles you've held. We want to see how your skills align with our client's ambitious growth plans!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us about your passion for digital marketing and how you’ve successfully driven measurable growth in previous roles. Don’t forget to mention your experience with PPC, SEO, and social media!
Showcase Your Analytical Skills:Since the role requires strong analytical skills, make sure to include examples of how you've used data to inform your strategies. Mention your experience with GA4 and any other tools that demonstrate your ability to drive results through data.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent we’re connecting with!
How to prepare for a job interview at job
✨Know Your AI Stuff
Since the role is all about integrating AI into digital strategies, make sure you brush up on the latest AI trends and tools in marketing. Be ready to discuss how you've applied AI in your previous roles and how it can drive growth for clients.
✨Showcase Your Leadership Skills
This position requires strong leadership capabilities. Prepare examples of how you've led teams, fostered collaboration, and driven performance. Think about specific challenges you've faced and how you motivated your team to overcome them.
✨Understand the Client's Needs
Research the consultancy and its clients before the interview. Be prepared to discuss how you would align digital marketing strategies with their objectives. Showing that you understand their business will set you apart from other candidates.
✨Be Data-Driven
With a focus on measurable growth, be ready to talk about your experience with analytics tools like GA4. Bring examples of how you've used data to inform strategy and optimise campaigns, demonstrating your analytical mindset.
