At a Glance
- Tasks: Lead exciting email campaigns for a dynamic B2B events business using Salesforce Marketing Cloud.
- Company: Join a growing B2B events company with a focus on innovation and collaboration.
- Benefits: Enjoy 28 days holiday, health support, flexible hours, and an annual bonus.
- Other info: Work in a hybrid environment with opportunities for professional growth.
- Why this job: Make an impact by driving event registrations through creative email marketing strategies.
- Qualifications: Proven email marketing experience and strong copywriting skills are essential.
Job Description
Campaign Manager
£40,000 - £50,000 + bonus
London (3 days per week)
Our client
We’re supporting a growing B2B events business that delivers a portfolio of events and awards for professional audiences.
Email is their highest-performing marketing channel and a key driver of event registrations and commercial pipeline. As the business continues to grow, they’re investing further and looking to bring additional email marketing expertise into the team.
The business operates across multiple brands and events, creating an interesting CRM environment where effective segmentation, personalisation and audience management are critical to ensuring contacts receive relevant communications without being over-marketed to.
The role
We’re hiring for an Email Marketing Campaign Manager to take ownership of email campaigns across a portfolio of events and awards.
This is a hands-on role for someone who is confident building and delivering campaigns independently in Salesforce Marketing Cloud – from audience segmentation and email creation through to automated workflows, testing and performance analysis.
You’ll be responsible for turning event propositions, speaker announcements and existing marketing collateral into compelling campaigns that communicate why audiences should attend and ultimately drive registrations.
A key part of the role will be managing a large audience that spans multiple brands and events. You’ll need to understand where audiences overlap, when contacts should be cross-promoted to another event and when they should be suppressed to avoid conflicting campaigns or over-messaging.
The role in brief
- Build, test and deploy email campaigns end-to-end using Salesforce Marketing Cloud.
- Build multi-stage campaigns that take audiences from initial awareness through to registration.
- Write compelling email copy focused on the value proposition and reasons to attend.
- Adapt messaging, tone and campaign angles for different audiences, sectors and event types.
- Design and build automated nurture journeys and workflows within Salesforce Marketing Cloud.
- Create behaviour-led and triggered email sequences.
- Develop lead-scoring and nurture programmes.
- Identify opportunities to automate existing manual campaign activity.
- Build sophisticated audience segments using CRM, behavioural and event attendance data.
- Manage targeting across multiple brands and events while avoiding duplication and over-messaging.
- Understand audience overlap and determine when contacts should be cross-promoted or suppressed.
- Use engagement, attendance history, pipeline stage and other CRM data to improve personalisation.
- Run structured A/B tests across subject lines, messaging, CTAs and send times.
- Analyse campaign performance and use insights to improve future activity.
We’re looking for someone who has
- Strong hands-on email marketing experience, ideally within a B2B environment.
- Excellent working knowledge of Salesforece Marketing Cloud, including email campaigns, workflows, automation and segmentation.
- Experience independently building and delivering high-volume email campaigns.
- Strong copywriting skills, with the ability to write messaging that drives action and conversion.
- Experience segmenting large audiences across multiple brands, products, events or business units.
- A strong understanding of audience overlap, suppression, frequency management and effective targeting.
- Experience using CRM and behavioural data to inform campaign decisions.
- Strong attention to detail and the ability to deliver high-quality campaigns at pace.
- Confidence analysing campaign performance and turning insights into improvements.
The perks
- 28 days holiday + bank holidays
- Annual bonus scheme
- Health cash plan and mental health support
- Enhanced parental leave
- Cycle-to-work scheme
- Retail discounts via Perkbox.
- Pension contributions.
- Flexible hours and hybrid working (3 days in office per week)
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Email Campaign Manager in London employer: job
At Job&Talent, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Located in the Selby area, our team enjoys competitive pay, meaningful benefits, and ample opportunities for professional growth within a diverse and inclusive environment. Join us to make a real impact while working with cutting-edge technology and a supportive community that values every voice.
StudySmarter Expert Advice🤫
We think this is how you could land Email Campaign Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for job and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like job are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with job on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at job. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Campaign Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit job. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of job:Show us that you’ve done your homework! In your application, briefly mention what you admire about job’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at job
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at job will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At job, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
