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For Companies At a Glance
- Tasks: Manage franchise and wholesale accounts, driving sales and maintaining relationships.
- Company: Join Mulberry, the UK's largest luxury leather goods maker with a focus on sustainability.
- Benefits: Enjoy hybrid working, travel opportunities, and a vibrant company culture.
- Why this job: Be part of a progressive brand committed to people and planet, while developing your career.
- Qualifications: Experience in franchise or wholesale management, preferably in luxury fashion; strong communication skills required.
- Other info: Embrace an inclusive culture and support sustainable practices as a brand ambassador.
The predicted salary is between 43200 - 72000 £ per year.
Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury. Sustainability has been part of the Mulberry ethos since the brand’s inception, and in 2024, we proudly achieved B Corp Certification. Today, we are a global brand committed to improving our impact on people and the planet. If these values resonate with you, we invite you to join our team.
The Role:
Reporting to the Director of Wholesale & Franchise, you will possess a sound knowledge of your assigned accounts and partners, including multi-brand stores and buyers. Your responsibilities include selling Mulberry’s collections through our showroom, staying informed of current distribution, analyzing and driving sales, and managing your accounts daily. This role offers hybrid working with at least 3 days in the office and up to 2 days remote, except during market or peak periods. Additional travel to key partners will be required.
Responsibilities:
- Franchise: Maintain relationships with designated franchise partners, ensuring regular communication and management to optimize business for both parties. Ensure franchise partners uphold Mulberry’s global retail standards across: Brand, Service, and Product Training, Mulberry Customer Experience, Retail Operations, Omni-Channel, CRM. Engage franchise regions in retail development projects, such as traffic, omni-channel, and other initiatives. Support new store openings.
- Wholesale: Plan budgets and seasonal sales forecasts per customer. Meet and aim to exceed sales objectives. Monitor deliveries by customer and country, aligning with company strategy and brand positioning. Build and expand customer portfolios in line with brand positioning and credit policies; update data seasonally. Organize sales appointments each season according to the sales campaign. Maintain expert product knowledge, including delivery dates and relevant information, to inform clients effectively. Identify and develop new business opportunities within assigned markets or accounts.
- Culture: Demonstrate Mulberry’s values: honesty, dynamism, and community spirit. Support an inclusive culture by behaving openly and respectfully, understanding diverse perspectives. Act as a brand ambassador, communicating positively about Mulberry.
- Sustainability: Incorporate environmentally responsible practices, supporting our ‘Five C’s’ strategy: Climate, Cultivation, Craft, Culture, and Circularity. Foster an inclusive environment where diversity is valued, promoting equity, empathy, and understanding both internally and externally.
Skills and Experience:
- Previous experience in a Franchise, Wholesale, or Business Development role at Manager level.
- Experience in luxury fashion & leather goods preferred, from retail or related environments.
- Excellent communication skills and strong numerical ability.
- Dynamic, proactive, assertive, and adaptable personality.
- Ability to build and maintain strong relationships.
- Proficiency in Microsoft Office, including Excel (VLOOKUP, PivotTables).
Wholesale & Franchise Manager – Mulberry England employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale & Franchise Manager – Mulberry England
✨Tip Number 1
Familiarise yourself with Mulberry's brand values and sustainability initiatives. Understanding their commitment to responsible craft and B Corp Certification will help you align your approach during interviews and discussions.
✨Tip Number 2
Network within the luxury fashion industry, especially with professionals who have experience in wholesale and franchise management. Attend relevant events or join online forums to connect with potential colleagues or mentors who can provide insights into the role.
✨Tip Number 3
Prepare to discuss specific strategies for managing franchise relationships and driving sales. Think about examples from your past experiences where you've successfully built partnerships or exceeded sales targets, as these will be key talking points.
✨Tip Number 4
Stay updated on current trends in the luxury leather goods market. Being knowledgeable about competitors and market dynamics will demonstrate your proactive nature and ability to contribute to Mulberry's growth.
We think you need these skills to ace Wholesale & Franchise Manager – Mulberry England
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Mulberry's history, values, and commitment to sustainability. This will help you tailor your application to reflect their ethos and demonstrate your alignment with their mission.
Highlight Relevant Experience: Emphasise your previous experience in Franchise, Wholesale, or Business Development roles, particularly in luxury fashion or leather goods. Use specific examples to showcase your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects your ability to convey ideas clearly and effectively. Consider including examples of how you've successfully managed relationships with partners or clients in the past.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to align with the job requirements. Use keywords from the job description, such as 'sales objectives', 'customer portfolios', and 'inclusive culture', to demonstrate that you understand the role and its expectations.
How to prepare for a job interview at Job Traffic
✨Know Your Brand
Before the interview, make sure you have a solid understanding of Mulberry's history, values, and commitment to sustainability. Familiarise yourself with their product lines and recent initiatives, especially their B Corp Certification, as this will show your genuine interest in the brand.
✨Demonstrate Relationship Management Skills
Since the role involves maintaining relationships with franchise partners, be prepared to discuss your previous experiences in managing client relationships. Share specific examples of how you've successfully built and maintained partnerships in the past.
✨Showcase Your Sales Acumen
Be ready to talk about your experience with sales forecasting and meeting sales objectives. Highlight any relevant metrics or achievements from your previous roles that demonstrate your ability to drive sales and manage accounts effectively.
✨Emphasise Adaptability and Team Spirit
The role requires a dynamic and adaptable personality. Prepare to discuss situations where you've had to adapt to changing circumstances or work collaboratively within a team. This will align well with Mulberry's values of honesty, dynamism, and community spirit.
