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- Tasks: Lead global trading operations for TOPSHOP and TOPMAN, optimising online and offline sales strategies.
- Company: Join iconic British fashion brands with a rich heritage and a mission to innovate in fashion.
- Benefits: Enjoy employee discounts, personal development opportunities, flexible benefits, and 25 days paid leave.
- Why this job: Be part of a dynamic team driving growth in a fast-paced environment with creative freedom.
- Qualifications: Proven e-commerce experience, strong analytical skills, and a passion for fashion are essential.
- Other info: This role is based in London and offers a chance to influence brand strategy globally.
The predicted salary is between 43200 - 72000 £ per year.
TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands. The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands’ offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
We are seeking a digitally focused Commercial operator to optimise the TOPSHOP & TOPMAN trading approach globally as the brands enter their next phase of growth. The role will build the brands’ trading calendar for core geographies, assessing the competitive backdrop and market idiosyncrasies and designing and implementing commercial actions to communicate our product and brand messages and increase full price sales.
The role is based in our London HQ, will report directly into the Managing Director, TOPSHOP & TOPMAN, and will work closely with the TSTM Product, Marketing and Performance & Insights teams.
You will:
- Be responsible for the global trading operation of the Topshop and Topman brands across offline and online channels including Topshop.com and ASOS.com.
- Work closely with TSTM Performance & Insights team to develop and monitor customer KPIs, sales and profit.
- Combine a fashion and brand driven mindset with a data-obsessed approach to define and analyse our global trading strategy.
- Adapt onsite navigation and content according to customer behaviour and seasonality to optimise the customer experience and drive full-price sell-through.
- Collaborate with Customer & Marketing team to maximise ROI of marketing activities.
- Determine and implement regional merchandising, pricing and promotional strategies.
- Provide input on local market preferences into the category planning and buying process.
- Monitor and benchmark the performance across all customer touch points and identify opportunities for improvement.
- Be a strong coach and manager, and demonstrate exceptional cross-functional leadership and influencing skills.
Qualifications
We are looking for exceptional candidates with the following strengths:
- Proactive, inquisitive, analytical, results-oriented and experienced in utilising data to drive decision-making.
- Strategic commercial thinking; the ability to translate customer needs and commercial opportunities to a sound commercial plan that yields short and long-term results.
- Strong communication and relationship building skills, with the ability to influence senior business stakeholders confidently.
- Proven international e-commerce experience in a customer-focused, commercial leadership role. Preference for fashion brand experience.
- Profound knowledge of trends, customer needs and the competitive landscape.
- Proven ability to drive operational execution; a hands-on commercial operator.
- Experience in leading and developing teams, providing inspirational leadership and coaching.
- Exceptional communication: skilled at producing and presenting concise and informative presentations demonstrating vision, progress and plan for execution to senior management.
- Strong analytical and conceptual skillset.
- A fast thinker, who works proactively to achieve stretch goals, in a dynamic and fast-paced environment.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Retail
TOPSHOP/ TOPMAN - Head of Global Trade employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TOPSHOP/ TOPMAN - Head of Global Trade
✨Tip Number 1
Familiarise yourself with the latest trends in global fashion retail, especially those relevant to TOPSHOP and TOPMAN. Understanding their brand identity and how they position themselves in the market will help you articulate your vision for their trading strategy.
✨Tip Number 2
Network with professionals in the fashion and e-commerce sectors. Attend industry events or webinars where you can meet people who work at ASOS or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive commercial decisions in previous roles. Highlighting your analytical skills and results-oriented mindset will demonstrate that you're the right fit for a data-driven role like this one.
✨Tip Number 4
Showcase your leadership experience by preparing anecdotes that illustrate your ability to coach and develop teams. This role requires strong cross-functional leadership, so be ready to discuss how you've influenced stakeholders and driven collaboration in past positions.
We think you need these skills to ace TOPSHOP/ TOPMAN - Head of Global Trade
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with TOPSHOP and TOPMAN's history, values, and current market position. This will help you tailor your application to reflect your understanding of their brand ethos and how you can contribute to their growth.
Highlight Relevant Experience: Emphasise your international e-commerce experience and any previous roles in fashion or retail. Be specific about your achievements in driving sales and optimising trading strategies, as these are crucial for the role.
Showcase Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used data to inform decision-making in past positions. Mention any tools or methodologies you are familiar with that can enhance trading performance.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for fashion and your vision for the brands. Make sure to connect your skills with the specific responsibilities mentioned in the job description.
How to prepare for a job interview at Job Traffic
✨Understand the Brand Heritage
TOPSHOP and TOPMAN have a rich history in fashion. Familiarise yourself with their journey, key milestones, and how they have evolved over the years. This knowledge will help you connect with the brand's identity during the interview.
✨Showcase Your Data-Driven Mindset
As the role requires a strong analytical approach, be prepared to discuss how you've used data to drive commercial decisions in previous roles. Bring examples of KPIs you've monitored and how your insights led to improved sales or customer engagement.
✨Demonstrate Cross-Functional Collaboration
The position involves working closely with various teams. Share experiences where you've successfully collaborated across departments, highlighting your communication skills and ability to influence stakeholders to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your strategic thinking and problem-solving abilities. Prepare scenarios related to trading strategies, customer behaviour analysis, or market trends, and outline how you would approach these challenges.
