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- Tasks: Lead customer marketing and education initiatives to drive engagement and success.
- Company: Join Smartly, a global leader in AI-powered advertising technology transforming brand experiences.
- Benefits: Enjoy a hybrid work model, generous healthcare, equity options, and career development opportunities.
- Why this job: Be part of a diverse team making a global impact while fostering an inclusive culture.
- Qualifications: 7-10+ years in customer marketing or education with strong communication and data-driven skills.
- Other info: Work in a vibrant environment with over 750 colleagues from 60+ nationalities.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers’ success stories. You’ll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth.
As a Senior Manager, Customer Marketing & Education at Smartly, you´ll be responsible for:
- Customer Marketing
- Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
- Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
- Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams.
- Lead programs that drive deeper adoption, renewals, and expansion.
- Customer Education
- Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
- Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
- Drive usage and engagement with education platforms (LMS, academy, etc.).
- Leverage education analytics to optimize content and improve customer outcomes.
- Cross-functional Leadership
- Act as a strategic partner to CS, Product, and PMM teams.
- Build and manage a small team or network of cross-functional contributors.
- Set KPIs across engagement, adoption, satisfaction, and advocacy.
We’re definitely looking for you if you have:
- 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
- Proven track record of building customer-facing programs that scale.
- Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
- Experience with LMS platforms, advocacy tools, and customer marketing technologies.
- Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
- The ability to work in a hybrid model (3 days a week at the office).
What We Offer You:
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive.
Senior Manager, Customer Marketing & Education London employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Customer Marketing & Education London
✨Tip Number 1
Familiarise yourself with Smartly's customer success stories and case studies. Understanding how they have successfully engaged their customers will help you articulate your vision for customer marketing and education during interviews.
✨Tip Number 2
Network with current or former employees of Smartly on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've managed in previous roles. Since this position requires a data-driven approach, showcasing your ability to analyse and optimise customer engagement will set you apart.
✨Tip Number 4
Stay updated on the latest trends in customer marketing and education technologies. Being knowledgeable about LMS platforms and advocacy tools will demonstrate your commitment to driving customer success and innovation at Smartly.
We think you need these skills to ace Senior Manager, Customer Marketing & Education London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Marketing, Product Marketing, and Customer Education. Use specific examples that demonstrate your ability to drive engagement and adoption.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer success and education. Mention how your previous roles have prepared you for this position and include specific achievements that align with the job description.
Showcase Your Storytelling Skills: Since strong communication and storytelling skills are essential for this role, consider including a brief narrative in your application that illustrates how you've successfully translated customer outcomes into impactful results.
Highlight Data-Driven Achievements: Emphasise your comfort with data by including metrics and KPIs from past projects. This could include improvements in NPS, adoption rates, or campaign performance that you have directly influenced.
How to prepare for a job interview at Job Traffic
✨Showcase Your Strategic Thinking
As a Senior Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed customer marketing strategies in the past, focusing on engagement and advocacy.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss your experience collaborating with product marketing, customer success, and other departments to drive customer education and adoption.
✨Prepare for Data-Driven Discussions
Since the position involves owning KPIs, brush up on your data analysis skills. Be prepared to talk about how you've used data to inform decisions and improve customer outcomes in previous roles.
✨Demonstrate Passion for Customer Success
Your enthusiasm for customer success should shine through. Share stories that illustrate your commitment to empowering customers and how you've turned their success into growth for the company.
