Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the in-house SEM team and develop effective digital advertising strategies.
- Company: TransPerfect is the world's largest provider of language and technology solutions for global business.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across divisions.
- Why this job: Join a visionary team focused on high performance and impactful marketing strategies.
- Qualifications: Proven experience in SEM and digital advertising, with strong leadership skills.
- Other info: EU work permit required; this role is based in London.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About the Role:
TransPerfect, the world’s largest provider of language and technology solutions for global business, is seeking a results-driven, resourceful, and visionary Senior Director – Search Engine Marketing (SEM) and Digital Advertising to lead the creation of an in-house SEM and digital advertising function within the MarComm department. Structured like an internal performance marketing agency, this team will combine existing and new resources to deliver scalable, measurable, and efficient search and performance strategies across all divisions of the TransPerfect Global Group. Your primary mission – as the leader of this team – will be to deliver high performance in brand awareness and qualified lead generation through effective strategy and execution.
This role works closely with stakeholders across leadership, corporate marketing, sales, production, and vendors, providing best-in-class service levels – faster, smarter, and more cost-effectively than any agency could deliver, while being held accountable at the same level as a third-party agency (contract renewal depends on results and performance). Internal partnerships and teamwork are critical, as this group will support successful programs across all company divisions, verticals, and products.
Key Responsibilities:
- Build and lead TransPerfect’s in-house SEM team as a strategic center of excellence.
- Define the internal agency model, including intake process, SLAs, workflow, and campaign reporting standards.
- Serve as senior strategist and thought leader on paid search and digital advertising best practices, platform trends, and measurement models.
- Lead quarterly performance reviews and SEM opportunity briefings across business units.
- Develop high-trust, high-transparency relationships with key executive stakeholders and divisional leaders.
- Campaign Development & Execution:
- Full campaign setup, brief intake, team mobilization.
- Own end-to-end campaign lifecycle from intake and planning to launch, optimization, and reporting.
- Translate marketing briefs into paid search strategies with aligned messaging, targeting, and budgets.
- Manage bidding strategies, keyword planning, and targeting to ensure ROI.
- Oversee ad copy creation, testing, and experimentation with new formats.
- Monitor and optimize campaigns in real-time for spend efficiency and performance KPIs (ROAS, CTR, CPA, conversions).
- Provide clear reports and insights to stakeholders regularly.
- Highlight key wins and major highlights in real-time.
- Collaborate with teams to align paid search with broader campaign goals.
- Implement “always-on” programs for core services/products.
- Conduct quarterly SEM opportunity reviews based on trends, competitors, and data.
Senior Director - Search Engine Marketing and Digital Advertising employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director - Search Engine Marketing and Digital Advertising
✨Tip Number 1
Network with professionals in the SEM and digital advertising space. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends and best practices in search engine marketing and digital advertising. Follow relevant blogs, podcasts, and thought leaders to ensure you can speak knowledgeably about current strategies during interviews.
✨Tip Number 3
Prepare to discuss your experience in building and leading teams. Be ready to share specific examples of how you've developed high-performing teams and implemented successful SEM strategies in previous roles.
✨Tip Number 4
Familiarise yourself with TransPerfect's services and recent projects. Understanding their business model and how SEM fits into their overall strategy will help you tailor your discussions and demonstrate your genuine interest in the company.
We think you need these skills to ace Senior Director - Search Engine Marketing and Digital Advertising
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in search engine marketing and digital advertising. Focus on quantifiable achievements, such as increased ROI or successful campaign launches, to demonstrate your impact.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of TransPerfect's mission and how your vision aligns with their goals. Discuss your leadership style and how you plan to build and lead an in-house SEM team effectively.
Showcase Your Strategic Thinking: In your application, emphasise your ability to develop and execute performance marketing strategies. Provide examples of how you've successfully managed campaigns and optimised performance metrics in previous roles.
Highlight Collaboration Skills: Since this role requires working closely with various stakeholders, illustrate your experience in building relationships and collaborating across departments. Mention specific instances where teamwork led to successful outcomes.
How to prepare for a job interview at Job Traffic
✨Understand the Company and Its Goals
Before the interview, take some time to research TransPerfect and its mission. Understand their approach to language and technology solutions, and think about how your experience in SEM and digital advertising can align with their goals. This will show your genuine interest in the company and help you articulate how you can contribute.
✨Prepare for Strategic Discussions
As a Senior Director, you'll need to demonstrate your strategic thinking. Be ready to discuss your past experiences in leading SEM teams and developing successful digital advertising strategies. Prepare examples that highlight your ability to drive performance and ROI, as well as how you've built relationships with stakeholders.
✨Showcase Your Leadership Skills
This role requires strong leadership capabilities. Be prepared to discuss your management style and how you've successfully led teams in the past. Highlight any experience you have in building internal teams or agencies, and how you foster collaboration and high performance among team members.
✨Discuss Performance Metrics and Optimisation
Since the role focuses on performance management, be ready to talk about key performance indicators (KPIs) you've used in previous roles. Discuss how you've monitored and optimised campaigns in real-time, and share specific examples of how your actions led to improved results. This will demonstrate your analytical skills and commitment to achieving measurable outcomes.
