REEBOK- Head of Brand Connections

Social network you want to login/join with:REEBOK- Head of Brand Connections, LondonClient:Location:London, United KingdomJob Category:Other-EU work permit required:YesJob Views:1Posted:23.05.2025Expiry Date:07.07.2025Job Description:The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle.This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.Key ObjectivesGrow brand awareness and love for the brandStrengthen Reebok’s cultural voice and cross-channel storytellingActivate lifestyle and sport touchpoints through meaningful connectionsDeliver high-impact brand experiences that inspire and convertScope of Work & Core ResponsibilitiesBrand & Digital AuditReview, refine, develop the digital presence of the brandIdentify emerging platforms, creators, collectives, and youth subcultures to partner withLead influencer strategy and micro-community building across sport, street, and lifestyleDrive Gen Z-first thinking across all brand marketing and connection pointsStrategic Brand PlanningDefine brand moments, launches, and cultural milestones that Reebok should ownMap Reebok’s presence across sport and lifestyle to balance performance and relevanceBuild seasonal frameworks that combine data, culture, and creativityCultural Collaborations & PartnershipsLead cross-functional campaign creation for brand collabs, events, and regional takeoversInitiate strategic partnerships across music, art, fitness, and fashionChampion local storytelling through city activations and talent-led momentsContent & Experience LeadershipOversee creation of 360° campaigns—from social-first assets to retail takeoversCollaborate with creative and agency teams to produce engaging, mobile-first contentPlan and lead Reebok pop-ups, live events, seeding programs, and activationsBudget & Team ManagementOwn the EU brand connections budget, driving ROI through prioritised impactLead and mentor a team of brand and community marketersDrive synergy across global, regional, and local marketing functionsIdeal Candidate:8–10 years of brand, content, or cultural marketing experienceBackground in fashion, streetwear, activewear, fitness, or creator-driven youth brandsProven track record of delivering Gen Z-centric marketing strategies and experiencesStrong social and content DNA, with deep knowledge of emerging platforms and communitiesExperienced in leading campaigns, building cultural partnerships, and running activationsHands-on and collaborative, with the ability to lead teams and influence across functionsEntrepreneurial, creative, and fluent in the cultural currency of sport and styleExcellent salary, bonus and career prospects. #J-18808-Ljbffr