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For Companies At a Glance
- Tasks: Drive customer acquisition through strategic paid search and social campaigns.
- Company: Toothfairy is the UK's first health-regulated teledentistry app, revolutionising dental care access.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Join a mission-driven team reshaping oral health with cutting-edge technology and impactful strategies.
- Qualifications: 3+ years in performance marketing, expertise in Google & Meta platforms, strong analytical skills required.
- Other info: Collaborate with creative and data teams to drive cross-channel growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Department: Growth & Paid Media
Core Objective: Drive profitable customer acquisition through strategic, data-driven paid search execution
Key KPIs: New patient revenue, ROAS, campaign efficiency, cross-channel synergy
Experience Level: Mid to Senior (3+ years)
About Toothfairy: Toothfairy is the UK’s first and only fully health-regulated teledentistry app, using cutting-edge technology to solve access to dental care at scale. We’re reshaping the way people experience oral health—from AI-powered assessments to seamless remote treatments.
As we scale our growth engine, we’re seeking a performance-led, strategic PPC Manager to own and evolve our paid search and social function. This critical role is focused on scaling new patient acquisition through Google Ads, Meta, LinkedIn and driving cross-channel growth across our consumer and partner audiences for both B2C and B2B.
What You’ll Be Responsible For:
- Campaign Strategy & Execution
- Plan, manage, and optimise paid search campaigns across Google, Meta, Linkedin, and TikTok
- Execute growth experiments, A/B testing, audience targeting, and bidding strategies with precision
- Use performance data to generate insight-led optimisations, aiming for profitable, scalable outcomes
- Leverage automation and creative iteration to maximise conversion value
- Stakeholder Management & Growth
- Present performance insights through actionable, story-driven reports
- Identify cross-channel growth opportunities in Paid Social, Retention, and Creative
- Innovation & Collaboration
- Work cross-functionally with Creative, Data, and Retention teams to align goals and execution
- Keep pace with the latest platform updates and beta features to gain early mover advantage
- Contribute to process improvement, workflow innovation, and team upskilling
- Support broader marketing ops by sharing insights and learnings
What You Bring:
- Essential Experience
- 3+ years managing Google & Meta accounts within a performance or ecommerce-led team (agency or in-house)
- Strong grasp of attribution, margins, and patient/customer lifetime value
- Proven experience in scaling paid acquisition with ROI accountability
- Proficient with Google Analytics, Tag Manager, and bid management tools (e.g. Triple Whale, Meta analytics)
- Clear, confident communicator—written and verbal
- Strong time management and self-direction skills
- Technical Skills
- Expert in Google Ads platforms, Meta Facebook / Instagram
- Skilled in audience targeting, conversion tracking, and data analysis
- Fluent in Excel/Sheets and dashboarding tools
- Experience with Meta Ads, Google Ads, or other paid media channels
- Background in healthtech, D2C, or subscription-based businesses
- Familiarity with CRO, funnel testing, and eCommerce principles
Paid Social Marketer employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Marketer
✨Tip Number 1
Familiarise yourself with Toothfairy's unique approach to teledentistry. Understanding their mission and how they leverage technology for dental care will help you align your strategies with their goals during interviews.
✨Tip Number 2
Showcase your experience with performance-driven campaigns by preparing specific examples of successful Google Ads and Meta campaigns you've managed. Be ready to discuss the metrics that demonstrate your impact on ROI and customer acquisition.
✨Tip Number 3
Stay updated on the latest trends in paid social marketing, especially within the healthtech sector. Mentioning recent platform updates or innovative strategies during your conversation can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to discuss how you would collaborate with cross-functional teams, such as Creative and Data. Highlight any past experiences where you successfully worked with different departments to achieve common goals, as this is crucial for the role.
We think you need these skills to ace Paid Social Marketer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing Google and Meta accounts, as well as any specific achievements in scaling paid acquisition. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention your experience with performance marketing and how you can contribute to Toothfairy's growth objectives.
Showcase Your Technical Skills: Emphasise your proficiency with tools like Google Analytics, Tag Manager, and any bid management tools you've used. Provide examples of how you've leveraged these tools to drive campaign success.
Highlight Cross-Channel Experience: Since the role involves cross-channel growth, be sure to mention any experience you have with different platforms like TikTok or LinkedIn, and how you've integrated strategies across channels.
How to prepare for a job interview at Job Traffic
✨Showcase Your Data-Driven Mindset
As a Paid Social Marketer, you'll need to demonstrate your ability to use data for decision-making. Be prepared to discuss specific campaigns you've managed, the metrics you tracked, and how you optimised based on performance data.
✨Highlight Cross-Channel Experience
Toothfairy is looking for someone who can drive growth across multiple platforms. Make sure to share examples of how you've successfully integrated strategies across Google Ads, Meta, and LinkedIn, and how this led to improved campaign efficiency.
✨Prepare for Technical Questions
Expect questions about your proficiency with tools like Google Analytics and Tag Manager. Brush up on your knowledge of bid management tools and be ready to explain how you've used them to achieve ROI accountability in past roles.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice articulating your thoughts clearly, especially when discussing complex data insights or campaign strategies. This will help you stand out as a confident candidate.
