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For Companies At a Glance
- Tasks: Create and optimise engaging video ads for social media platforms.
- Company: Join Smile White, the UK's fastest-growing dental brand.
- Benefits: Enjoy fast progression, creative ownership, and a collaborative team environment.
- Why this job: Make a real impact in a dynamic industry while showcasing your creativity.
- Qualifications: Experience in paid social content and proficiency in video editing tools required.
- Other info: Office-based role in Leeds; portfolio of work is essential for application.
The predicted salary is between 28000 - 42000 £ per year.
Smile White is the UK’s fastest-growing dental brand- and we’re scaling. We’re looking for a Paid Social Content Lead to join our growing in-house marketing team.
You’ll be the creative force behind our Meta, TikTok and YouTube ads- scripting, filming, editing and iterating content that stops scrolls and drives results.
What You’ll Do:- Concept & produce platform-native ad creatives (Meta, TikTok, YouTube)
- Film & edit short-form video ads that convert
- Test hooks, angles, and messaging alongside PPC & Brand teams
- Optimise creative based on ROAS, CTR, CPC, and retention
- Brief or source UGC creators when needed
- Build modular assets for rapid creative testing & scaling
- Are fluent in short-form video trends, storytelling, and editing
- Understand the link between creative + performance
- Love working at pace, iterating based on real-time data
- Have experience with paid social ad content (agency or brand side)
- Are hands-on with a camera, confident in Adobe / CapCut / similar
- Play a key role in an incredibly fast-growing brand reshaping UK dentistry
- Work in a high-performing, collaborative and creative team
- Based in our Leeds HQ (Landmark Building, LS11)
- Fast progression, creative ownership, and real impact
Sound like the role for you? Please apply and be sure to include links/ a portfolio of your work!
Paid Social Content Lead employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Content Lead
✨Tip Number 1
Familiarise yourself with the latest trends in short-form video content on platforms like TikTok and Instagram. This will not only help you understand what works but also allow you to showcase your knowledge during interviews.
✨Tip Number 2
Create a portfolio that highlights your best work in paid social ads, especially focusing on Meta, TikTok, and YouTube. Make sure to include metrics that demonstrate the success of your campaigns, as this will impress potential employers.
✨Tip Number 3
Network with professionals in the marketing and advertising industry, particularly those who specialise in social media. Attend relevant events or join online communities to make connections that could lead to job opportunities.
✨Tip Number 4
Prepare for the interview by thinking of specific examples where you've successfully used data to optimise ad performance. Being able to discuss your analytical skills will set you apart from other candidates.
We think you need these skills to ace Paid Social Content Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Social Content Lead. Familiarise yourself with the platforms mentioned (Meta, TikTok, YouTube) and the type of content that performs well on each.
Showcase Your Work: Include links to your portfolio or examples of previous work that demonstrate your skills in scripting, filming, and editing short-form videos. Highlight any successful campaigns you've worked on, especially those related to paid social ads.
Tailor Your CV: Customise your CV to reflect your experience with paid social content. Emphasise your familiarity with video trends, storytelling, and any tools like Adobe or CapCut that you are proficient in.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role. Mention why you want to work with Smile White and how you can contribute to their growth in the dental industry.
How to prepare for a job interview at Job Traffic
✨Showcase Your Creative Portfolio
Make sure to bring a well-curated portfolio that highlights your best work in short-form video content. Include examples from Meta, TikTok, and YouTube that demonstrate your ability to create engaging ads that drive results.
✨Understand the Brand's Voice
Before the interview, research Smile White and their brand identity. Be prepared to discuss how you can align your creative ideas with their messaging and values, showcasing your understanding of their target audience.
✨Be Ready to Discuss Metrics
Since the role involves optimising creative based on performance metrics, be prepared to talk about how you've used data to inform your creative decisions in the past. Highlight specific examples of how your work improved ROAS, CTR, or CPC.
✨Demonstrate Your Passion for Trends
Stay updated on the latest trends in short-form video content and be ready to discuss them during the interview. Show your enthusiasm for storytelling and how you can leverage current trends to create compelling ads that resonate with audiences.
