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- Tasks: Guide customers in finding their perfect motorcycle and ensure a top-notch sales experience.
- Company: Join West Coast Harley-Davidson, an award-winning family-run motorcycle dealership with a passion for riders.
- Benefits: Enjoy competitive salary, uncapped commission, employee discounts, and generous holiday entitlement.
- Why this job: Be part of a vibrant culture where your love for motorcycles meets career growth and customer satisfaction.
- Qualifications: 3+ years in high-performance sales, deep motorcycle knowledge, and a valid motorcycle license required.
- Other info: Ongoing training and a supportive team environment await you—apply now to join the ride!
The predicted salary is between 36000 - 60000 £ per year.
At West Coast Harley-Davidson we are more than just a motorcycle dealership—we are a multi award winning, family run destination for riders who live and breathe two wheels. Known for our premium inventory, exceptional service, and passionate staff, we are dedicated to delivering a superior customer experience at every step of the ride.
We’re currently seeking a highly skilled Motorcycle Sales Advisor to join our elite sales team. This is a career-defining opportunity for a seasoned sales professional who combines deep motorcycle knowledge with a proven ability to close deals, build client loyalty, and represent a lifestyle—not just a product.
Position Summary
As a Motorcycle Sales Advisor, you will be the expert consultant for both first-time buyers and experienced riders. You’ll guide customers through an exceptional sales journey—from needs analysis to post-sale follow-up—ensuring each client finds the perfect motorcycle and leaves with confidence and satisfaction.
This role requires strong interpersonal skills, high emotional intelligence, in-depth product expertise, and the ability to perform in a target-driven environment.
Key Responsibilities
- Serve as a trusted motorcycle consultant, delivering expert guidance on all Harley-Davidson models in our inventory
- Engage customers proactively on the showroom floor, online, and via phone to create a welcoming and consultative experience
- Deliver tailored recommendations based on client preferences, lifestyle, and budget
- Conduct detailed product demonstrations, including features, performance, safety, and customisation options
- Manage the complete sales cycle: prospecting, negotiation, financing, closing, and delivery
- Build lasting client relationships through follow-ups, service check-ins, and loyalty programs
- Maintain deep knowledge of current inventory, new product launches, and industry trends
- Consistently meet or exceed monthly sales targets and customer satisfaction scores
- Work closely with Finance & Insurance (F&I) and Service departments to deliver a seamless experience
What You Bring
- Minimum 3 years of high-performance sales experience, ideally in motorcycles, automotive, or luxury retail
- Extensive motorcycle knowledge and genuine enthusiasm for the riding lifestyle
- Outstanding communication, negotiation, and customer service skills
- A results-driven mindset with the ability to thrive in a competitive, fast-paced environment
- Experience using CRM software and sales tracking tools
- Strong organizational and time-management skills
- Valid motorcycle license required
- Professional appearance and a passion for delivering a world-class customer experience
What We Offer
- Competitive base salary with industry-leading, uncapped commission structure
- Monthly sales performance bonuses
- Ongoing training, manufacturer certifications, and professional development
- Employee discounts on motorcycles, gear, parts, and service
- Generous holiday entitlement
- A team culture built on excellence, integrity, and a shared love of the ride
Join the Ride. Lead the Experience. If you’re a high-performing sales advisor with a passion for motorcycles and a drive to deliver results, we want you on our team. Elevate your career at West Coast Harley-Davidson, where riders become family—and sales professionals become legends.
👉 Apply now and make your mark in the world of motorcycle sales.
Motorcycle Sales Advisor employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Motorcycle Sales Advisor
✨Tip Number 1
Familiarise yourself with the Harley-Davidson brand and its models. Understanding the unique features and benefits of each motorcycle will not only boost your confidence but also help you engage customers more effectively during conversations.
✨Tip Number 2
Network with fellow motorcycle enthusiasts and professionals in the industry. Attend local motorcycle events or join online forums to build connections that could lead to valuable insights and potential referrals for your application.
✨Tip Number 3
Demonstrate your sales skills by preparing for role-play scenarios. Practising how to handle customer objections and close deals can give you an edge during interviews, showcasing your ability to thrive in a target-driven environment.
✨Tip Number 4
Showcase your passion for motorcycles in your interactions. Whether it's through social media or community involvement, displaying your enthusiasm for the riding lifestyle can resonate well with the hiring team and set you apart from other candidates.
We think you need these skills to ace Motorcycle Sales Advisor
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of a Motorcycle Sales Advisor. Tailor your application to highlight your relevant experience in sales and your passion for motorcycles.
Craft a Compelling CV: Your CV should showcase your sales achievements, motorcycle knowledge, and customer service skills. Use quantifiable results to demonstrate your success in previous roles, such as exceeding sales targets or building client relationships.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the motorcycle lifestyle and how it aligns with the company’s values. Mention specific experiences that relate to the job description, such as your ability to engage customers and close deals.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.
How to prepare for a job interview at Job Traffic
✨Show Your Passion for Motorcycles
Make sure to express your genuine enthusiasm for motorcycles during the interview. Share personal experiences or stories that highlight your love for riding and how it connects to your sales approach.
✨Demonstrate Product Knowledge
Be prepared to discuss various Harley-Davidson models and their features in detail. Familiarise yourself with the latest inventory and industry trends, as this will showcase your expertise and commitment to the role.
✨Highlight Your Sales Achievements
Come equipped with specific examples of your past sales successes. Discuss how you met or exceeded targets, built client relationships, and closed deals, as this will illustrate your capability as a high-performing sales advisor.
✨Prepare for Scenario Questions
Anticipate questions that may ask how you would handle specific customer situations. Think about how you would engage with first-time buyers versus experienced riders, and be ready to demonstrate your consultative selling approach.
