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- Tasks: Lead marketing strategies for events and exhibitions, driving lead generation and revenue.
- Company: Join BiP Solutions, a fast-paced and innovative company in the Marketing & Media Solutions sector.
- Benefits: Enjoy real ownership of your work and collaborate with passionate colleagues.
- Why this job: Shape high-impact brands while thriving in a dynamic and collaborative environment.
- Qualifications: Experience in B2B marketing with a focus on multi-channel campaigns and ROI.
- Other info: Ideal for those who love variety and strategic thinking in their role.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a commercially minded Marketing Manager to lead the charge across our Marketing & Media Solutions (MMS) division— driving the impact of Events & Exhibitions portfolio. You will shape multi-channel marketing plans that drive lead generation, registrations, and revenue across internal and external campaigns. If you thrive on variety, collaboration, and delivering ROI through smart strategy—this role is your stage.
What you’ll do:
- Develop and execute lead generation and retention strategies across the full marketing mix
- Create and manage integrated campaigns across email, social, paid media, and partner channels
- Collaborate with Sales and Events teams to align marketing activity with commercial goals
- Optimise campaign performance through analytics, reporting, and insight
- Support event marketing from pre-launch campaigns to onsite execution
- Shape brand messaging, audience segmentation, and conversion pathways
- Work hands-on with content, landing pages, and digital journeys that deliver results
What you’ll bring:
- A track record of delivering ROI in B2B marketing environments (SaaS/events/media a plus)
- Proven experience running multi-channel campaigns and managing multiple projects
- Excellent communication, time management, and attention to detail
- Strategic thinker with strong analytical skills and a focus on measurable outcomes
Why join us?
At BiP Solutions, you’ll be part of a fast-paced, innovative team with real ownership over your work. You’ll play a key role in shaping the future of high-impact brands while working with passionate colleagues across our MMS function.
Marketing Manager - Events & Exhibitions employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Events & Exhibitions
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in events and exhibitions. This knowledge will help you speak confidently about how you can drive ROI and lead generation in your interview.
✨Tip Number 2
Network with professionals in the events and exhibitions industry. Attend relevant events or webinars to connect with potential colleagues and gain insights that could set you apart during the selection process.
✨Tip Number 3
Prepare specific examples of successful multi-channel campaigns you've managed in the past. Be ready to discuss the strategies you used and the measurable outcomes achieved, as this will demonstrate your capability to deliver results.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you optimise campaign performance. Highlight any tools or methodologies you use to track and report on campaign success, as this aligns with the role's focus on data-driven decision-making.
We think you need these skills to ace Marketing Manager - Events & Exhibitions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in events and exhibitions. Use specific examples of campaigns you've managed and the ROI achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the job description, particularly your experience with multi-channel campaigns and collaboration with sales teams.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to optimise campaign performance. Mention any tools or methodologies you’ve employed to track and report on campaign success.
Highlight Strategic Thinking: Demonstrate your strategic thinking by discussing how you've developed lead generation and retention strategies in previous roles. Provide insights into your thought process and how it led to measurable outcomes.
How to prepare for a job interview at Job Traffic
✨Showcase Your Campaign Success
Be prepared to discuss specific examples of multi-channel campaigns you've managed. Highlight the strategies you used, the results achieved, and how they contributed to lead generation and ROI.
✨Demonstrate Collaboration Skills
Since this role involves working closely with Sales and Events teams, share experiences where you successfully collaborated across departments. Emphasise your ability to align marketing activities with commercial goals.
✨Highlight Analytical Expertise
Discuss your experience with analytics and reporting. Be ready to explain how you've optimised campaign performance based on data insights and what measurable outcomes you achieved.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Prepare to outline how you would approach developing and executing lead generation strategies in a B2B marketing environment.
