At a Glance
- Tasks: Lead marketing strategy, brand narrative, and user acquisition for a new Web3 product.
- Company: Join Ramp Network, a pioneering company bridging fiat and crypto for mainstream adoption.
- Benefits: Enjoy flexible working, health perks, and a supportive community culture.
- Why this job: Shape a groundbreaking brand in fintech and crypto with significant global impact.
- Qualifications: 7-10 years in growth or brand marketing, ideally in B2C fintech or payments.
- Other info: Be the first dedicated marketer with a clear path to Head of Marketing.
The predicted salary is between 43200 - 72000 £ per year.
Join the Web3 revolution at Ramp Network! At Ramp Network, we provide a powerful fiat crypto toolkit that enables anyone - from established brands to blockchain pioneers - to easily onboard their next million users into Web3. Bridging the gap between today's financial system and the emerging crypto economy is our lifelong mission. Driven by our vision, sense of community, and passion for excellence, we relentlessly work to make this dream come true and bring Web3 to the mainstream.
From day one, our founders have built a purpose-led organisation where a culture of high performance, receptive minds, and collaboration is at the core. If you’re looking to accelerate your career, grow at pace, and have a meaningful impact, you’ll find a home at Ramp Network. We have huge ambitions and want people to join us on our quest to become a world-leading Web3 organisation.
Ramp is entering a new era. After establishing ourselves as a category-defining on-ramp in Web3, we’re launching a bold new consumer brand and product — one that makes stablecoin payments instant, intuitive, and borderless. Think PayPal or Venmo — reimagined for a global, internet-native generation.
We’re looking for a Marketing Lead to join us at launch — owning both growth and brand from day one. You’ll be our first dedicated marketer, with the autonomy to shape how we acquire, activate, and inspire users globally. This is a foundational role with a clear path to become our future Head of Marketing in the next 1-2 years as we expand out the marketing team and capabilities.
Why This Role Matters
You won’t be executing someone else’s playbook — you’ll be writing your own. As we launch a new app, new name, and new voice, you’ll be the driving force behind how we show up in the world. From first impressions to ongoing engagement, you’ll define how consumers and merchants discover, trust, and talk about us — across geographies and channels. This is your chance to build a category-defining brand at the intersection of fintech, crypto, and global payments — with the speed, tools, and resources to move fast.
What You’ll Lead
- Brand narrative & positioning — Craft and evolve a compelling, emotionally resonant brand that speaks to both consumers and merchants.
- Off-platform campaign execution — Plan and run high-impact campaigns across social, PR, partnerships, events, and influencer/affiliate channels.
- Top-of-funnel growth — Drive user acquisition and awareness across multiple regions and customer segments, especially in emerging markets.
- Trust-building initiatives and storytelling — Build credibility through testimonials, social proof, and community storytelling.
- Education & content — Simplify stablecoins and wallets through clear onboarding flows, FAQs, explainers, and lifecycle messaging.
- AI-native execution — Leverage AI tools (for copy, creative, automation) to operate with the efficiency and scale of a team of five.
- Partner with product and design teams to ensure acquisition, activation, and retention are aligned across web and app.
What We’re Looking For
- You’re a strategic operator, creative thinker, and ambitious builder — ready to lead now, and scale fast.
- 7–10 years of experience across growth, brand, or product marketing (ideally in B2C fintech, payments, or global consumer apps).
- Proven ability to lead off-platform marketing campaigns that drive acquisition and brand awareness across multiple channels.
- Self-starter with a track record of owning strategy and execution end-to-end in fast-moving environments.
- Experience driving international growth, ideally including emerging markets.
- Excellent storytelling and brand building skills — across content, messaging, and visual identity.
- Confident using AI tools to own strategy through to delivery and accelerate content, creative, and campaign ops.
- Hungry to grow into a Head of Marketing role within 1–2 years.
- Experience in wallets, stablecoins, or crypto ecosystems.
- Comfort speaking to both consumer and SMB/merchant audiences.
- Familiarity with creator marketing, affiliates, or referral programs.
What’s in it for you
- Health and wellbeing: Dedicated time off for yearly health check-ups.
- Development and growth: Self-development and conference budget, internal workshops and activities supporting growth and mental health.
- Great working environment: Modern and comfy office in London, Warsaw, Wroclaw and Dublin, flexible hybrid working or remote working.
- The best laptops and kit to work on.
- Internal Tech meetups on-site and online, team socials funded by us.
We are fueled by a strong sense of community, purpose, and the drive to build a sustainable business. Together, we nurture a culture of high performance, low egos, receptive minds, and collaboration. We provide space for ambition, trust and empowerment to allow you to be your best self.
Diversity and Inclusivity Statement: At Ramp Network, inclusivity and equality are core to our mission, and we strive to embed these values in every aspect of our operations. We believe that a diverse and inclusive workplace fosters innovation, collaboration, and success.
Marketing Lead – Growth & Brand New Dublin, Dublin, Ireland; London, England, United Kingdom; W[...] employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead – Growth & Brand New Dublin, Dublin, Ireland; London, England, United Kingdom; W[...]
✨Tip Number 1
Familiarise yourself with the Web3 landscape and Ramp Network's unique position within it. Understanding the nuances of crypto, stablecoins, and the fintech ecosystem will help you articulate your vision for the brand and growth strategies during discussions.
✨Tip Number 2
Showcase your experience in leading off-platform marketing campaigns by preparing case studies or examples that highlight your success in driving user acquisition and brand awareness. This will demonstrate your capability to take ownership of the marketing strategy from day one.
✨Tip Number 3
Network with professionals in the fintech and crypto sectors, especially those who have experience in B2C marketing. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage in your conversations with Ramp Network.
✨Tip Number 4
Prepare to discuss how you would use AI tools to enhance marketing efficiency and creativity. Given the emphasis on AI-native execution in the role, demonstrating your familiarity with these technologies will set you apart as a forward-thinking candidate.
We think you need these skills to ace Marketing Lead – Growth & Brand New Dublin, Dublin, Ireland; London, England, United Kingdom; W[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth and brand marketing, especially in B2C fintech or global consumer apps. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Web3 and how your skills align with Ramp Network's mission. Share specific examples of past marketing campaigns you've led that resulted in significant user acquisition or brand awareness.
Showcase Your Storytelling Skills: Since storytelling is crucial for this role, include examples of how you've built brand narratives in previous positions. Highlight any successful campaigns where you engaged both consumers and merchants.
Demonstrate Your Strategic Thinking: In your application, outline your approach to developing marketing strategies. Discuss how you would leverage AI tools and other resources to drive growth and enhance brand presence at Ramp Network.
How to prepare for a job interview at Job Traffic
✨Understand the Company Culture
Before your interview, take some time to research Ramp Network's culture and values. They emphasise a purpose-led organisation with high performance and collaboration. Show that you resonate with these values and can contribute positively to their team dynamic.
✨Prepare Your Marketing Strategy
As the role involves owning the marketing strategy end-to-end, come prepared with ideas on how you would approach brand narrative, user acquisition, and campaign execution. Be ready to discuss specific examples from your past experience that demonstrate your strategic thinking and creativity.
✨Showcase Your Storytelling Skills
Ramp Network is looking for someone with excellent storytelling abilities. Prepare to share examples of how you've built brand narratives or engaged audiences through compelling content. Highlight your experience in creating emotional connections with consumers and merchants alike.
✨Familiarise Yourself with Web3 and Crypto
Since this role is at the intersection of fintech and crypto, make sure you have a solid understanding of stablecoins, wallets, and the broader Web3 landscape. Being able to speak confidently about these topics will demonstrate your genuine interest and readiness to contribute to their mission.