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For Companies At a Glance
- Tasks: Join our team to support and implement Marketo for exciting marketing campaigns.
- Company: An award-winning financial services firm with a fantastic culture and growth opportunities.
- Benefits: Enjoy a competitive salary and the chance to work in a dynamic London office.
- Why this job: Be part of a creative team that values innovation and offers real impact in marketing automation.
- Qualifications: Experience with Marketo in B2B sectors, especially financial services, is essential.
- Other info: Only candidates from specific sectors will be considered, so bring your relevant experience!
The predicted salary is between 36000 - 60000 £ per year.
An award-winning financial services firm, known for its excellent culture, is looking for a Marketing Automation Executive to join their growing BD team. The role will be based in their London office and will focus on supporting and implementing Marketo. The role will be part of the marketing operations team within the marketing and BD department and will report to the CRM Manager.
Responsibilities:
- Ensure Marketo workspaces and templates meet the team’s requirements, collaborating with agency support as needed.
- Work with the marketing team to develop email marketing strategies, creating compelling emails for target audiences.
- Monitor email delivery rates and implement strategies for ongoing improvement, including segmentation and sending strategies.
- Manage daily system operations, including forms, landing pages, and nurture programs.
- Assist the CRM manager in integrating Marketo with MS Dynamics CRM and other platforms.
- Analyze campaign metrics, develop benchmarks, and support campaign performance reporting.
- Plan and execute A/B tests to improve productivity, conversion rates, ROI, and sales growth.
- Provide support to Marketo users and serve as the primary contact for inquiries and escalations.
Candidate Requirements:
- Experience with Marketo in B2B professional or financial services sectors.
- Creative thinking skills to support campaign strategies.
- Energetic, enthusiastic, and passionate about marketing automation with hands-on Marketo experience.
Note: Due to sector-specific requirements, only candidates with experience in Law Firms, Accountancy Firms, Management Consultancies, Property/Construction Firms, Financial Services Firms, or relevant Associations or Agencies will be considered. Applications outside these areas will not be accepted.
Marketing Automation Executive – London employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Executive – London
✨Tip Number 1
Familiarise yourself with Marketo and its functionalities. Since the role specifically requires hands-on experience with Marketo, consider taking online courses or certifications to boost your knowledge and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Network within the financial services sector. Attend industry events or webinars where you can connect with professionals already working in this field. Building relationships can lead to valuable insights and potential referrals for the position.
✨Tip Number 3
Showcase your creative thinking skills. Prepare examples of past marketing campaigns you've worked on, particularly those that involved email marketing strategies. Be ready to discuss how you approached segmentation and A/B testing to improve results.
✨Tip Number 4
Understand the specific needs of the marketing operations team. Research the company’s current marketing strategies and be prepared to suggest improvements or new ideas during your interview. This shows initiative and a genuine interest in contributing to their success.
We think you need these skills to ace Marketing Automation Executive – London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Marketo and any relevant roles in B2B professional or financial services sectors. Use specific examples to demonstrate your skills in email marketing strategies and campaign performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing automation and your hands-on experience with Marketo. Mention how your creative thinking can contribute to the company's marketing strategies and provide examples of past successes.
Highlight Relevant Experience: In your application, emphasise your previous roles in law firms, accountancy firms, or other relevant sectors. This is crucial as only candidates with this specific background will be considered.
Showcase Analytical Skills: Demonstrate your ability to analyse campaign metrics and develop benchmarks. Include any experience you have with A/B testing and improving conversion rates, as these are key responsibilities of the role.
How to prepare for a job interview at Job Traffic
✨Know Your Marketo Inside Out
Make sure you have a solid understanding of Marketo and its functionalities. Be prepared to discuss your hands-on experience with the platform, including any specific campaigns you've managed or strategies you've implemented.
✨Showcase Your Creative Thinking
Since the role requires creative thinking for campaign strategies, come prepared with examples of how you've approached marketing challenges in the past. Highlight any innovative solutions you've developed that led to successful outcomes.
✨Understand the Financial Services Sector
Familiarise yourself with the financial services industry and its unique marketing needs. Be ready to discuss how your previous experience aligns with the sector and how you can contribute to their marketing efforts.
✨Prepare for Technical Questions
Expect technical questions related to email marketing strategies, A/B testing, and CRM integration. Brush up on these topics and be ready to explain your thought process and the results of your past campaigns.
