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- Tasks: Lead marketing strategies for professional training programmes and drive sales through innovative campaigns.
- Company: Join a leading UK membership organisation focused on industry-wide learning and development.
- Benefits: Enjoy a competitive salary, flexible working, and fantastic company perks.
- Why this job: Make a real impact in education while working in a dynamic and supportive environment.
- Qualifications: Degree in Marketing or related field preferred; experience in commercialising training solutions is a plus.
- Other info: Opportunity to work in London with occasional days in Liverpool Street Office.
The predicted salary is between 56000 - 84000 £ per year.
I am partnering with a leading UK membership organisation to find a strategic and commercially minded Head of Product Marketing. This individual will drive the professional training and development by launching and scaling educational products that directly support industry-wide learning, leadership and regulatory understanding. You will be commercially focused on driving revenue and sales through various marketing strategies.
Responsibilities:
- Lead the go-to-market commercial strategy for new and existing professional training and education courses. Key responsibilities include creating compelling marketing messages, leveraging digital platforms to drive sales and engagement, and identifying target audiences.
- Create and deliver the end-to-end multi-channel marketing campaign strategy, ensuring alignment with commercial targets.
- Manage content updates and upkeep across the website, ensuring consistency with brand tone, messaging, and up-to-date information across all pages.
- Ensure all Salesforce data is maintained and optimised.
- Organise email marketing assets using Marketing Cloud.
- Assist in producing polished digital content, including video, live streams, photography, and written copy for web, social, email, and paid media.
- Safeguard the visual identity and brand standards across all digital outputs, upholding a cohesive and professional brand presence.
Requirements:
- Degree in Marketing, Business, or a related discipline is preferred, though equivalent experience will be considered.
- Experience in commercialising training solutions is highly advantageous.
- Familiarity with creative tools such as Adobe InDesign, Photoshop, Canva, or similar platforms.
- Comfortable using digital marketing platforms, such as content management systems (CMS), customer relationship management tools (CRM), and email marketing software.
- Solid understanding of email marketing best practices, audience segmentation, and campaign performance analysis.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud or equivalent).
- Well-versed in social media trends, tools, and tactics, with the ability to tailor content by channel.
- Commercially minded and able to take ownership of campaigns and manage the full process from concept through to delivery.
Head of Product Marketing – Commercial Training Programmes employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing – Commercial Training Programmes
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the education and training sector. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the industry by attending relevant events or webinars. Building connections can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Showcase your experience with digital marketing tools and platforms in conversations. Be prepared to discuss specific campaigns you've managed, focusing on how you drove engagement and revenue, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Research the company’s current training programmes and marketing strategies. Being knowledgeable about their offerings will allow you to propose tailored ideas during discussions, demonstrating your proactive approach and genuine interest in the position.
We think you need these skills to ace Head of Product Marketing – Commercial Training Programmes
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and commercial training. Use specific examples that demonstrate your ability to drive revenue and manage marketing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and understanding of the education sector. Mention how your skills align with the responsibilities outlined in the job description, particularly in creating marketing messages and managing multi-channel campaigns.
Showcase Relevant Skills: In your application, emphasise your familiarity with digital marketing platforms and creative tools like Adobe InDesign or Canva. Highlight any hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms.
Demonstrate Commercial Acumen: Provide examples of past successes where you have driven sales through marketing strategies. This could include specific campaigns you've led or metrics that showcase your impact on revenue growth.
How to prepare for a job interview at Job Traffic
✨Understand the Role Thoroughly
Before the interview, make sure you have a solid grasp of the responsibilities and requirements of the Head of Product Marketing position. Familiarise yourself with the company's mission and how their training programmes align with industry needs.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous experience in launching and scaling educational products. Be ready to share specific examples of successful marketing campaigns you've led, particularly those that drove revenue and engagement.
✨Demonstrate Digital Savvy
Since the role involves leveraging digital platforms, be prepared to talk about your familiarity with tools like Salesforce Marketing Cloud, CMS, and email marketing software. Highlight any hands-on experience you have with these platforms.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's current marketing strategies, challenges they face in the market, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
