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- Tasks: Lead e-commerce operations and digital strategy across Europe for a vibrant designer toy brand.
- Company: Join POP MART, a global leader in designer toys, known for its innovative culture and iconic characters.
- Benefits: Enjoy monthly toy gifts, a structured bonus scheme, training programs, and fun team events.
- Why this job: Be part of a fast-paced, multicultural team making an impact in the exciting world of collectibles.
- Qualifications: 10+ years in e-commerce, experience with platforms like Shopify, and strong data analysis skills required.
- Other info: Fluency in English is essential; other European languages are a plus. Occasional travel within Europe may be needed.
The predicted salary is between 48000 - 72000 £ per year.
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
What to Expect
- Take ownership of regional e-commerce performance across multiple European markets
- Lead digital operations, merchandising, and campaign execution in collaboration with HQ and local teams
- Shape the customer experience and commercial effectiveness of POP MART’s official online platforms and selected marketplaces
- Play a pivotal role in connecting our product, retail, and digital strategy in one of our fastest growing channels
PPOP MART offers our employees:
- Selected POP MART toys as appreciation gifts every month
- A structured bonus scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
The Role and Candidate
We are hiring the E-commerce leader to lead POP MART Europe's online commercial and operational performance across key European markets. Reporting to the Head of Europe and working closely with the HQ e-commerce and merchandising teams in China, this role will oversee all key digital commerce activities including product launches, order fulfilment flow, site merchandising, content updates, performance tracking, and campaign rollout. You will act as the primary regional e-commerce lead, managing multiple market needs while ensuring consistency with global brand standards and promotional timelines. The role requires both strategic ownership and day-to-day operational coordination, with a strong emphasis on data-led decision making and cross-functional collaboration.
Responsibilities
- Manage the end-to-end operation of POP MART’s owned e-commerce sites and digital retail platforms in Europe
- Ensure smooth daily order flow, customer support coordination, and delivery fulfilment across markets
- Oversee product listing accuracy, pricing updates, inventory sync, and category-level merchandising
- Act as escalation point for operational issues related to returns, delivery disruptions, or stockouts
- Coordinate with HQ to align regional execution with global campaign timelines and product release schedules
- Lead implementation of online promotions, limited edition launches, and themed activations across EU sites
- Maintain campaign calendars and ensure timely publishing of content, banners, and promotional assets
- Track and report on regional KPIs including traffic, conversion, AOV, return rates, and campaign performance
- Use data insights to drive optimisations in user journey, merchandising prioritisation, and promotional planning
- Monitor customer reviews and feedback, and liaise with HQ teams to improve experience and service standards
- Collaborate with HQ on regional product allocations, pricing alignment, launch cadence, and channel priorities
- Work closely with regional marketing, retail, and logistics teams to create an integrated brand experience
- Ensure strong linkage between online and offline retail campaigns to support consistent brand storytelling
- Coordinate with third-party logistics and customer service partners to support market-specific service requirements
Required Qualifications
- 10+ years of experience in e-commerce operations or digital merchandising, ideally in a multi-country retail or consumer brand
- Solid understanding of product launch processes, site merchandising, and campaign execution
- Hands-on experience with Shopify, Magento, or similar DTC e-commerce platforms
- Data-savvy and comfortable using Google Analytics, Excel, and performance dashboards to guide decisions
- Strong project coordination skills and ability to work cross-functionally with international teams
- Fluent in English; other European languages are a plus
- Willingness to travel occasionally within Europe
Desirable but Not Essential
- Background in lifestyle retail, youth culture brands, or fast-moving product environments
- Experience managing localised content, currency, and fulfilment for multiple countries
- Familiarity with CRM and retention strategies such as email automation and loyalty programs
- Exposure to Asia-based HQ or cross-regional digital teams
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce EU
✨Tip Number 1
Familiarise yourself with POP MART's product lines and their unique selling points. Understanding the brand's identity and its key products will help you articulate how you can enhance their e-commerce strategy during interviews.
✨Tip Number 2
Showcase your experience with e-commerce platforms like Shopify or Magento by preparing examples of successful campaigns you've led. Be ready to discuss specific metrics that demonstrate your impact on sales and customer engagement.
✨Tip Number 3
Highlight your data analysis skills by discussing how you've used analytics tools to drive decision-making in previous roles. Prepare to share insights on how you optimised user journeys or improved conversion rates based on data.
✨Tip Number 4
Network with professionals in the designer toy and lifestyle retail sectors. Engaging with industry peers can provide valuable insights into market trends and may even lead to referrals for the Head of E-Commerce position at POP MART.
We think you need these skills to ace Head of E-Commerce EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce operations and digital merchandising. Focus on your achievements in managing online platforms and driving performance metrics, as these are crucial for the Head of E-Commerce role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the designer toy industry and how your background aligns with POP MART's mission. Mention specific examples of successful campaigns or projects you've led that demonstrate your ability to drive e-commerce growth.
Showcase Data-Driven Decision Making: Emphasise your experience with data analytics tools like Google Analytics and Excel. Provide examples of how you've used data insights to optimise user journeys and improve campaign performance, as this is a key aspect of the role.
Highlight Cross-Functional Collaboration: Discuss your experience working with various teams, such as marketing, logistics, and customer service. Illustrate how you have successfully coordinated efforts across departments to achieve common goals, which is essential for the position at POP MART.
How to prepare for a job interview at Job Traffic
✨Showcase Your E-Commerce Expertise
Make sure to highlight your extensive experience in e-commerce operations, especially in multi-country environments. Be prepared to discuss specific examples of how you've successfully managed product launches and campaign executions in the past.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong emphasis on data-led decision making, come equipped with insights from your previous roles. Discuss how you've used analytics tools like Google Analytics or performance dashboards to optimise user journeys and improve conversion rates.
✨Emphasise Cross-Functional Collaboration
This position involves working closely with various teams, so be ready to share experiences where you've successfully collaborated with marketing, logistics, or product teams. Highlight your project coordination skills and how they contributed to achieving common goals.
✨Understand POP MART's Brand and Culture
Familiarise yourself with POP MART's products and brand ethos before the interview. Show your passion for designer toys and how you can contribute to their mission of expanding the brand's presence in Europe. This will demonstrate your genuine interest in the company.
