Head of Digital and Ecom - Furniture Manufacturing E-commerce · High Wycombe

Our client is a well-established and design-led company in the premium workspace solutions sector, looking for a Head of Digital & eCommerce to lead its digital transformation and online growth. With a strong reputation for quality and innovation, and an expansive showroom showcasing leading global brands, this business aims to elevate its digital presence.This is a strategic and hands-on leadership role, responsible for owning the digital agenda across eCommerce, performance marketing, customer experience, and lifecycle management. You’ll play a key part in shaping the company’s digital future, using data-driven insights to deliver growth, while mentoring a small but capable team.What you\’ll do…Own and manage the eCommerce P&L to meet revenue and profit targetsLead the development and implementation of a comprehensive digital growth strategyDrive pricing and promotional initiatives to increase sales and marginsConduct competitor and market analysis to inform strategic decisionsLead conversion rate optimisation (CRO), including A/B testing and UX/UI enhancementsOversee digital channels including SEO, PPC, email, social, and affiliatesManage and optimise digital marketing budgets to maximise ROIImplement lifecycle and retention marketing strategies to boost CLTVLead CRM strategy and segmentation to enhance customer targetingCollaborate with internal teams to ensure compelling, accurate product listings and site contentEnsure the eCommerce platform is scalable, secure, and high-performingManage agency relationships and external partners for delivery excellenceStay ahead of digital trends, identifying new tools and channels to support growthWho you are…You have proven experience leading digital and eCommerce growth in a product-led businessHands-on expertise with eCommerce platforms (e.g., Shopify, Magento)Strong understanding of performance marketing, CRM, and analytics toolsConfident managing budgets, targets, and a cross-functional teamData-driven and results-oriented with a focus on customer experienceKnowledge of B2B and high-value DTC markets, especially within furniture or interiors, is desirableExperience with platforms such as Craft CMS, Moz, Ruler Analytics, and Onepage CRMYou are an innovative thinker who embraces new technology and digital trendsLogistics: High Wycombe, UK (On-site)More details25 days annual leave (plus 3-day Christmas shutdown), increasing with tenureOpportunity to shape and grow the digital teamAnnual company bonusWorkplace pensionOnsite parkingAccess to industry-specific training and development #J-18808-Ljbffr