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- Tasks: Lead innovative ABM strategies to drive growth and revenue across North America and Europe.
- Company: Join Smartly, a cutting-edge AI advertising tech company transforming brand experiences globally.
- Benefits: Enjoy a diverse workplace, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of marketing innovation with high visibility and impact on corporate strategy.
- Qualifications: 10+ years in B2B marketing, with strong ABM experience and analytical skills required.
- Other info: Collaborate with a global team of 750+ professionals from over 60 nationalities.
The predicted salary is between 43200 - 72000 £ per year.
We are expanding our global Growth Marketing team at Smartly and are looking for a passionate marketing professional to join us! As the Director of Account Based Marketing, you will support Smartly by leading ABM efforts to identify market growth opportunities, with high visibility across corporate leadership. This is an exciting opportunity to run a world-class program covering North America and Europe. You will collaborate closely with Sales, Event Marketing, Paid Media, and SDRs to build scalable programs. Use your expertise to be recognized as the ABM subject matter expert and set best practices for implementation.
Responsibilities include:
- Design scalable ABM programs by partnering with Sales leadership and the VP of Growth Marketing to identify focus areas that will drive revenue.
- Develop programs around ABM 1:1, 1:Few, and 1:Many, executing targeted, region-specific, integrated campaigns for key accounts in collaboration with sales and product marketing.
- Own and optimize the use of 6Sense across Sales and Marketing to identify and reach target accounts.
- Partner with SDRs to translate growth marketing campaigns into account outreach strategies and content.
- Innovate by delivering creative ways to engage target accounts and stand out in the market.
- Leverage AI tools to enhance content creation and website optimization.
- Work with content marketing to inform content strategy, develop campaign-specific messaging, and align with ongoing copywriting initiatives.
- Oversee the development of campaign materials, including landing pages, direct mailers, and gifting, to maximize impact.
- Provide comprehensive reporting and analytics to demonstrate ABM impact on revenue, define metrics, develop dashboards, and perform ad-hoc analyses.
- Manage budgets, evaluate new tools, and build a best-in-class ABM practice.
Ideal candidate profile:
- 10+ years of B2B marketing experience in tech, preferably SaaS, with at least 3 years of proven ABM campaign management.
- Experience with ABM platforms such as 6Sense, Demandbase, or Terminus.
- Understanding of multiple buyer personas, including senior decision-makers, with tailored messaging and collateral.
- Strong analytical skills to derive insights and apply data-driven metrics.
- Excellent communication and collaboration skills for cross-functional teamwork.
- Experience in planning and executing multi-touch campaigns, including offline and online nurture programs and paid acquisition.
About Smartly
Smartly is an AI-powered advertising technology company transforming ad experiences for brands and consumers. Our platform integrates media, creative, and intelligence capabilities, delivering over 800 billion impressions and generating 300 billion creatives annually, with measurable business outcomes. Recognized as a Leader in The Forrester Wave: Creative Advertising Technologies, Smartly manages creative and media for over 700 brands worldwide, with $6B in ad spend across major platforms like Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our diverse team of 750+ Smartlies from 60+ nationalities works across 13 countries, fostering an inclusive environment where everyone is respected and heard.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Account Based Marketing (ABM) London
✨Tip Number 1
Familiarise yourself with the latest trends in Account Based Marketing (ABM) and the specific tools mentioned in the job description, like 6Sense. This will not only help you understand the role better but also allow you to speak confidently about how you can leverage these tools during your interview.
✨Tip Number 2
Network with professionals in the ABM space, especially those who have experience in B2B marketing within tech or SaaS. Engaging with them on platforms like LinkedIn can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful ABM campaigns you've managed in the past. Highlight your analytical skills by showcasing how you measured success and optimised campaigns based on data-driven insights.
✨Tip Number 4
Research Smartly's current marketing strategies and recent campaigns. Being knowledgeable about their approach will allow you to tailor your conversation and demonstrate how your experience aligns with their goals during the interview.
We think you need these skills to ace Director of Account Based Marketing (ABM) London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in tech and ABM campaign management. Use specific examples that demonstrate your success in similar roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for account-based marketing. Mention your familiarity with ABM platforms like 6Sense and how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your strong analytical skills. Provide examples of how you've used data-driven metrics to inform marketing strategies and measure campaign success.
Highlight Collaboration Experience: Since the role involves working closely with Sales and other teams, include examples of successful cross-functional collaboration in your application. This will demonstrate your ability to work effectively in a team environment.
How to prepare for a job interview at Job Traffic
✨Showcase Your ABM Expertise
Make sure to highlight your experience with Account Based Marketing during the interview. Discuss specific campaigns you've managed, particularly those that involved collaboration with sales teams and the use of ABM platforms like 6Sense or Demandbase.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Be ready to share examples of how you've measured the success of your ABM initiatives and what metrics you consider most important.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to talk about your experience in cross-functional collaboration. Share examples of how you've successfully partnered with sales, content marketing, and other departments to achieve common goals.
✨Innovative Thinking
Smartly values creativity, so come equipped with ideas on how to engage target accounts in unique ways. Think about innovative strategies you've implemented in previous roles and be ready to discuss how you can bring that creativity to Smartly's ABM efforts.
