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- Tasks: Lead and grow Reddit's Global Channel Partnerships, driving revenue through strategic sales initiatives.
- Company: Join Reddit, a vibrant community platform with over 101M daily active users and 100,000+ communities.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of expanding partnerships globally while shaping the future of digital media.
- Qualifications: 12+ years in digital media sales, with strong leadership and partnership-building skills required.
- Other info: This role is based in London or Amsterdam; startup experience is a plus!
The predicted salary is between 72000 - 108000 £ per year.
Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information.
We are looking for an experienced Sales Director to lead our Global Channel Partnership business. Global Channel Partners resell ads on behalf of Reddit, giving us a presence in markets where we don't operate a direct sales team. We currently operate via channel partners in 30 markets globally spanning from APAC, Eastern Europe, MENA, as well as emerging in LATAM.
This role is the face of our Global Channel Partners business, creating strong relationships with our partners, injecting a culture of sales and rigor, and representing us on international stages. You will inspire the internal and cross-functional teams on the opportunity of partners, ensure their support, and enable partners to find success as an extension of our core sales teams.
Your team leads every aspect of these partnerships, including contract negotiation, partner education, day-to-day vendor management, process creation, and scaling to new channel partners - all with the goal of increasing our international ads revenue.
The leader we’re looking for has experience building out a scalable reseller partnerships program and can effectively motivate outsourced teams to succeed.
Responsibilities
- Define the playbook: Set the sales strategy and tactics for global channel partners implementing a comprehensive sales strategy to drive revenue growth via Channel partnerships globally.
- Build and maintain relationships with C-levels & VPs at our partners: constantly ensure advocacy for Reddit at our partners, gather feedback to understand their needs and how Reddit can be best positioned at our partners to create a win-win for both.
- Negotiate (and renegotiate) complex partnership agreements to align with Reddit’s expansion strategy and build in tactics to manage for sustainable growth.
- Expand partner network and identify additional investments for growth or efficiency such as leveraging AI tooling, API integrations.
- Build a strong sales rigor at our partners: set clear targets, leading our partners to exceed established revenue targets both by creating the sales strategy, tracking key metrics, and accountability in pipeline management.
- Manage, coach & develop a team of partner managers to deliver on ambitious revenue targets and building successful partner relationships.
- Advocate for channel partners internally and build a robust infrastructure to grow & enable partners.
- Work together with Sales Leadership, Sales Operations, and Marketing Leadership to create scaled end-to-end programs and sales initiatives.
- Collaborate with Product and Marketing to provide feedback and insights, drive product enhancements and new product launches.
- Stay up to date with industry trends, market dynamics, and competitive landscape to identify new opportunities and ensure the team is working on the highest impact.
- Represent Reddit in the channel partner markets by speaking at key industry events.
- Collaborate with the wider International leadership team to drive scale & growth across all international markets by setting a joint strategy, balancing resources, and building for scalability.
Qualifications
- 12+ years experience in digital media, with 7+ years of people management experience within digital media sales.
- Proven background in building complex reseller partnerships from the ground up.
- Experience leading a team to sell into reseller partners with a history of exceeding revenue targets.
- Deep familiarity with the channel partner and ads reseller ecosystem.
- Has a customer-centric approach, a strong sales mentality, and commercial acumen.
- Demonstrated expertise in building and cultivating relationships with senior decision-makers at the C-Suite and VP Level.
- Tenacious and entrepreneurial approach to working through product, process, and client challenges.
- Genuine passion for mentoring others with a track record of successfully fostering career growth for those on your team.
- Strategic thinker who can connect the dots between market trends, client needs, and unique platform capabilities to identify lucrative business opportunities.
- Strong sales rigor & pipeline management.
- Strong analytical and problem-solving skills, with the ability to apply those insights to overcome or anticipate headwinds and ensure team is working on top priority opportunities.
- An action-oriented leader who can break down a complex strategy into an actionable plan that will allow your team to execute successfully.
- Ability to work in a fast-paced and unstructured work environment while managing change effectively.
- Demonstrated high achievement against sales targets.
- Prior startup or high-growth experience preferred, builders wanted!
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at ApplicationAssistance@Reddit.com.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Global Channel Partnerships London, United Kingdom
✨Tip Number 1
Network strategically within the digital media and advertising sectors. Attend industry events, webinars, and conferences where you can meet potential partners and decision-makers. Building these relationships can give you insights into the market and help you stand out as a candidate.
✨Tip Number 2
Familiarise yourself with Reddit's current partnerships and their performance. Understanding their existing channel partner ecosystem will allow you to speak knowledgeably about how you can contribute to expanding and enhancing these relationships during interviews.
✨Tip Number 3
Demonstrate your sales acumen by preparing case studies or examples of how you've successfully built reseller partnerships in the past. Be ready to discuss specific strategies you implemented that led to exceeding revenue targets, as this aligns closely with the role's requirements.
✨Tip Number 4
Stay updated on industry trends and competitive landscapes relevant to digital media and advertising. Being able to discuss recent developments and how they might impact Reddit's strategy will show your proactive approach and deep understanding of the market.
We think you need these skills to ace Director, Global Channel Partnerships London, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media and sales management. Focus on your achievements in building reseller partnerships and exceeding revenue targets, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and how your background aligns with Reddit's mission. Mention specific experiences that demonstrate your ability to lead global channel partnerships and negotiate complex agreements.
Showcase Leadership Skills: Emphasise your experience in managing teams and mentoring others. Provide examples of how you've successfully developed talent and fostered a high-performance culture within your previous roles.
Highlight Industry Knowledge: Demonstrate your understanding of the digital media landscape and the channel partner ecosystem. Mention any relevant trends or insights that could benefit Reddit's growth strategy in your application.
How to prepare for a job interview at Job Traffic
✨Research Reddit's Culture
Before the interview, dive deep into Reddit's community-driven culture. Understand their values and how they foster open conversations. This will help you align your answers with what they stand for and show that you're genuinely interested in being part of their team.
✨Prepare for C-Level Conversations
Given the role involves building relationships with C-level executives, practice articulating your experience in a way that resonates with senior leaders. Be ready to discuss how you've successfully navigated complex negotiations and built partnerships in the past.
✨Showcase Your Sales Acumen
Be prepared to discuss specific sales strategies you've implemented in previous roles. Highlight your ability to exceed revenue targets and how you’ve motivated teams to achieve ambitious goals. Use metrics and examples to back up your claims.
✨Demonstrate Strategic Thinking
Think about how you can connect market trends with business opportunities. Prepare to discuss how you've identified and capitalised on growth opportunities in the past, especially in the context of channel partnerships and digital media.
