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- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital partners with ambitious brands to turn attention into sustainable revenue.
- Benefits: Enjoy a competitive salary, performance bonuses, and a culture that promotes experimentation and career growth.
- Why this job: Join a dynamic team where creativity meets measurable performance and make a real impact.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
- Other info: Apply via LinkedIn and email your résumé and portfolio for consideration.
The predicted salary is between 48000 - 84000 ÂŁ per year.
About the Position
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [emailprotected] with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of how you've optimised campaigns and improved performance metrics like CAC, LTV, and CTR, as these are crucial for the role.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully mentored teams or led cross-functional projects. Highlighting your ability to inspire and coach others will set you apart as a candidate.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Familiarise yourself with key terms like CAC, LTV, and performance metrics to demonstrate your knowledge in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in multi-channel digital marketing. Emphasise your leadership skills, performance optimisation achievements, and any hands-on experience with the required tools like GA4 and Google Ads.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand storytelling and measurable performance. Use specific examples from your past roles to illustrate how you've successfully led teams and optimised marketing strategies.
Follow Application Instructions: When submitting your application, ensure you follow the instructions precisely. Send your résumé and portfolio links to the specified email address with the correct subject line to avoid any issues with your application being overlooked.
How to prepare for a job interview at Job Traffic
✨Showcase Your Strategic Vision
As a Digital Marketing Director, it's crucial to demonstrate your ability to create integrated growth strategies. Be prepared to discuss how you would connect various channels like social media, email, and paid search to drive customer engagement and conversion.
✨Highlight Team Leadership Skills
This role involves coaching and inspiring a team. Share examples of how you've successfully led cross-functional teams in the past, set objectives, and fostered a culture of feedback and experimentation.
✨Discuss Performance Metrics
Be ready to talk about your experience with performance optimisation. Discuss specific metrics you've improved, such as CAC, LTV, or CTR, and how you translated data into actionable insights for your teams.
✨Prepare for Budget Discussions
Since you'll be responsible for channel budgets and forecasting, come prepared to discuss your experience managing budgets. Be ready to explain how you've tied spend to revenue and margin in previous roles.
