Creative Lead – Organic Growth (TikTok & Instagram)

I’m George, founder of Gleam — a £2.5m/year oral care brand that’s scaled fast through paid media. We’ve proven the product, got features in The Independent & Vogue, plus built a loyal customer base.Now it’s time to go all in on organic.I’m hiring a Creative Lead to take full ownership of our TikTok and Instagram. You’ll run our social strategy, film/edit content, manage influencers, and make Gleam the go-to smile brand on social.This isn’t a role where you’re buried in a content calendar. You’ll be driving growth, shaping creative direction, and building the Gleam brand from the inside out.🚀 What You’ll Own:Lead and execute our TikTok & Instagram organic strategyPost daily content and manage our brand voiceBe on camera for short-form content (or help source talent if not on screen)Film and edit content that performs natively (CapCut, iPhone, etc.)Track trends and proactively pitch new content anglesBuild and maintain a content calendar (Airtable/Notion/etc.)Recruit and manage UGC creators and influencers monthlyHelp plan and attend content shoot days for paid & organic assetsWrite captions, respond to comments, and build engaged communitiesHandle inbound influencer and PR requestsDeliver weekly reports on what’s working and what’s notSuggest creative and product ideas based on trends + feedbackHelp shape the future team — this role will grow into a leadership position🎯 You’ll Thrive If:You’ve grown a brand or creator page from scratchYou know what goes viral (and what doesn’t)Are comfortable in front of a camera, or confident directing othersYou can turn a trend or insight into content that sellsYou’re hungry, creative, and want ownership — not micromanagement💸 Offer:Freelance or full-time depending on your preference£3.5k–£5k/month freelance, or £40k–£60k/year salaryBonus potential tied to organic growth KPIsRemote-first with London shoot daysOpportunity to scale into Head of Brand or Head of Creative as Gleam growsThis role will grow with the brand. You’ll be given more ownership and new responsibilities as we scale — and we want someone who’s excited by that.Want to be the person behind the brand everyone’s seeing on their FYP?Email me: george@gleamteeth.co.uk or DM me here with:A few lines about youLinks to any content or socialsWhy you’d kill this role