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- Tasks: Lead consumer data governance and insights for Niche and Wellness brands.
- Company: Join a dynamic international company focused on wellness and niche markets.
- Benefits: Enjoy competitive pay, remote work options, and extensive learning opportunities.
- Why this job: Make impactful decisions with data while fostering a creative and entrepreneurial culture.
- Qualifications: Experience in data analytics and consumer insights is essential.
- Other info: Embrace a hands-on approach and lead a passionate team.
The predicted salary is between 43200 - 72000 £ per year.
The Opportunity: As the Consumer Insights & Data Director, you will lead the consumer data governance, reporting, and insights across the Niche and Wellness brand portfolio. This role involves a deep understanding of the brands' ecosystem in an omnichannel context with a strong consumer and shopper focus, working closely with the Niche and Wellness Brands General Managers to facilitate strategic business decisions and decoding. You will report to the Niche & Wellness Digital & Consumer Marketing VP.
What you’ll get to do:
- Own and manage Consumer data governance, hygiene, and consumer-level reporting dashboards for niche & wellness brands, ensuring GDPR compliance, new data & systems integration, modeling, and analysis – clarifying and optimizing how the business understands and uses data to make decisions.
- Own all Consumer & Marketing campaign reporting across channels within the business, ensuring timely delivery of all Monthly, Quarterly, Year-End & Board reporting.
- Deliver qualitative and quantitative insights into Consumer behaviour, attitudes, desires, and demographics, helping each brand shape their strategy across products, markets (new and existing), sales channels, Consumer experiences, and marketing activities through rich data insights.
- Nourish Niche & Wellness brands to achieve their global ambition by understanding global market and consumer trends, sizing the opportunities, channels, categories, and regions/key markets.
- Lead and manage the consumer insights team and manage the relationships with internal and external research and Consumer data analytics partners to deliver on the group, channel, and each brand insights roadmaps.
We'd love to meet you if you have:
- Look to continually improve data quality, the single Consumer view, and the analytics toolset.
- Manage delivery of the analytics, research, and wider insight program; listening to and reacting to changing business requirements to ensure insight continues to drive action within the business.
- Drive adoption of Consumer insights within brands, regions, and markets ways of working.
- Build great cross-functional relationships to deliver actionable insights and ensure data-driven decisions are made across the business with key clients including but not restricted to Marketing, Merchandising, Digital, Retail & Finance.
- Evolve the qualitative research program, further enabling product, marketing, and sales channel teams to get closer to consumers and better understand their attitudes and behaviours.
- Lead the team on qualitative and quantitative projects including the building of market segmentations and overseeing the expansion of our online research community.
- Embrace a roll-up-your-sleeves attitude to lead the team daily!
- Budget responsibility for the research and insight cost centre.
A few things you’ll love about us:
- An entrepreneurial, creative, and welcoming work culture.
- A range of learning and development opportunities.
- An international company with plenty of opportunities to grow.
- A competitive compensation & benefits package.
Consumer Insights & Data Director employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights & Data Director
✨Tip Number 1
Familiarise yourself with the latest trends in consumer behaviour and data analytics. Understanding how these trends impact decision-making in the Niche and Wellness sectors will give you an edge during discussions with our team.
✨Tip Number 2
Network with professionals in the consumer insights field, especially those who have experience in omnichannel marketing. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive strategic decisions in previous roles. Being able to articulate your experience with consumer data governance and reporting will demonstrate your capability for this position.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in managing teams or projects. We value a roll-up-your-sleeves attitude, so be ready to share how you've motivated teams to achieve their goals.
We think you need these skills to ace Consumer Insights & Data Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Consumer Insights & Data Director position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in consumer data governance, reporting, and insights. Provide specific examples of how you've successfully managed data projects or led teams in similar roles.
Showcase Analytical Skills: Demonstrate your analytical skills by including examples of how you've used data to drive business decisions. Mention any tools or methodologies you are familiar with that relate to data analysis and consumer insights.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for consumer insights and data analytics. Make sure to connect your personal values with the company's culture and mission.
How to prepare for a job interview at Job Traffic
✨Understand the Brand Ecosystem
Before the interview, make sure to research the Niche and Wellness brands thoroughly. Understand their market positioning, target consumers, and recent campaigns. This knowledge will help you demonstrate your ability to lead consumer insights effectively.
✨Showcase Your Data Governance Skills
Be prepared to discuss your experience with data governance and compliance, especially regarding GDPR. Highlight specific examples where you've improved data quality or integrated new systems, as this is crucial for the role.
✨Emphasise Cross-Functional Collaboration
This role requires building relationships across various departments. Share examples of how you've successfully collaborated with marketing, finance, or digital teams in the past to drive data-driven decisions.
✨Demonstrate a Consumer-Centric Approach
Prepare to discuss how you've used consumer insights to shape business strategies. Provide examples of qualitative and quantitative research projects you've led, focusing on how these insights influenced product development or marketing strategies.
