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- Tasks: Lead marketing strategies for channel partners in the EV charging industry.
- Company: Join Hypervolt, a top-rated innovator in electric vehicle charging solutions.
- Benefits: Enjoy competitive salary, career growth, and a collaborative work culture.
- Why this job: Make a real impact on sustainability while shaping the future of EV adoption.
- Qualifications: 5+ years in channel or B2B marketing, ideally in EV or tech sectors.
- Other info: Work with leading partners and drive innovative marketing campaigns.
The predicted salary is between 43200 - 72000 £ per year.
Hypervolt is at the forefront of the electric vehicle charging revolution, dedicated to providing innovative and reliable EV charging solutions. We launched in 2021 with the bold ambition to transform the EV charging space through a relentless focus on the customer experience, great software, and beautifully designed British hardware. In a short timeframe, we became Trustpilot's highest rated EV charging manufacturer in the industry. We are proud to have been named the third fastest growing company in the UK, as part of the Deloitte Fast 50, and 6th fastest growing company in EMEA, as part of the Deloitte Fast 500. Additionally, Hypervolt was voted DrivingElectric’s Home EV Charger of the Year 2023 & 2024, a testament to our focus on innovation and democratising EV ownership.
Location: London
Company: Hypervolt – Leading the Charge in EV Innovation
As we continue to expand our footprint, we are seeking a dynamic Channel Marketing Lead to drive growth across our key channel partners—wholesalers & distributors, installers, and energy & utility companies.
About the Role
As the Channel Marketing Lead, you will develop and execute marketing strategies that enhance partner engagement, drive revenue growth, and solidify Hypervolt’s leadership in the EV charging space. You’ll collaborate with sales, product, and digital teams to create high-impact campaigns tailored to each channel's unique needs.
Key Responsibilities
- Develop and implement targeted marketing strategies for wholesalers, installers, and energy & utility partners to drive demand and sales.
- Design co-marketing programs, sales enablement initiatives, and promotional campaigns that align with partner business models.
- Define and manage marketing budgets for channel initiatives, ensuring optimal ROI.
- Build and maintain strong relationships with channel partners, ensuring alignment on joint marketing initiatives.
- Develop marketing toolkits, sales collateral, and training materials to support partner success.
- Drive partner loyalty through incentives, certifications, and exclusive marketing opportunities.
- Analyze channel performance data to measure campaign effectiveness and optimize strategies.
- Work closely with sales teams to track lead generation, conversion rates, and revenue impact.
- Regularly review partner feedback to refine marketing approaches and improve engagement.
- Partner with digital marketing to align channel campaigns with online and offline strategies.
- Work with product teams to ensure partners are equipped with the latest product insights and messaging.
- Coordinate with customer success and sales to enhance partner experience and drive retention.
What You Bring
- 5+ years of experience in channel marketing, B2B marketing, or partner marketing, ideally within EV, energy, or a related technology sector.
- Strong understanding of wholesale, distribution, installer, and utility partner dynamics.
- Proven track record of developing and executing B2B marketing campaigns that drive revenue.
- Experience with HubSpot, CRM platforms, and data-driven marketing analytics.
- Excellent communication skills, with the ability to influence internal teams and external partners.
- A passion for EV technology, sustainability, and innovation.
Why Hypervolt?
- Join a fast-growing leader in the EV space, making a real impact on sustainability.
- Work with top-tier channel partners and shape the future of EV adoption.
- A collaborative and innovative culture where your ideas drive growth.
- Competitive salary, benefits, and career growth opportunities.
Channel Marketing Lead employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Lead
✨Tip Number 1
Familiarise yourself with the EV charging industry and Hypervolt's unique offerings. Understanding their products and how they stand out in the market will help you articulate your value during discussions.
✨Tip Number 2
Network with professionals in the EV and channel marketing sectors. Attend industry events or webinars to connect with potential colleagues and partners, which can provide insights and opportunities that may not be publicly advertised.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B marketing campaigns you've led. Highlight your experience with channel partners and how you've driven revenue growth, as this will resonate well with Hypervolt's needs.
✨Tip Number 4
Showcase your passion for sustainability and innovation in your conversations. Hypervolt values candidates who are genuinely enthusiastic about EV technology, so let your interest shine through when discussing your motivations.
We think you need these skills to ace Channel Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in channel marketing, particularly within the EV or technology sectors. Emphasise your achievements in driving revenue and partner engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for EV technology and sustainability. Discuss how your skills align with Hypervolt's mission and how you can contribute to their growth.
Showcase Relevant Skills: In your application, highlight your experience with CRM platforms and data-driven marketing analytics. Mention any specific tools like HubSpot that you have used to enhance marketing strategies.
Demonstrate Collaboration Experience: Provide examples of how you've successfully collaborated with sales, product, and digital teams in previous roles. This will show your ability to work cross-functionally, which is crucial for the Channel Marketing Lead position.
How to prepare for a job interview at Job Traffic
✨Understand the EV Market
Familiarise yourself with the electric vehicle market and Hypervolt's position within it. Be prepared to discuss current trends, challenges, and opportunities in the EV charging sector, as this will demonstrate your genuine interest and knowledge about the industry.
✨Showcase Your Channel Marketing Experience
Highlight your previous experience in channel marketing, especially in B2B contexts. Prepare specific examples of successful campaigns you've led, focusing on how you engaged partners and drove revenue growth, as this aligns directly with the role's responsibilities.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be ready to discuss your collaborative experiences. Think of examples where you successfully partnered with sales, product, or digital teams to achieve a common goal, showcasing your teamwork skills.
✨Demonstrate Data-Driven Decision Making
As performance tracking is crucial for this role, be prepared to talk about how you've used data analytics to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions, which will show your analytical mindset.
