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- Tasks: Lead brand strategy and marketing for a dynamic lifestyle apparel brand.
- Company: Join a fast-growing, culture-driven brand based in Manchester.
- Benefits: Enjoy a competitive salary and hybrid work model, with 3 days onsite.
- Why this job: Shape a compelling brand story and drive growth in a creative environment.
- Qualifications: Proven experience in fashion or apparel with strong commercial instincts required.
- Other info: Be part of a high-performing team that values creativity and data-led thinking.
The predicted salary is between 43200 - 72000 £ per year.
Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what's next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand.
This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.
As Brand Director, you'll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You'll lead the brand's voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.
Key Responsibilities- Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.
- Omni-channel Focus: Oversee brand delivery across all customer touchpoints - from eCommerce and social to retail and wholesale.
- Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.
- Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion - supporting revenue targets and brand health.
- Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.
- Customer Insight: Keep your ear to the ground - use data, customer feedback, and market trends to guide decisions and refine messaging.
- Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.
- A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.
- Strong understanding of omni-channel strategies and how to tailor messaging across platforms.
- Background in apparel is essential - you'll understand seasonality, product life cycles and go-to-market planning.
- Confident leading a brand from both a creative and commercial perspective.
- Results-driven, innovative and collaborative in style - equally comfortable in the boardroom and the brainstorm.
- An inspiring team leader with a hands-on attitude.
If you're a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we'd love to hear from you.
Brand Director employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network with professionals in the fashion and lifestyle sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the brand landscape.
✨Tip Number 2
Stay updated on current trends in the apparel market. Follow relevant blogs, podcasts, and social media accounts to understand what resonates with consumers and how brands are evolving their strategies.
✨Tip Number 3
Prepare to discuss your previous successes in building and scaling brands. Be ready to share specific examples of campaigns you've led, focusing on the results achieved and how they align with the responsibilities outlined in the job description.
✨Tip Number 4
Familiarise yourself with the brand's current positioning and marketing efforts. This will allow you to present tailored ideas during interviews that demonstrate your understanding of their identity and how you can contribute to their growth.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in brand management, particularly within the fashion or lifestyle sectors. Use specific examples that demonstrate your ability to develop and execute successful marketing strategies.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the brand and the industry. Discuss your understanding of omni-channel strategies and how you've successfully led teams in previous roles. Be sure to connect your experience with the key responsibilities outlined in the job description.
Showcase Your Creative Vision: In your application, include examples of past campaigns or projects that illustrate your creative direction and commercial accountability. This could be through links to digital content or descriptions of successful marketing initiatives you've led.
Highlight Leadership Skills: Emphasise your experience in leading teams and fostering a culture of creativity and data-driven decision-making. Provide examples of how you've inspired and developed talent in your previous roles, as this is crucial for the Brand Director position.
How to prepare for a job interview at Job Traffic
✨Showcase Your Brand Vision
As a Brand Director, it's crucial to articulate your vision for the brand clearly. Prepare to discuss how you would develop and deliver a bold brand strategy that aligns with the company's identity and commercial ambitions.
✨Demonstrate Omni-channel Expertise
Be ready to share examples of how you've successfully managed brand delivery across various customer touchpoints. Highlight your understanding of tailoring messaging for eCommerce, social media, retail, and wholesale channels.
✨Highlight Team Leadership Skills
Discuss your experience in building and leading high-performing teams. Share specific instances where you've fostered a culture of creativity and accountability, and how this has contributed to achieving marketing goals.
✨Emphasise Data-Driven Decision Making
Prepare to talk about how you use customer insights, data, and market trends to inform your strategies. Being able to demonstrate a results-driven approach will show that you can support revenue targets and enhance brand health.
