Account Director (Planning & Client Services)

Multi-Channel Media Planning Account DirectorA leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.Key Responsibilities:- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels. – Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies. – Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution. – Analyze industry trends and consumer insights to inform media planning and strategic recommendations. – Manage and mentor a team of media planners, fostering professional development and best practices. – Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels. – Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.Qualifications:- Bachelor\’s degree in marketing, Advertising, Communications, or related field. – 6+ years of experience in media planning, with a strong background in both online and offline media channels. – Demonstrated success in developing integrated, multi-channel media strategies. – Excellent client management, presentation, and communication skills. – Leadership experience with the ability to inspire and guide teams. – Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes. – Analytical mindset with the ability to interpret data and translate insights into actionable strategies. Please send your CV to rob.leech@moriati.co.uk