At a Glance
- Tasks: Lead multi-channel media planning and develop integrated strategies for clients.
- Company: Join a leading independent media agency known for innovative solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Be at the forefront of media trends and make a real impact on client success.
- Qualifications: 6+ years in media planning with strong digital and traditional media expertise required.
- Other info: Mentorship opportunities available to help you grow your career.
The predicted salary is between 43200 - 72000 £ per year.
A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.
Key Responsibilities:
- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.
- Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.
- Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.
- Analyze industry trends and consumer insights to inform media planning and strategic recommendations.
- Manage and mentor a team of media planners, fostering professional development and best practices.
- Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.
- Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.
Qualifications:
- Bachelor's degree in marketing, Advertising, Communications, or related field.
- 6+ years of experience in media planning, with a strong background in both online and offline media channels.
- Demonstrated success in developing integrated, multi-channel media strategies.
- Excellent client management, presentation, and communication skills.
- Leadership experience with the ability to inspire and guide teams.
- Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Please send your CV to rob.leech@moriati.co.uk
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (Planning & Client Services)
✨Tip Number 1
Network with professionals in the media planning industry. Attend relevant events, webinars, or workshops where you can meet potential colleagues and clients. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Stay updated on the latest trends in both digital and traditional media. Follow industry leaders on social media, subscribe to relevant newsletters, and read up on case studies. This knowledge will help you speak confidently about strategies during interviews.
✨Tip Number 3
Prepare to discuss your past experiences in detail, especially those that showcase your ability to develop integrated media strategies. Use specific examples that highlight your success in managing campaigns across multiple channels.
✨Tip Number 4
Demonstrate your leadership skills by sharing instances where you've mentored or guided a team. Highlight how you fostered professional development and best practices, as this is crucial for the Account Director role.
We think you need these skills to ace Account Director (Planning & Client Services)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both digital and traditional media. Emphasise any roles where you've developed integrated media strategies, as this is crucial for the Account Director position.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of multi-channel media planning. Discuss specific examples of how you've built client relationships and led successful campaigns, showcasing your leadership skills.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to inform media planning decisions. Mention any tools or methodologies you are proficient in that relate to media analytics.
Highlight Team Leadership Experience: As the position involves managing and mentoring a team, be sure to detail your leadership experience. Share instances where you've inspired teams or implemented best practices in media planning.
How to prepare for a job interview at Job Traffic
✨Showcase Your Multi-Channel Expertise
Make sure to highlight your experience with both digital and traditional media during the interview. Be prepared to discuss specific campaigns you've led that demonstrate your ability to create integrated media strategies.
✨Demonstrate Client Relationship Skills
Since building strong client relationships is key for this role, come equipped with examples of how you've successfully managed client expectations and translated their objectives into effective media strategies.
✨Prepare for Team Collaboration Questions
Expect questions about how you work with creative and digital teams. Share instances where your collaboration led to successful campaign execution, showcasing your ability to foster teamwork.
✨Stay Updated on Industry Trends
Research current trends in media planning and be ready to discuss how they could impact strategies. Showing that you're proactive about emerging opportunities will demonstrate your analytical mindset and passion for the industry.