Digital Executive in Cardiff

Job Purpose:

Reporting to and working closely with the Marketing & Communications Lead, the purpose of the Digital Executive is critical to our ability to:

• Engage with external stakeholders (including Government) via our digital channels and platforms to significantly raise the profile, visibility and reputation of the Cardiff Capital Region.
• Help create favourable perceptions of our Region which will lead to leveraging of more opportunities for inward and/or co-investment for wealth and job creation.
• Using digital platforms to inform our internal audiences (both CCR colleagues and wider political leadership) of the mission-critical interventions carried out by CCR.
• Create and manage campaigns that align with our strategic objectives and that resonate with our target audiences.

Duties and Responsibilities:

• Schedule and manage content across our range of social media channels.
• Produce written copy for social media content.
• Build a community and communicate with internal and external stakeholders to grow our channel reach.
• Help manage CCR's current website and take a lead in creating and maintaining CCR's new planned website.
• Take the lead in developing our SEO and PPC approach, including local and global SEO activities.
• Take the lead in improving and maintaining our current intranet.
• Work with other teams to develop social media timelines which coincide with project updates, campaigns, and other brand messages.
• Track and report on CCR's social media and web platforms, producing key analytics reports.
• Run digital campaigns and report on the success (ROI) through engaging analytics that deliver insights for senior management.
• Contribute towards Content Calendars and idea creation for future content campaigns.
• Design and produce basic collateral for business engagements events and brief creative agencies on our roster for more detailed work.
• Assist with the design and production of general collateral to support wider marketing activity.
• Upload news, articles, press releases, and other content onto the website using a WordPress system.

Job Specific Requirements:

• Qualified to degree level, preferably in marketing, communications or a business-related degree.
• Competency using and understanding a range of social media platforms.
• Flexible and engaging writing style.
• Knowledge of key analytics metrics.
• Passion for social media.
• A strong communicator, with both excellent verbal and written English.
• A creative mind, able to add to ideas to form a campaign concept with the team.
• Ability to work proactively.
• Excellent knowledge of research requirements for social media strategy.
• Excellent ability to manage multiple projects and prioritize them.
• Strong organizational and time management skills.
• A keen eye for details.