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For Companies At a Glance
- Tasks: Craft engaging press releases and connect with media to share impactful stories.
- Company: Join a dynamic council committed to community engagement and communication.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Work in a supportive environment with opportunities to influence local narratives.
- Why this job: Make a real difference in your community while honing your PR skills.
- Qualifications: Degree in Journalism, Marketing, or related field; strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Main Duties And Responsibilities
- Research, write and publish news releases in response to media enquiries.
- Proactively pin-point future stories and ensure they are covered by relevant local, regional, national and specialist media.
- Respond to media enquiries with appropriate statements and information and research/produce media releases on specific issues to promote, protect and develop the reputation of the council.
- Create news stories and effective content to promote the work of the Council and keep residents well informed.
- Ensure effective communication channels are maintained both internally and externally, supporting marketing campaigns where required.
- Monitor the performance of the press and public relations function, ensuring continuous improvement is achieved.
- Assist the Senior Press, PR & Digital Manager in the development and delivery of the Councils Media Protocol.
Communication, Engagement and Training:
- Cultivate good relationships with key decision makers and opinion formers to attract support for the Council at all levels, including local, regional and national media.
- Advise colleagues at all levels of the organisation, including Committee Members, regarding communications and reputational issues.
- Safeguard and promote the reputation of Wirral Council through producing clear, engaging communications to internal and external stakeholders related to Council priorities.
- Liaise with the Media, providing advice and support as necessary.
- Manage the work of external contractors and partners as required, such as photographers, marketing and PR agencies and event management support.
- Communicate clear information to stakeholders, including staff, about the Council and its services.
Compliance:
- Adhere to and comply with all relevant corporate policies and procedures including Health & Safety, General Data Protection Regulations (GDPR), Corporate Governance and Code of Conduct.
- Ensure that all service initiatives adhere to relevant legislation, policies and practices.
Other:
- Any other duties commensurate with the grade.
Role Specific Knowledge, Experience And Skills
Qualifications
- Essential: Educated to degree level or equivalent, preferably in a related field such as Journalism, Marketing, Public Relations, Advertising or Communications.
Knowledge & Skills
- Essential: Excellent verbal and written communication skills.
- Ability to work to tight deadlines and effectively manage conflicting priorities.
- Ability to work in confidence and make judgements on reputational matters in a sensitive environment.
Experience
- Essential: Demonstrable ability and experience of working with and influencing colleagues at a high organisational level.
- Experience of working in a related position.
- Desirable: Experience of working in local government.
- Experience of working in a political organisation.
- Experience of media related work, including journalism, writing press releases, working with journalists and managing PR projects.
Additional Information
- Ability to travel across the Borough and work from various locations.
- Work hybrid, with a flexible working approach to accommodate service needs.
- On occasion, able to work outside traditional hours, of a weekend and evening as required, adopting a flexible working approach in response to business requirements.
Health & Safety Considerations:
- Lone working
- Working outside
- Work with VDUs (Video Display Unit) (>5hrs per week)
Press and PR Officer in Liverpool employer: JOB SWITCH LTD
Contact Detail:
JOB SWITCH LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Press and PR Officer in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to professionals for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in PR and communications. This is your chance to shine and demonstrate what you can bring to the table. Make sure to include any press releases or campaigns you've worked on!
✨Tip Number 3
Prepare for interviews like it’s game day! Research the organisation thoroughly, understand their values, and think about how you can contribute to their goals. Practice common interview questions and come armed with examples of your past successes in PR.
✨Tip Number 4
Apply through our website! We make it easy for you to find and apply for roles that suit your skills. Keep an eye on our listings and don’t hesitate to submit your application – we’re excited to see what you can bring to the team!
We think you need these skills to ace Press and PR Officer in Liverpool
Some tips for your application 🫡
Show Off Your Writing Skills: As a Press and PR Officer, your writing is key! Make sure your application showcases your ability to craft clear and engaging content. Use examples from your past work to highlight your skills in writing press releases or news stories.
Tailor Your Application: We want to see how you fit into our team! Tailor your CV and cover letter to reflect the specific duties and responsibilities mentioned in the job description. Show us that you understand the role and how your experience aligns with it.
Be Proactive: Just like in the role, we love a proactive approach! In your application, mention any initiatives you've taken in previous roles to create impactful stories or improve communication strategies. This will show us you're ready to hit the ground running.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our values and what we stand for.
How to prepare for a job interview at JOB SWITCH LTD
✨Know Your Stuff
Before the interview, dive deep into the council's recent press releases and media coverage. Familiarise yourself with their communication style and key messages. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Writing Skills
As a Press and PR Officer, strong writing skills are crucial. Bring along samples of your previous work, like press releases or articles you've written. Be ready to discuss your writing process and how you tailor content for different audiences.
✨Prepare for Scenario Questions
Expect questions that assess your ability to handle media enquiries or manage reputational issues. Think of specific examples from your past experience where you successfully navigated similar situations. This will demonstrate your problem-solving skills and ability to think on your feet.
✨Build Rapport with Interviewers
During the interview, aim to establish a connection with your interviewers. Ask them about their experiences at the council and share your enthusiasm for the role. A friendly, engaging attitude can leave a lasting impression and show that you're a great fit for the team.