ZARA READING VISUAL/COMMERCIAL MANAGER

Full time position reporting to SD / General Manager. Responsible for the commercial identity of the store.

Commercial Performance and Analysis

• Analyse sales data for the store and adjust strategies as necessary to maximise sales.
• Plan the strategy for the store with the Store Director/General Manager on a weekly basis.
• Oversee the store plan and layouts to enhance commercial strategy and optimise the customer shopping experience.
• Work alongside the Regional and National Team ensuring that all Country strategies are implemented according to your customer profile by planning and organising workshops in store.
• In-depth knowledge of all commercial applications: Retail app, Merchan app, Alert exposition, Itx stock, Deliveries app, Money mapping.
• Prepare and lead official in-store visits evaluating sales potential, providing strategy feedback and product needs.
• Work closely with OPS Managers to synchronise visual strategies with promotional activities and product launches.
• Follow up on stock management by revising and leading proposals for backstocks in line with the weekly strategy.
• Control product levels in the store and communicate with Senior Management and Spain PM if any products are needed.
• Ensure scheduling is done for the Commercial Team in Orquest in line with company guidelines.

Visual Merchandising Strategy

• Develop and execute the visual merchandising strategy to align with brand identity, market trends and business goals.
• Ensure seasonal planning is reflected on the shop floor according to the commercial calendar and Company strategies following season trends and market needs.
• Identify and implement creative and visual ideas for the store, manage in-store furniture, lighting and internal mannequins to maintain high standards of image.
• Ensure windows are up to standards and propose changes when necessary.
• Keep up to date with the latest fashion trends and participate in Fashionista projects.

Team Leadership & Development

• Responsible for the training and development of the Commercial team by ensuring regular feedback, reviews and adequate training is given.
• Identify and develop potentials within the store and manage succession plans with relevant follow-up on LEAP.
• Lead and maintain a high level of motivation within the team.
• Daily commercial updates with the team to ensure they are informed, engaged and equipped to drive sales and deliver exceptional customer service.
• Responsible for all payroll processes and comply with deadlines.
• Ensure that all ER processes are followed according to company policy in managing formal and informal meetings, sickness and absence.
• Be an ambassador in the company's sustainability project and ensure that the store upholds and works towards finding new, innovative and economically reductive ways to be sustainable.
• Ensure that all company-related initiatives are fulfilled.

Customer Experience

• Lead by example and contribute to the highest standards of customer service across the store.
• Deep understanding of customer behaviour and profile, taking actions to improve the product knowledge of the team to increase sales and achieve commercial goals.
• Manage customer issues and elevate to the customer service team if necessary.
• Actively participate in all actions to improve Customer Experience.

Security Procedures

• Support to ensure security and funds management procedures are followed rigorously by all employees in the store and all relevant documentation has been signed.
• Support with the organisation of the security team and all procedures related.
• Open and close cash desk and support the cash desk team.
• Monitor cash discrepancies level and report to line management.
• Oversee banking procedures and follow up any incident reported by L&P Department.
• Support with the request of change and follow up accordingly.
• Support with all store security procedures to minimise stock loss and support action plans accordingly.

Health & Safety

• Be aware of the risks employees and customers are exposed to and safe work practices and company procedures to overcome them.
• Ensure good housekeeping is maintained throughout all areas in the store and use the HS Net app to report accidents.

Experience and Qualifications

• Previous fashion retail experience essential.
• Experience in Merchandising, preferably in a similar environment.
• A fashion/textile design qualification is desirable but not essential.
• Proven record of creating and implementing successful commercial actions.

Skills and Attitudes

• Passionate about fashion.
• Ability to lead by example, motivate and develop the team.
• Ability to demonstrate commerciality involving current trends and forecasting future trends.
• Strong time management and organisational skills.
• Strong interpersonal skills with an emphasis on building partnerships, managing conflict and influencing others.
• High level of numeracy, written and verbal communication skills are essential.
• Strong knowledge of Keynote, with the ability to design and deliver visually compelling presentations.
• Ability to drive change: open-minded, flexible, adaptable, oriented to results, embraces technology and innovation.
• Resilient and able to handle pressure and react quickly to situations, making timely decisions in challenging conditions.