Head of Marketing in Woodford

About the Role

We're looking for a dynamic Head of Marketing to lead our marketing activity at The Wave. You'll help shape how the world sees us, drive demand, and ensure our storytelling is as powerful as the experiences we create on site. This is a hands‑on, fast‑paced, creative and commercially focused role. You'll be responsible for developing and delivering marketing campaigns, driving digital performance, and ensuring our brand and revenue continue to grow while staying true to who we are.

Key Responsibilities

• Developing and delivering multi‑channel marketing campaigns that drive awareness, engagement, bookings and revenue.
• Oversee the brand strategy that strengthens positioning, consistency, drives awareness, and supports commercial growth across all key markets.
• Build and manage data‑driven customer acquisition journeys, leveraging CRM, automation, and segmentation to increase conversion and retention, maximise sales performance and CPA efficiency with clear ROI targets.
• Working closely with teams across The Wave to bring new products, offers and experiences to market.
• Analyse performance, reporting on key metrics and using insight to continuously optimise our activity.
• Manage the budget, forecast, allocate, track spend and efficient use of resources.
• Managing external agencies where required, ensuring effective delivery and strong ROI.
• Lead the marketing team (in‑house and external agencies/freelancers), define roles, mentor team members, oversee workflow and deliverables.
• Own audience mapping and profiling, segmenting key targets and creating data‑driven personas to guide campaigns.
• Playing the central role in shaping our long‑term marketing strategy.

About You

You're a collaborative marketer who knows how to blend creativity with strong commercial focus. You thrive in a dynamic environment where ideas move quickly and where every day brings something new.

• Proven experience in digital marketing, campaign management, CRM, analytics and reporting, driving profitable digital customer acquisition at scale.
• Strong data and analytical capability - you know what to measure, how and why, motivated by continuous optimisation and measurable results.
• A strategic mindset paired with the ability to execute brilliantly.
• Excellent communication skills and an eye for great storytelling.
• Experience managing content creation.
• A proactive, positive spirit that aligns naturally with our FAIR values.

You don't need to be a surfer - but you should be excited about what we do.

Qualifications

• Degree in Marketing, Business, Communications or related discipline - or equivalent demonstrable experience.
• Proficiency with marketing analytics tools, CRM, digital advertising platforms, and project management.

What We Offer

We aim to create a workplace where people feel valued, energized and able to bring their best. At The Wave you'll find:

• 30 days paid holiday (inclusive of bank holidays)
• Free access to our staff surf sessions.
• Multiple discounts across our surf and other offerings.

Our Commitment to Inclusion

We're built on the idea that everyone should have the chance to experience the joy of surfing and the outdoors - and that starts with our own team. We're committed to creating a place where people genuinely feel like they belong and be themselves. We welcome different backgrounds, perspectives and experiences, and we work hard to make sure the right people are in the right roles, with the support they need to thrive.