At a Glance
- Tasks: Lead marketing strategies for sustainable brands and inspire a passionate team.
- Company: Join Yeo Valley, a proud British brand dedicated to natural, healthy food.
- Benefits: Enjoy 25 days holiday, a pension scheme, and opportunities for personal growth.
- Other info: Be part of a family-oriented company with a commitment to quality and sustainability.
- Why this job: Make a real impact on the planet while shaping innovative marketing strategies.
- Qualifications: Extensive marketing leadership experience and a passion for brand building.
Yeo Valley Production has a strong business purpose where we are ambitious to nurture and nourish people and planet. Our business, and our brands, are built on natural, healthy food from the most sustainable farming.
You are responsible for developing marketing strategies and implementing long‑term plans to help us deliver on our Purpose through the Yeo Valley Organic ("YVO"), Tideford and Ubley brands. You will lead the activities of the marketing department, define our opportunities and investment areas, and ensure great value for our marketing spend. You will have strong commercial acumen, a proven ability to think strategically and creatively, and be an excellent storyteller. Furthermore, as a member of our Exec Team, you are responsible for shaping the company's long‑term business plans and strategy, as well as being a role model for engaging and visionary leadership in a purposeful, co‑owned business.
Key Responsibilities
- Strategic planning: Create and implement comprehensive marketing strategies that align with the company's overall business objectives. Identify target markets, set marketing goals, and determine the best channels to reach consumers.
- Brand Strategy: Ensure our "house of brands" remains complementary with clear roles and responsibilities. Use insight generation to assess white spaces for innovation and potentially new brands. Ensure our activities remain distinctive, consistent, and in line with each brand's values and strategies.
- Team Leadership: Lead and manage the marketing team to provide direction, foster collaboration, and ensure that team members are highly engaged and aligned with the marketing strategy, plans and objectives.
- Insight generation, application and innovation: Define and prioritise the insights needed to achieve business and marketing goals. Apply the right level of judgement in the innovation process to generate great outcomes.
- Brand Management: Build and maintain brand awareness and positioning. Ensure brand consistency across all marketing channels and develop promotional strategies that enhance the brands' images.
- Campaign Development and Execution: Oversee the planning, execution, and evaluation of marketing campaigns. Coordinate with various departments to ensure that campaigns are effective and resonate with the target audience.
- Market Research and Analysis: Commission market research to understand consumer behaviour, market trends, and the competitive landscape. Use this data to inform our plans and make data‑driven decisions.
- Budget Management: Responsible for the agreed marketing budget and for allocating resources effectively to maximise our return on investment and ensure that marketing initiatives are on time, on budget and effective.
- Stakeholder Engagement & Communication: Ensure excellent communication and engagement with stakeholders, including shareholders, the Board, senior management and external partners.
- YVO strategy group & creative partnership: Work with the Head of YVO brand to ensure the engagement and involvement of the family shareholders in the biggest decisions for the YVO brand via the YVO Strategy Group.
Essential
- Extensive experience in Marketing Leadership and Brand Building.
- A strong track record working on FMCG brands in the UK or other grocery sectors.
- Excellent influencer skills, and stakeholder management.
- Excellent at networking and building strong collaborative relationships.
- Excellent presentation and communication skills, both verbally and written.
- Proven experience building high performing teams.
- Strong commercial acumen to drive profitable growth and investment effectiveness.
Benefits
- 25 days' holiday, plus bank holidays.
- Non‑contributory pension scheme.
- Annual bonus based on company performance for the year.
- Life cover.
- Healthcare cash back plan.
- Cycle to work scheme.
- Subsidised Yeo Valley products and services.
- Preferential rates with our partners.
- Learning and development opportunities; we're committed to ensuring all of our employees have the chance to grow.
Marketing Director in Taunton employer: Job Search Place Limited
Yeo Valley Production is an exceptional employer, dedicated to nurturing both people and the planet through sustainable practices in the food industry. With a strong emphasis on employee growth, we offer extensive learning and development opportunities, alongside a supportive work culture that values collaboration and innovation. Located in the picturesque regions of Somerset and Devon, our team enjoys generous benefits including 25 days' holiday, a non-contributory pension scheme, and access to subsidised products, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Taunton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Job Search Place Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Job Search Place Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Job Search Place Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Job Search Place Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Taunton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Job Search Place Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Job Search Place Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Job Search Place Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Job Search Place Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Job Search Place Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Job Search Place Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
