Outdoor Retail Department Lead – Grow Sales & Team in Sunderland

Outdoor Retail Department Lead – Grow Sales & Team in Sunderland

Sunderland Full-Time 25000 - 32000 £ / year (est.) No working from home possible
Job Search Place Limited

At a Glance

  • Tasks: Lead a team to drive sales and ensure top-notch store performance.
  • Company: Join GO Outdoors, a vibrant retail brand passionate about the outdoors.
  • Benefits: Enjoy staff discounts, holiday allowance, and personal development opportunities.
  • Other info: Embrace a diverse workplace where every voice matters.
  • Why this job: Be a key player in a dynamic environment while inspiring your team.
  • Qualifications: Retail management experience and strong leadership skills are essential.

The predicted salary is between 25000 - 32000 £ per year.

Location: Go Outdoors - 1449 Sunderland, Unit 2 Pallion Retail Park, SUNDERLAND, Sunderland, United Kingdom

Role Overview: As a Department Manager at GO Outdoors, you are a key driver of your department's success and contribute to the overall performance of the store. You lead from the front - motivating your team, driving performance alongside the Store Manager, and ensuring every shift delivers strong results. You help inspire your colleagues to excel, uphold high standards, and move the store toward ambitious sales targets and operational excellence. This role is all about confident leadership, strong commercial awareness, and the ability to elevate your team so the store achieves success together.

Key Responsibilities:

  • Support the Store Manager with daily store operations to help achieve sales targets and core KPIs.
  • Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and maintaining GO Outdoors standards throughout the day.
  • Take ownership of your department, ensuring it is commercially strong, well presented, and aligned to store priorities.
  • Assist with coaching and development, offering real-time feedback and reinforcing expectations set by the Store Manager.
  • Maintain GO Outdoors' high presentation and operational standards, including availability, pricing accuracy, tidy displays, and a safe environment.
  • Carry out core operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines - escalating issues appropriately.

Skills & Experience Required:

  • Previous experience in a retail management or supervisory role, such as Department Manager, Assistant Store Manager or Supervisor, demonstrating readiness to support leadership.
  • Strong leadership skills with the ability to guide, develop, and motivate staff while reinforcing store priorities.
  • Confidence in interpreting KPI and sales data to support commercial decision making and shift focus.
  • Excellent communication and interpersonal skills, supporting colleagues and ensuring professional customer interactions.
  • Proven success driving sales performance and contributing to KPI achievement in a retail environment.
  • Passion for retail and the outdoors, with an enthusiasm for representing the GO Outdoors brand.
  • Professional, proactive leader with a solutions driven mindset.
  • Hands on and committed to leading by example in all areas of the store.
  • Resilient, adaptable, and able to remain composed under pressure.
  • Customer focused, with a strong commitment to delivering a great in store experience.

What We Offer:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and develop at work
  • Access to Apprenticeships and accredited qualifications

Equal Opportunity Employer: We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues - regardless of background, identity, or lived experience - can thrive and contribute meaningfully.

Outdoor Retail Department Lead – Grow Sales & Team in Sunderland employer: Job Search Place Limited

At GO Outdoors, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions teamwork and personal growth. Located in Sunderland, our retail environment is not only dynamic but also supportive, providing employees with opportunities for professional development, including access to apprenticeships and accredited qualifications. With benefits like a generous holiday allowance, staff discounts, and a commitment to diversity and inclusion, we ensure that every team member feels valued and empowered to excel in their roles.

Job Search Place Limited

Contact Details:

Job Search Place Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Outdoor Retail Department Lead – Grow Sales & Team in Sunderland

Tip Number 1

Get to know the company culture! Before your interview, spend some time researching GO Outdoors. Check out their social media and website to understand their values and what they stand for. This will help you connect with the team and show that you're genuinely interested in being part of their mission.

Tip Number 2

Practice your leadership stories! Think of specific examples where you've motivated a team or driven sales in your previous roles. Be ready to share these during your interview to demonstrate your hands-on leadership style and how you can elevate the team at GO Outdoors.

Tip Number 3

Show your passion for the outdoors! Whether it's through personal experiences or your enthusiasm for outdoor activities, make sure to convey your love for the brand and the products. This will resonate well with the interviewers and show that you're a great fit for the role.

Tip Number 4

Follow up after your interview! A quick thank-you email can go a long way. It shows your appreciation for the opportunity and reinforces your interest in the position. Plus, it keeps you on their radar as they make their decision.

We think you need these skills to ace Outdoor Retail Department Lead – Grow Sales & Team in Sunderland

Leadership Skills
Commercial Awareness
Team Motivation
KPI Interpretation
Sales Performance Management
Communication Skills
Interpersonal Skills

Some tips for your application 🫡

Show Your Leadership Skills:In your application, make sure to highlight any previous experience in retail management or supervisory roles. We want to see how you've motivated and developed teams in the past, so share specific examples that showcase your leadership style.

Be Commercially Savvy:Demonstrate your understanding of sales performance and KPIs in your written application. We love candidates who can interpret data and make informed decisions, so don’t shy away from sharing how you’ve used this in your previous roles.

Passion for Retail and the Outdoors:Let your enthusiasm for retail and the outdoors shine through in your application. We’re looking for someone who genuinely loves the industry and can represent the GO Outdoors brand with pride, so share what excites you about this role!

Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

How to prepare for a job interview at Job Search Place Limited

Know Your Numbers

Before heading into the interview, brush up on your understanding of KPIs and sales data. Be ready to discuss how you've used these metrics in past roles to drive performance. This shows you’re not just a leader but a commercially savvy one!

Showcase Your Leadership Style

Prepare examples that highlight your leadership skills. Think about times when you motivated your team or resolved conflicts. This is your chance to demonstrate how you lead by example and inspire others to achieve their best.

Emphasise Customer Focus

Be ready to talk about how you’ve enhanced customer experiences in previous roles. Share specific instances where your actions led to improved service delivery or customer satisfaction. This aligns perfectly with GO Outdoors' commitment to a great in-store experience.

Passion for the Outdoors

Express your enthusiasm for retail and the outdoors during the interview. Share personal stories or experiences that connect you to the brand. This will help you stand out as someone who genuinely cares about the products and the customers.