At a Glance
- Tasks: Drive culture-led storytelling and manage media relations for Converse in London.
- Company: Join the iconic Converse brand, shaping its presence in fashion and youth culture.
- Benefits: Competitive salary, creative environment, and opportunities to work with global teams.
- Other info: Dynamic role with opportunities for growth and collaboration across global markets.
- Why this job: Be at the forefront of cultural conversations and influence how Converse connects with youth.
- Qualifications: Experience in PR or media relations, strong writing skills, and a passion for culture.
The predicted salary is between 55000 - 65000 £ per year.
Who you will work with:
- Director, Communications London, Paris and key EMEA Cities.
- EMEA-based Converse Communications team.
- Local and global Brand and Product partners.
- Agency partners across PR, influence and cultural marketing.
- Select global Communications and Marketing stakeholders.
Who are we looking for:
The Converse Communications team shapes how Converse shows up in culture-connecting the brand to the worlds of fashion, style, music, sport and youth creativity through bold, credible storytelling. This role is for a communications professional who is deeply connected to culture, brings strong media instincts, and understands how brands earn relevance today. The Sr. Professional, Communications is a confident external storyteller and relationship builder with a clear point of view, capable of creating earned moments, navigating fast-moving media cycles, and placing Converse meaningfully within cultural conversation.
Working closely with the Communications Director and agency partners, this role helps develop and execute external communications and media strategies, with London serving as a critical cultural hub.
Required:
- Proven experience in communications, PR or media relations, ideally within fashion, lifestyle, culture or creative industries.
- A strong London based media network, with demonstrated relationships across established and emerging outlets-including fashion, culture, sport, lifestyle and youth media, as well as streamers, podcasters and Substack writers.
- Excellent writing and storytelling skills, with strong editorial judgment.
- Deep understanding of the fashion ecosystem, including stylists, influencers and cultural tastemakers.
- Strong news sense and confidence operating in fast moving media environments.
- A clear cultural point of view and passion for style, youth culture and creative expression.
- Proven ability to manage multiple projects at pace while maintaining attention to detail.
- Fluent written and spoken English.
Preferred:
- Experience working with a fashion, sneaker or culture driven brand.
- Strong understanding of sport as culture (basketball, skate), rather than performance sport.
- Experience partnering with global teams while operating confidently at local market level.
- Comfort working with high profile talent, creatives and collaborators.
What you will work on:
In this role, you will help bring Converse's strategic narrative to life across London and UK media. You will:
- Drive culture led earned media storytelling that connects Converse to fashion, youth culture, creativity, music and sport.
- Own and grow relationships across fashion, culture, lifestyle and youth media in London-strengthening established connections while building new relationships across emerging platforms, including streamers, podcasters and Substack writers.
- Develop and execute press strategies for product launches, collaborations and key cultural moments.
- Shape narratives across stylist, influencer and tastemaker ecosystems, partnering closely with Brand and Marketing teams.
- Manage reactive communications and commentary, operating with confidence in fast moving news cycles.
- Partner with agency teams to generate coverage that is culturally credible, timely and impactful.
- Work cross functionally with Brand, Product and Marketing partners to ensure aligned and consistent external storytelling.
- Stay deeply embedded in culture-tracking emerging trends, voices and moments that matter to Converse's audience.
- Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
- Contribute to global events when necessary, working closely with teammates in Paris, Milan and Berlin and around the globe in other territories.
- Support proactive and reactive media engagement across brand, product, and cultural moments.
- Draft press materials including releases, statements, media alerts, and Q&A documents.
- Monitor media coverage, cultural trends, and industry news to inform communication strategies.
- Support media training, briefing materials, and preparation for spokesperson interviews.
- Maintain media lists, coverage reports, and communication workflows.
Senior Professional, Media Relations, London - Converse employer: Job Search Place Limited
Converse is an exceptional employer that thrives on creativity and cultural relevance, making it an ideal place for communications professionals passionate about fashion, youth culture, and storytelling. Located in London, a vibrant cultural hub, employees benefit from a dynamic work environment that fosters collaboration with global teams and offers ample opportunities for personal and professional growth. With a strong emphasis on building meaningful relationships and driving impactful media strategies, Converse empowers its team members to shape the brand's narrative in exciting and innovative ways.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Professional, Media Relations, London - Converse
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more relationships you build, the better your chances of landing that dream job.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to share your best media moments and how you’ve connected brands to culture. This is your time to shine and demonstrate your passion for the industry.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s happening in fashion, music, and youth culture. Being able to discuss current events and how they relate to Converse will show that you’re not just knowledgeable but also genuinely interested in the brand.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Make sure to submit your application directly on our site, and don’t forget to follow up. A little persistence can go a long way in making a lasting impression.
We think you need these skills to ace Senior Professional, Media Relations, London - Converse
Some tips for your application 🫡
Show Your Storytelling Skills:When you're crafting your application, make sure to showcase your storytelling abilities. We want to see how you can weave a narrative that connects Converse to culture, fashion, and youth creativity. Use examples from your past experiences to illustrate your points!
Highlight Your Media Connections:Don’t forget to mention your media network! We’re looking for someone with strong relationships across various outlets. Share specific examples of how you've built and maintained these connections in the fashion and lifestyle sectors.
Demonstrate Your Cultural Insight:We love candidates who are deeply embedded in culture. In your application, express your understanding of current trends and how they relate to Converse. Show us that you have a clear cultural point of view and a passion for style and youth culture.
Keep It Professional Yet Personal:While we appreciate professionalism, we also want to get a sense of who you are. Let your personality shine through in your writing. Make sure to apply through our website so we can easily find your application and get to know you better!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Culture
Dive deep into Converse's brand ethos and its connection to fashion, music, and youth culture. Be ready to discuss how you can leverage your understanding of these areas to create compelling narratives that resonate with the target audience.
✨Showcase Your Media Network
Prepare to talk about your existing relationships within the London media landscape. Highlight specific outlets and contacts you've worked with, especially those in fashion, lifestyle, and youth media, to demonstrate your ability to navigate and influence the media environment.
✨Craft Your Storytelling Skills
Bring examples of your best writing and storytelling work to the interview. Whether it's press releases or successful campaigns, showcase how your editorial judgement has led to impactful media coverage and cultural relevance.
✨Stay Ahead of Trends
Be prepared to discuss current trends in fashion and youth culture. Show your passion for staying updated on emerging voices and moments that matter, and how you can apply this knowledge to enhance Converse's visibility and relevance in the market.
