At a Glance
- Tasks: Lead product marketing at Veeqo, driving launches and ensuring impactful messaging.
- Company: Join Veeqo, Amazon's innovative shipping software for e-commerce sellers.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic team focused on creativity, learning, and seller success.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge tools.
- Qualifications: Experience in marketing, data analysis, and cross-functional collaboration.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Senior Product Marketing Manager to own Veeqo's end-to-end product marketing engine. From positioning and messaging, to launch strategy, to adoption, to understanding what resonates with sellers and why. In this role, you'll be the strategic bridge between Product and the market. You'll ensure every new Veeqo release has a clear value proposition, a defined audience, and a compelling story that drives awareness, activation, and long-term usage. You'll set the standard for product marketing excellence at Veeqo and raise the bar on delivery, collaboration, and seller impact.
Key job responsibilities
- Product Marketing Operations & GTM Ownership
- Own how product marketing operates at Veeqo - setting the standard for how we plan, prioritise, and execute launches.
- Translate product priorities into clear, actionable GTM plans across Marketing, Product, and Sales.
- Ensure every launch has defined goals, target segments, messaging direction, and success metrics.
- Drive clarity on what we launch, when, and why - balancing business impact, product readiness, and team capacity.
- Cross-Functional Leadership & Stakeholder Management
- Act as the central point of alignment between Product, Sales, Lifecycle, and Design.
- Proactively manage stakeholders to ensure alignment on priorities, timelines, and expectations.
- Ensure teams are working toward shared outcomes, not siloed deliverables.
- Launch Execution & Delivery Excellence
- Lead end-to-end execution of product launches, ensuring high-quality delivery across all touchpoints.
- Coordinate cross-functional teams to ensure launches are delivered on time and to a high standard.
- Identify risks early and proactively resolve blockers to maintain momentum.
- Ensure launches are outcome-driven - focused on adoption, usage, and revenue impact, not just output.
- Building Scalable PMM Mechanisms
- Establish and continuously improve repeatable processes for launch planning and execution, messaging and asset development, sales enablement, and post-launch measurement.
- Create clear frameworks, templates, and ways of working that enable the team to scale effectively.
- Raise the bar on quality, consistency, and efficiency across all product marketing outputs.
- Adoption, Feedback Loops & Continuous Improvement
- Partner with Product and Lifecycle to ensure launches translate into real seller adoption and usage.
- Identify gaps in adoption and work cross-functionally to address them.
- Establish feedback loops from Sales, Support, and sellers to inform future launches and messaging.
- Continuously iterate on GTM approach based on performance and insights.
- Sales Enablement & Internal Readiness
- Ensure Sales and Customer-facing teams are equipped with clear, actionable materials for every launch.
- Drive consistency in how Veeqo is positioned across internal teams.
- Partner with Sales leadership to ensure priority initiatives are effectively rolled out and adopted.
- Measurement & Business Impact
- Define and track success metrics for launches and GTM initiatives.
- Own reporting on launch performance, adoption, and impact in business reviews.
- Use data to inform prioritisation, improve execution, and drive continuous improvement.
- Ensure product marketing efforts are clearly tied to measurable business outcomes.
About the team
Veeqo is Amazon's free multi-channel shipping software, used by 100,000 e-commerce sellers to ship orders, sync inventory, and grow across marketplaces. We combine Amazon-level innovation with a fast-moving startup culture. We're building tools that help sellers ship smarter, list products faster, and scale efficiently across all their sales channels. As part of Amazon, we benefit from deep integrations, access to Amazon's sellers and carrier programs, and a rapidly expanding feature set across shipping, inventory, reporting, listings, and more. The Integrated Marketing team uses data, seller insights, and creative experimentation to raise awareness, drive adoption, and help sellers get value quickly. We're a collaborative group of PMMs, lifecycle marketers, designers, and content specialists who ship fast and learn quickly. You'll partner closely with the wider Marketing team, Product, Sales, Design, and Amazon orgs to bring new features to market.
Basic Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go to market for consumer software or hardware product launches.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Senior Product Marketing Leader: GTM, Launch Excellence employer: Job Search Place Limited
At Veeqo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation meets collaboration. As part of Amazon, our employees benefit from unparalleled growth opportunities, access to cutting-edge resources, and the chance to make a significant impact in the e-commerce space. Join us in a fast-paced environment that values creativity and empowers you to drive meaningful change for sellers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Leader: GTM, Launch Excellence
✨Tip Number 1
Network like a pro! Reach out to folks in your industry, especially those at Veeqo. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Dive deep into Veeqo's products and think about how your experience aligns with their goals. Show them you’re not just another candidate, but the perfect fit.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can keep you top of mind. Mention something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Veeqo team.
We think you need these skills to ace Senior Product Marketing Leader: GTM, Launch Excellence
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience with product launches, GTM strategies, and how you've driven adoption in previous roles. We want to see how you can bring value to Veeqo!
Showcase Your Data Skills:Since data is key in this role, don’t forget to mention your experience with tools like Excel or Tableau. Share specific examples of how you've used data to measure success and inform marketing strategies. We love numbers that tell a story!
Demonstrate Cross-Functional Collaboration:This position requires working closely with various teams, so highlight any experience you have in cross-functional projects. Talk about how you’ve aligned different stakeholders towards common goals. We’re all about teamwork at Veeqo!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Veeqo!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Product Inside Out
Before the interview, dive deep into Veeqo's product offerings. Understand the features, benefits, and how they resonate with sellers. Be ready to discuss how you would position these products in the market and what strategies you would employ for successful launches.
✨Showcase Your Cross-Functional Experience
Highlight your experience in collaborating with various teams like Product, Sales, and Design. Prepare examples of how you've successfully managed stakeholder expectations and aligned priorities in past roles. This will demonstrate your ability to act as a central point of alignment at Veeqo.
✨Prepare for Data-Driven Discussions
Since data is crucial for measuring success, be prepared to discuss how you've used metrics to inform marketing strategies. Bring examples of how you've tracked launch performance and made data-driven decisions to improve outcomes. Familiarity with tools like Excel or Tableau will be a plus!
✨Emphasise Continuous Improvement
Veeqo values iterative processes, so be ready to talk about how you've established feedback loops in previous roles. Discuss how you've identified gaps in adoption and worked cross-functionally to address them. This shows your commitment to ongoing improvement and seller impact.
