At a Glance
- Tasks: Lead brand strategy and creative development for iconic music brands.
- Company: Join Universal Music Group, the world's leading music company.
- Benefits: Enjoy a competitive salary, private medical insurance, and 25 days of annual leave.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the music industry while working with top artists.
- Qualifications: Proven experience in brand management and innovative marketing strategies.
The predicted salary is between 60000 - 80000 £ per year.
Universal Music Group (UMG) is the world’s leading music company. We provide a dynamic environment for growth across A&R, finance, legal, digital, sales and marketing. We are looking for a Senior Brand Manager to oversee the UK label’s music brands. The role requires ownership of brand strategy, creative development, and execution across sales, tour, licensing, direct‑to‑consumer and operations.
Responsibilities
- Define vision, mission, goals and strategy for each brand.
- Develop global brand building and marketing plans aligned with the client/brand vision.
- Work closely with artist management to develop merchandising strategies that maximise revenue opportunities.
- Coordinate with label, tour, sales and D2C teams to develop integrated product/marketing campaigns around artists.
- Develop and execute non‑traditional marketing campaigns for artist merchandise.
- Monitor and analyse business metrics to optimise product line and maximise commercial opportunity.
- Develop artist brand standards and usage guidelines.
- Oversee the development of client presentation materials.
- Present results, both financial and creative, to Label commercial leads and wider team.
- Ensure campaigns are executed to the highest standards worldwide.
- Oversee product portfolio management: product development, creative identity, style guides and internal approvals.
- Obtain and expedite all approvals required from artists.
Qualifications
- Proven experience driving brand growth and equity with smart, creative marketing plans.
- Experience working cross‑functionally to move brand and product initiatives from concept to execution.
- Demonstrable skill in brand management, especially developing evergreen ranges and merchandise.
- Track record of consumer engagement planning, innovative thinking and program execution.
- Strategic approach to brand building programs.
- Leadership on brand growth through sound strategy and excellent execution.
- Strong partnership skills with artists and stakeholders.
- Experience with brand planning and marketing support, innovation and new product development.
- In‑depth knowledge of P&L and budget management focused on ROI.
- Excellent communication, presentation and collaboration skills.
- Fluency in Word, Excel and PowerPoint.
Benefits
- Group personal pension scheme (3%–9%).
- Private medical insurance.
- 25 paid days of annual leave.
- Interest‑free season ticket loan.
- Holiday purchase scheme.
- Dental and travel insurance options.
- Cycle to work scheme.
- Salary sacrifice cars.
- Subsidised gym membership.
- Employee discounts via Reward Gateway.
We are an equal opportunity employer and ensure no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy or caring responsibilities. We welcome people with neurocognitive variations such as autism, dyslexia, ADHD and others.
Senior Brand Manager employer: Job Search Place Limited
Universal Music Group (UMG) is an exceptional employer, offering a vibrant and inclusive work culture that fosters creativity and collaboration. As a Senior Brand Manager, you will benefit from comprehensive employee growth opportunities, competitive benefits including private medical insurance and a generous pension scheme, and the chance to work at the forefront of the music industry in the UK. UMG values diversity and innovation, making it a rewarding place for those passionate about brand management and artist engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand management and marketing. Use it as a conversation starter during interviews to demonstrate your expertise and creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its artists. Understand their brand strategies and think about how you can contribute. Tailor your answers to show you’re the perfect fit for their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for brand management shine through. We want to see how you connect with music brands and what makes you tick in this industry. Share your experiences that highlight your love for creative marketing!
Tailor Your Application:Make sure to customise your application for the Senior Brand Manager role. We’re looking for specific examples of your past work that align with our job description. Highlight your experience in developing brand strategies and executing successful campaigns!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and skills. Use bullet points if it helps to make your key points stand out!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Universal Music Group!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into Universal Music Group's brands. Understand their vision, mission, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Creative Marketing Skills
Prepare examples of past marketing campaigns you've led or contributed to. Highlight your innovative thinking and how you’ve successfully engaged consumers. Be ready to discuss how these experiences can translate to developing non-traditional marketing strategies for UMG.
✨Demonstrate Cross-Functional Collaboration
Since the role requires working closely with various teams, come prepared with stories that showcase your ability to collaborate across departments. Discuss how you’ve coordinated with different stakeholders to bring a project from concept to execution.
✨Be Ready to Analyse Metrics
Familiarise yourself with key business metrics relevant to brand management. Be prepared to discuss how you’ve used data to optimise product lines and maximise commercial opportunities in your previous roles. This will demonstrate your strategic approach to brand building.
