At a Glance
- Tasks: Shape and execute product strategies for U.S. stores, balancing trends and customer needs.
- Company: Join Primark, a leading fashion retailer with a focus on collaboration and innovation.
- Benefits: Enjoy 27 days of leave, healthcare, pension, and fitness perks.
- Other info: Inclusive workplace with opportunities for growth and support throughout your journey.
- Why this job: Make a real impact by tailoring product ranges to local markets and driving profitability.
- Qualifications: 5+ years in merchandising, strong analytical skills, and a flair for fashion.
The predicted salary is between 60000 - 80000 £ per year.
As a Regional Planner, you'll shape and execute the product range strategy across our U.S. store portfolio. Your focus will be tailoring ranges to state and store needs, balancing commercial performance with customer demand. Working closely with Buying, Merchandising, and Design teams, you'll influence product selection, grading, and depth to align with local trends, seasonality, and regional preferences. This role demands strong analytical skills, commercial acumen, and the ability to influence stakeholders. You'll monitor regional performance, identify growth opportunities, and provide insights to drive in-season trading and future planning. Collaboration is key—you’ll synthesize input from multiple teams and maintain close alignment with Product teams, requiring regular onsite presence at Arthur Ryan House and travel to the U.S. Your work will ensure global strategies align with U.S. priorities, optimizing ranges and profitability across the network.
What You'll Do
- Shape and deliver U.S. specific product ranges through deep collaboration with BMD teams, informed by grading, sizing analysis, and market insights.
- Conduct comprehensive pre‑season and in‑season analysis—including climate, location, customer profile, and competitor pricing—to guide range tailoring and commercial decisions.
- Build category structures from store to country level, leading U.S. grading, option planning, and department‑level budget inputs.
- Monitor regional sales performance to identify growth opportunities, optimise underperforming categories, and recommend in‑season and future buy adjustments.
- Partner cross‑functionally with Space Planning, Buying, Merchandising, Design, Retail, and Planning to ensure optimal space allocation, product relevance, and strategic alignment.
- Deliver clear, insight‑led reporting and presentations, acting as the key connector between U.S. Retail and BMD teams to translate insights into actionable strategies that enhance profitability and market fit.
What You'll Get
People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and, if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, a fitness centre, and a subsidised cafeteria.
What You'll Bring
- Brings 5+ years of Product/Branch Merchandising experience within complex fashion retail, owning full category responsibility and delivering data‑driven commercial outcomes.
- Highly analytical with expertise in grading, range building, forecasting, trading analysis, and advanced Excel/data modelling, supported by strong capability across merchandising, planning, and analytics systems.
- Influential communicator and trusted advisor, skilled at shaping product direction through insight‑led storytelling and building credibility with senior stakeholders across Buying, Merchandising, Design, and Retail.
- Strong fashion sensibility with the ability to balance brand handwriting, trend direction, and commercial performance across diverse markets and customer profiles.
- Exceptionally organised, detail‑driven, and resilient, thriving in fast‑paced environments while managing multiple priorities, solving complex problems, and delivering clear, concise recommendations.
- Operates with integrity, professionalism, and sound judgement, fostering cross‑functional alignment, protecting confidentiality, and consistently acting in the best interests of the customer, brand, and business.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. We promote equal employment opportunity, and we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
Regional Planner employer: Job Search Place Limited
At Primark, we pride ourselves on fostering a dynamic and inclusive work environment where every employee is valued and empowered to excel. As a Regional Planner, you'll benefit from comprehensive healthcare, a generous leave policy, and opportunities for personal and professional growth, all while collaborating closely with diverse teams to shape product strategies that resonate with local markets. Our commitment to employee well-being is reflected in our supportive culture, which includes access to fitness facilities and a subsidised cafeteria, ensuring you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Planner
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Job Search Place Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Job Search Place Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Job Search Place Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Job Search Place Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Planner
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Job Search Place Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Job Search Place Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Job Search Place Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Job Search Place Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Job Search Place Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Job Search Place Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
