At a Glance
- Tasks: Shape audience-first media strategies and create impactful campaigns for exciting brands.
- Company: Join McCann Media, the UK's largest integrated agency known for creativity and innovation.
- Benefits: Receive advanced training, coaching, and opportunities to contribute to industry events.
- Other info: Diverse and inclusive environment with excellent growth opportunities.
- Why this job: Be part of a creative team that influences real decisions and shapes the future of media strategy.
- Qualifications: Passion for insight, strong analytical skills, and a curiosity-driven mindset.
The predicted salary is between 35000 - 45000 £ per year.
Who We Are
McCann Media isn't just a media agency; we’re a team within McCann, the UK’s largest integrated agency, driven by a shared goal: helping brands play a meaningful role in people’s lives and deliver real impact. As part of McCann, a global network renowned for culture shaping work, you’ll be part of a team that pushes creative boundaries by connecting data, media and creativity to design campaigns that work in the real world. We have received many awards, including Euro Effies for most effective global agency and Cannes Network of the Year. Creativity is at the heart of everything we do, and we’re looking for someone who shares that passion.
The Role:
As Media Strategist, you’ll help shape audience first media strategies and connected campaigns for some of the UK’s most exciting brands. You’ll turn numbers into narratives, behaviours into opportunities and insights into ideas that influence real decisions and how campaigns are planned and delivered. You’ll work alongside Strategists, Analysts, Media teams and Client Leadership - learning how to connect insight, planning and execution so that audience thinking drives both the strategy and the final media plan. This is a role for someone hungry to grow, excited to collaborate, and ready to be part of a strategy community that shares thinking, challenges each other and gets to better answers together.
What You’ll Do:
- Put audience insight at the heart of media and communications planning
- Use data, curiosity and cultural awareness to uncover real opportunities for clients
- Build strong relationships across strategy, media, creative and client teams
- Help define priority audiences, segmentation and actionable frameworks
- Support the development of connected media plans and channel roles across campaigns
- Bring people to life through storytelling that inspires creative thinking
- Use tools like TGI, platform data and first-party insight to uncover opportunities
- Present audience thinking in a way that’s clear, compelling and influences planning and decisions
Qualities & Qualifications:
- A love of insight, culture and human behaviour
- Strong analytical skills and the ability to turn data into meaning
- Curiosity - you ask 'why' and 'what if' and look beyond the obvious
- A natural ability to connect ideas and spot patterns
- Confidence in storytelling and presenting ideas
- Familiarity with audience research tools (or the drive to master them)
How You’ll Grow:
- Advanced audience strategy and behavioural science training
- IPA Advanced Effectiveness Certificate
- Opportunities to contribute to thought leadership and industry events
- Coaching in storytelling, presenting and strategic thinking
- A place within a growing strategy community, learning from others and shaping your own point of view
If you’re driven by curiosity, powered by insight and excited to help shape the future of media strategy, we want to meet you.
Our Commitment to Equal Opportunities:
For us, diversity is a business imperative - one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.
Media Strategist employer: Job Search Place Limited
At McCann Media, we pride ourselves on being more than just a media agency; we are a vibrant community that thrives on creativity and collaboration. Located in the heart of the UK, we offer our employees unparalleled opportunities for growth through advanced training, mentorship, and a commitment to diversity and inclusion. Join us to work with some of the most exciting brands while being part of a culture that values insight, innovation, and meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Media Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at McCann Media. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to present yourself, make sure to weave in your passion for media strategy and how you can turn data into compelling narratives that resonate with audiences.
✨Tip Number 3
Be curious and ask questions during interviews! This shows your enthusiasm for the role and helps you understand how you can contribute to the team’s goals. Plus, it gives you a chance to demonstrate your analytical mindset.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you can tailor your application to highlight how your skills align with what we’re looking for in a Media Strategist.
We think you need these skills to ace Media Strategist
Some tips for your application 🫡
Show Your Passion for Insight:When you're writing your application, let your love for insight and human behaviour shine through. We want to see how curious you are about the world around you and how that curiosity can translate into media strategies.
Tell a Compelling Story:Use storytelling to present your experiences and ideas. We’re all about creativity here at McCann Media, so make sure your application reflects your ability to turn data into engaging narratives that inspire and influence.
Highlight Your Analytical Skills:Don’t shy away from showcasing your analytical prowess! We’re looking for someone who can turn numbers into meaningful insights, so be sure to include examples of how you've done this in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Audience
Before the interview, dive deep into understanding McCann Media's audience-first approach. Familiarise yourself with their recent campaigns and how they leverage data to connect with audiences. This will help you articulate how your insights can contribute to their strategy.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned data into actionable insights in past roles. Be ready to discuss specific tools you've used, like TGI or other audience research tools, and how they helped shape your strategies. This will demonstrate your analytical prowess and fit for the role.
✨Emphasise Collaboration
McCann values teamwork, so highlight your experience working across different teams. Share stories that showcase your ability to build relationships with strategists, analysts, and creative teams. This will show that you're not just a lone wolf but someone who thrives in a collaborative environment.
✨Master the Art of Storytelling
Since storytelling is key in this role, practice presenting your ideas clearly and compellingly. Think about how you can turn your experiences and insights into engaging narratives that resonate with the interviewers. This will set you apart as a candidate who can inspire creative thinking.
