At a Glance
- Tasks: Lead sales and marketing strategy to boost occupancy and brand presence.
- Company: Join an award-winning, family-run care home group making a real difference.
- Benefits: Competitive salary, flexible hours, and a chance to impact lives.
- Other info: Dynamic role with opportunities for professional growth and community engagement.
- Why this job: Be a key player in a growing company that values exceptional care.
- Qualifications: 5+ years in sales, preferably in the luxury care sector.
The predicted salary is between 70000 - 70000 £ per year.
Location: Westgate Healthcare Head Office, Devonshire Business Park, Borehamwood, WD6 1NA.
Supporting care homes across London, Buckinghamshire, Hertfordshire and Essex
Hours: 9:00am - 5:00pm, Monday to Friday (flexibility required)
Salary: £70,000 (depending on experience)
Come and make a difference with the team at Westgate Healthcare! Westgate Healthcare is an award-winning, family-run care home group with nine care homes across London, Essex, Hertfordshire and Buckinghamshire, and two further developments in the pipeline. We pride ourselves on delivering exceptional standards of care, with all of our homes currently rated 'Good' or 'Outstanding' by the Care Quality Commission (CQC).
We are now seeking an experienced and proven Head of Sales & Marketing to join our team on a full-time, permanent basis at our Head Office in Borehamwood. This is a strategic and hands-on leadership role where you will work closely with Company Directors, Customer Relations Managers and Home Managers to develop and deliver our sales and marketing strategy. Your focus will be on generating enquiries, improving conversion rates, strengthening our brand presence, and ultimately increasing occupancy levels, private funded residents and average weekly fees across our homes.
The role will involve regular travel to our care homes in Hertfordshire, Aylesbury, Braintree and East London, therefore a full UK driving licence and access to a vehicle is essential.
Key Responsibilities- Lead the development and delivery of Westgate Healthcare's sales and marketing strategy
- Drive enquiry generation and improve conversion from enquiry to admission
- Work collaboratively with internal teams to support community engagement and marketing initiatives
- Provide leadership and oversight across enquiry management, customer relations and sales performance
- Identify opportunities to increase private funded occupancy and revenue growth
- Monitor performance against agreed targets and continuously optimise processes and initiatives
- Strengthen Westgate Healthcare's brand presence across digital and community channels
The ideal candidate will be a commercially minded sales leader who combines strategic thinking with a hands-on approach. You will have:
- The right to live and work in the UK (please note sponsorship is not available)
- At least 5 years' sales experience within the private care sector
- Previous regional sales experience within the luxury care home market
- A proven track record of delivering sales growth and meeting targets
- Strong negotiation, relationship-building and closing skills
- Experience in strategy development, implementation and performance optimisation
- Excellent interpersonal and communication skills, with confidence engaging stakeholders at all levels
- Strong IT skills and experience using CRM systems
- Experience in digital marketing, including PPC, SEO and website management
- Excellent copywriting, proofreading and content creation skills
- Strong organisational skills with the ability to effectively manage your working day
- A proactive, motivated and flexible approach with strong commercial awareness
- A strong understanding of customer marketing and the residential care sector is highly desirable.
You will also be a passionate brand ambassador for Westgate Healthcare, able to work both independently and collaboratively while building strong professional relationships across the organisation.
We reserve the right to close this vacancy once suitable applications are received; therefore early applications are encouraged. Due to the high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.
Westgate Healthcare is an equal opportunities employer. We welcome applications from all suitably qualified candidates regardless of race, sex, disability, religion or belief, sexual orientation or age.
Head of Sales and Marketing in London employer: Job Search Place Limited
At Westgate Healthcare, we pride ourselves on being an exceptional employer that values our team members and fosters a supportive work culture. Located in Borehamwood, our head office offers a collaborative environment where you can make a meaningful impact in the care sector while enjoying opportunities for professional growth and development. With a focus on delivering outstanding care and a commitment to employee well-being, we provide a rewarding workplace that encourages innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales and Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your achievements and how they relate to the role. Bring examples of your past successes in sales and marketing, especially in the care sector, to the table.
✨Tip Number 3
Research the company! Before any interview or networking opportunity, make sure you know Westgate Healthcare inside out. Understand their values, recent news, and what makes them stand out in the care home market. This will help you tailor your conversation and show genuine interest.
✨Tip Number 4
Apply through our website! We encourage you to submit your application directly on our site. It not only streamlines the process but also shows your enthusiasm for joining our team at Westgate Healthcare. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Head of Sales and Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Sales and Marketing role. Highlight your experience in the private care sector and any relevant achievements that showcase your sales growth and strategy development skills.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for Westgate Healthcare. Share your passion for the care sector and how your skills align with our mission to deliver exceptional standards of care.
Showcase Your Digital Skills:Since digital marketing is key for this role, don’t forget to mention your experience with PPC, SEO, and website management. We want to see how you can strengthen our brand presence online!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Stuff
Before the interview, dive deep into Westgate Healthcare's mission and values. Understand their approach to care and how they position themselves in the market. This will help you align your answers with their goals and show that you're genuinely interested in making a difference.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your sales achievements, especially in the private care sector. Be ready to discuss how you've driven enquiry generation and improved conversion rates, as these are key responsibilities for the role.
✨Be a Team Player
Since this role involves collaboration with various teams, think of instances where you've successfully worked with others to achieve a common goal. Highlight your leadership style and how you can motivate and support your colleagues in driving sales and marketing initiatives.
✨Ask Insightful Questions
Prepare thoughtful questions about Westgate Healthcare's current challenges and future plans. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking. For example, ask about their approach to increasing occupancy or how they measure success in their marketing efforts.
