At a Glance
- Tasks: Lead performance marketing strategy and execution for scalable growth.
- Company: Dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, annual bonus, generous leave, and learning opportunities.
- Other info: Inclusive workplace with a focus on continuous improvement and career growth.
- Why this job: Drive impactful marketing strategies and lead a talented team.
- Qualifications: Strong experience in performance marketing and data-driven decision making.
The predicted salary is between 50000 - 70000 £ per year.
As Head of Performance Marketing, you will lead paid media and CRM strategy and execution, driving efficient, scalable growth through data‑led optimisation, testing and insight. This senior marketing leadership role has clear ownership of performance marketing ROI, customer acquisition cost, and customer value across key markets. Working closely with the Chief Marketing Officer and cross‑functional teams including Brand, Content, SEO, Digital Experience, Finance, and branch leadership, you will shape channel strategy, manage budgets and partners, and make performance marketing impact visible across the business. If you are excited by commercial accountability, team leadership, and measurable growth, we'd love to hear from you.
Key Responsibilities
- Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
- Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
- Manage the UK paid media and CRM budget, including annual planning, quarterly reforecasting and spend optimisation.
- Oversee execution for the US and Australia markets in partnership with internal teams and agency partners.
- Monitor, analyse and report on channel performance, turning data into clear, actionable commercial insights.
- Develop reporting that links channel activity to outcomes such as CAC, ROAS, conversion, lead quality and revenue contribution.
- Identify opportunities to improve landing page performance and conversion in partnership with Digital Experience.
- Work closely with Brand and Content teams to ensure campaigns are supported by effective creative and messaging.
- Build strong relationships with senior stakeholders, including branch MDs, sales, product, finance and the executive team.
- Manage agency and partner relationships to ensure high quality delivery, innovation and accountability.
- Lead and develop performance marketing capability within the business, setting clear objectives and driving continuous improvement.
What we are looking for from you
- Strong experience in performance marketing leadership, with deep expertise in paid media and CRM.
- A proven track record of delivering growth through optimisation, testing and data‑led decision making.
- Strong commercial acumen, with experience managing budgets, forecasting spend and improving ROI.
- Confidence interpreting and communicating performance metrics such as CAC, ROAS, conversion rates and customer value.
- The ability to turn complex data into clear, credible recommendations for a wide range of stakeholders.
- Experience working cross‑functionally with brand, content, digital, sales, finance and senior leadership teams.
- Excellent communication and relationship building skills, with the confidence to influence at executive level.
- Experience managing internal specialists, agencies or external partners to deliver strong results.
- A collaborative, proactive and accountable approach, with a focus on continuous improvement.
You don't need to meet every requirement. If you're motivated, passionate, and think you'd be a great fit, we would love to hear from you. As an equal opportunities employer, we are committed to making our recruitment process inclusive, accessible, and welcoming for everyone. If you require any adjustments or accommodations to support you during the recruitment process, please let us know.
What you get in return
- Annual discretionary performance (individual and company related) bonus
- 25 days annual leave, rising by one day each year to a maximum of 28 days
- Day off on your birthday
- Enhanced parental leave
- Employer pension contribution
- Employee Assistance Program
- Volunteering leave
- Designated learning and development time
Head of Performance Marketing in London employer: Job Search Place Limited
As an employer, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. In the role of Head of Performance Marketing, you will not only lead innovative marketing strategies but also benefit from a generous annual leave policy, performance bonuses, and dedicated learning time, all while collaborating with cross-functional teams in a supportive environment. Our commitment to inclusivity ensures that every voice is heard, making this an exciting opportunity for those looking to make a meaningful impact in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Job Search Place Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Job Search Place Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Job Search Place Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Job Search Place Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Job Search Place Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Job Search Place Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Job Search Place Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Job Search Place Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Job Search Place Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Job Search Place Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
