At a Glance
- Tasks: Lead the growth strategy for a fast-growing non-alcoholic brand and drive impactful change.
- Company: Join Mother Root, a bold and ambitious brand redefining drinking culture.
- Benefits: Enjoy share options, generous leave, remote work, and personal development support.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Be part of an exciting journey to scale a £7m brand to £50m+!
- Qualifications: Experience in scaling DTC brands and strong cross-functional leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
Who we are Mother Root is the Ginger non alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature. Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey - scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year on year growth already underway. With our small but mighty team, we're building one of the UK's fastest growing non alcoholic brands, both online and in retail. We're bold, inclusive and ambitious. We value creativity, curiosity and collaboration - and we believe work should be joyful, purposeful and full of flavour.
The Role Build the growth engine that helps thousands of people drink differently every day. As we scale from £7m to £50m over the next three years, we're looking for a Head of Growth to architect the system that gets us there. This is not a channel execution role. It's a strategic, hands on, cross functional leadership role responsible for turning insight into acceleration - and making sure all our growth levers fire together. You'll work closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that is systematic, insight driven and built for scale.
What You'll Do Reporting to the CEO, you'll design and orchestrate Mother Root's entire growth system. You won't run every channel yourself. Instead, you'll design, orchestrate and optimise the entire growth system. You'll connect acquisition, conversion, retention, retail and insight into one coherent engine - deciding where we focus, what we test, and how we scale profitably. Your job is to bring clarity, prioritisation and momentum so growth feels intentional, not chaotic.
- Growth strategy & prioritisation Own the company wide growth roadmap - deciding what moves the needle, where we invest, and what can wait. Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
- Insight led growth Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
- Cross channel orchestration Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined up journey so each lever amplifies the others.
- Measurement & investment decisions Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
- Scaling the growth engine Codify how Mother Root grows - creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
- Team leadership Shape and lead the growth function, setting direction and standards across a small, high calibre team. Act as a player-coach, helping smart people focus on the right problems without unnecessary process, running rituals and ensuring the team are motivated and developing.
What Success Looks Like (12 Months) Growth feels intentional and systematic rather than reactive. Core channels scale profitably with strong insight and creative feedback loops. Conversion and retention trends improve meaningfully. A clear roadmap, experimentation culture and joined up view of DTC, retail and Amazon are embedded across the business. We have a repeatable growth engine that's ready to scale internationally.
What You'll Bring This role could be right for you if you are:
- Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +)
- A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
- Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)
- Running experimentation programmes, and designing simple, effective measurement frameworks.
- Strong at cross functional leadership (creative, CRO, media, retail, ops)
- Comfortable moving between strategy, insight and execution, Curious, pragmatic and commercially sharp - excited by building something from the ground up.
You'll Thrive Here If You Are:
- A systems thinker who has built a growth engine before
- Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics
- Experienced in sequencing channels, not just executing them
- Comfortable running consumer interviews and JTBD frameworks
- Strong at cross functional leadership (creative, CRO, media, retail, ops)
- Able to turn insight into strategy into experiments
- Fast, curious, structured, and good at simplifying complexity
- Motivated by building something from the ground up
Benefits & Perks Share Options Programme: Equivalent to 15% of salary from day one Annual Leave: 25 days per year Summer Hours: Early finish Fridays (June-August) Work From Anywhere: Up to 2 weeks per year Pension: 5% matched contribution Cycle Scheme: Bike or Lime/Forest Pass Personal Development: £300 annual allowance for approved training Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts Annual Team Trip: Gastronomical & wellbeing focused team away trip Parental Leave: Competitive maternity/paternity package Lots of free Mother Root.
Head of Growth in London employer: Job Search Place Limited
At Mother Root, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that champions creativity and collaboration. As we embark on an ambitious growth journey, we offer our team members unique opportunities for personal and professional development, alongside competitive benefits such as share options, generous annual leave, and a focus on wellbeing. Join us in redefining the non-alcoholic beverage landscape while enjoying the perks of a dynamic and supportive environment in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for the brand! When you get that interview, make sure to express why you love Mother Root and how you align with our mission. Share your ideas on how to drive growth and make it clear that you’re ready to roll up your sleeves and get involved.
✨Tip Number 3
Prepare for those tricky questions! Think about how you can demonstrate your experience in scaling brands and your understanding of growth metrics. Use real examples from your past roles to show how you’ve turned insights into action – we want to see that you can walk the talk!
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a great way to keep the conversation going and remind them of your enthusiasm for the role. Plus, it shows you’re proactive!
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Mother Root shine through! We want to see how excited you are about redefining drinking and feeling good. Share why our mission resonates with you and how you can contribute to our growth journey.
Be Specific About Your Experience:We love a good story! When detailing your experience, be specific about how you've scaled brands before. Use numbers and examples to illustrate your successes, especially in DTC or consumer brands. This helps us see the impact you've made in previous roles.
Connect the Dots:Make sure to connect your skills and experiences to the role of Head of Growth. Highlight how your systems thinking and cross-functional leadership can help us build a robust growth engine. Show us that you understand the importance of aligning different channels for maximum impact!
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us that you’re keen on being part of our team from the get-go!
How to prepare for a job interview at Job Search Place Limited
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent in metrics like CAC, CVR, and AOV. Brush up on these terms and be ready to discuss how you've used them to drive growth in previous roles. This shows you understand the economics behind scaling a brand.
✨Showcase Your Systems Thinking
Prepare examples that demonstrate your ability to build and scale growth engines. Think about how you've connected different channels in past roles and be ready to explain your thought process. This will highlight your strategic mindset and ability to orchestrate cross-functional teams.
✨Bring Insight to the Table
Mother Root values insight-led growth, so come prepared with examples of how you've turned customer insights into actionable strategies. Discuss specific experiments you've run and the outcomes, showing that you can translate data into impactful decisions.
✨Emphasise Collaboration
This role requires strong cross-functional leadership. Be ready to talk about how you've worked with creative, media, and retail teams in the past. Highlight your experience in fostering collaboration and ensuring everyone is aligned towards a common goal.
